Data sources
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Waze

Integrate Waze — Location-Based Ad Analytics

Waze Ads campaign data and location targeting metrics sync to your preferred destination. Analyze local advertising performance in Power BI or your data warehouse.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Waze Ads to your data warehouse

Improvado integrates with Waze Ads API to extract location-based campaign data, including promoted pins, branded pins, and zero-speed takeover performance. The platform automatically captures metrics like impressions, navigations, ETAs, and geographic reach from your Waze advertising campaigns. Scheduled data refreshes ensure your location analytics stay updated without manual exports. Connection setup requires API access and completes in minutes.

Waze Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Waze + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified location-based advertising insights

Improvado normalizes Waze Ads data through the Marketing Common Data Model (MCDM) to align with other advertising platforms. Location metrics, campaign performance, and audience data integrate seamlessly with Google Ads, Facebook local campaigns, and other channels. This standardization enables comprehensive analysis of location-based marketing effectiveness. Compare foot traffic generation across different advertising platforms in unified reports.

Use Cases

What users ask their Waze integration

Cross-channel
Analyze Waze promoted pins performance alongside Google Local and Facebook location campaigns
5 hrs → 15 min
Budget optimization
Optimize location targeting by comparing Waze navigation data with store visit conversions
Manual → auto
Executive reporting
Create executive dashboards showing location-based advertising ROI across all channels
3 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Waze Ads metrics does Improvado collect?
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Improvado extracts promoted pin impressions, navigations started, ETA views, and branded pin interactions. The platform also captures geographic reach data, time-based performance metrics, and campaign cost information. Zero-speed takeover metrics and search result placements are included for comprehensive analysis.
How frequently does Waze Ads data update?
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Data refreshes can be scheduled daily or at custom intervals based on campaign velocity. Most retail clients use daily updates for promoted pins and weekly analysis for location performance trends. Real-time pulls are available for high-frequency campaigns.
Can I combine Waze data with other location advertising platforms?
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Yes, Improvado's MCDM standardizes Waze metrics with Google Local campaigns, Facebook location ads, and other geo-targeted platforms. This enables unified location marketing analysis and cross-platform performance comparison. Data flows into your warehouse for consolidated reporting.
Which data warehouses support Waze Ads integration?
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Waze Ads data loads into BigQuery, Snowflake, Redshift, Azure Synapse, and other major warehouses. BI platforms like Tableau, Power BI, and Looker receive data directly for location analytics dashboards. Custom API destinations are supported for specialized tools.
Does Improvado handle Waze API authentication?
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Yes, Improvado manages OAuth authentication and token refresh for Waze Ads connections. The platform automatically handles API rate limiting and retry logic for reliable data extraction. Authentication renewals happen automatically without manual intervention.
What's required to set up Waze Ads integration?
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Setup requires Waze Ads account access and API credentials from your account manager. Improvado's team assists with initial configuration and data mapping during onboarding. Most integrations are active within 24 hours of credential approval.