Integrate Waze — Location-Based Ad Analytics
Connect Waze in 5 minutes and let your AI agent query CPM, CPC, ROAS, and conversion data across campaigns and ad groups. Combine Waze spend and performance with insights from 1,000+ marketing sources for complete cross-channel intelligence.
Key Takeaways Connect Waze Ads to your data warehouse
Improvado integrates with Waze Ads API to extract location-based campaign data, including promoted pins, branded pins, and zero-speed takeover performance. The platform automatically captures metrics like impressions, navigations, ETAs, and geographic reach from your Waze advertising campaigns. Scheduled data refreshes ensure your location analytics stay updated without manual exports. Connection setup requires API access and completes in minutes.
Unified location-based advertising insights
Improvado normalizes Waze Ads data through the Marketing Common Data Model (MCDM) to align with other advertising platforms. Location metrics, campaign performance, and audience data integrate seamlessly with Google Ads, Facebook local campaigns, and other channels. This standardization enables comprehensive analysis of location-based marketing effectiveness. Compare foot traffic generation across different advertising platforms in unified reports.
Data objects and fields Improvado extracts from Waze
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks navigations CPM status budget |
| Ad | format impressions clicks navigations CTR |
| Location | impressions clicks navigations spend radius |
| Creative | impressions clicks navigations spend pin_type |
From connection to autonomous action in three steps
Connect
Authenticate your Waze Ads account in seconds. Improvado automatically normalizes campaign data, spend, impressions, clicks, and conversions alongside 1000+ other marketing sources for unified analysis.
Ask
Ask questions in plain English about Waze campaign performance, ROAS trends, conversion rates, geographic performance, and creative efficiency. The agent surfaces metrics instantly from your live data.
Act
The agent pauses underperforming campaigns, adjusts daily budgets, updates geo-targeting, and modifies bid strategies in Waze. Every budget change, campaign pause, and targeting update is logged and auditable for compliance.
What teams ask their AI agent about Waze
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze Waze promoted pins performance alongside Google Local and Facebook location campaigns
Your AI agent analyzes Waze data and delivers actionable insights — automatically, in seconds.
Optimize location targeting by comparing Waze navigation data with store visit conversions
Your AI agent analyzes Waze data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing location-based advertising ROI across all channels
Your AI agent analyzes Waze data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Waze — it optimizes campaigns.
Read
Pull live Waze campaign performance data including impressions, clicks, conversions, spend, ROAS, CTR, CPC, conversion rate, and creative performance across all active and paused campaigns.
Write
Update Waze campaign budgets, pause or activate campaigns, modify geo-targeting parameters, adjust bid strategies, and change daily spend caps based on performance thresholds you define.
Monitor
Monitor Waze campaigns for ROAS drops below target thresholds, budget pacing issues, unusual spend spikes, conversion rate anomalies, and CTR degradation with instant Slack or email alerts.
Query impressions, adjust bids, pause underperforming ad groups, and monitor ROAS shifts through Claude, ChatGPT, Cursor, or any MCP client. Every campaign change, spend analysis, and conversion query is logged and governed.
| Campaign | ROAS | Conversions |
|---|---|---|
| Downtown Commute - Morning | 3.8x | 428 |
| Highway 101 - Rush Hour | 3.2x | 394 |
| City Center - Lunch | 2.9x | 312 |
| Shopping District - Weekend | 2.4x | 267 |
| Airport Routes - Daily | 2.1x | 189 |
Send Waze data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Waze as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Waze Ads metrics does Improvado collect?
How frequently does Waze Ads data update?
Can I combine Waze data with other location advertising platforms?
Which data warehouses support Waze Ads integration?
Does Improvado handle Waze API authentication?
What's required to set up Waze Ads integration?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Waze today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.