Basis DSP Data Integration | Programmatic Campaign Sync
Connect Basis DSP and let AI agents query programmatic bid data, impression performance, and audience metrics alongside your display and social campaigns.
Key Takeaways Connect Basis DSP integration instantly
Improvado connects to Basis DSP's reporting API to extract programmatic campaign data, bid performance, and audience metrics automatically. The integration pulls impression data, conversion tracking, and spend attribution on your preferred schedule. No manual report exports from the Basis platform required. Your programmatic advertising data syncs continuously to your data warehouse.
Unified programmatic advertising data
Improvado's Marketing Common Data Model (MCDM) normalizes Basis DSP metrics with standardized field names across platforms. Compare programmatic performance against search, social, and display campaigns using consistent metrics. Analyze complete customer journeys from programmatic impressions to conversions. Build cross-channel attribution models that include DSP performance data.
Data objects and fields Improvado extracts from Basis DSP (Centro DSP)
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA ROAS status |
| Line Item | budget pacing impressions spend CTR viewability |
| Creative | impressions clicks CTR spend video_completion_rate |
| Deal | impressions spend win_rate eCPM fill_rate |
| Audience | reach impressions CPM conversions frequency |
From connection to autonomous action in three steps
Connect
Connect your Basis DSP account via API credentials. The agent authenticates through Centro's API and maintains a secure read-write connection to your advertiser accounts and line items.
Ask
Ask questions like 'Which line items have the lowest viewability rates?' or 'What's my programmatic spend across all exchanges this week compared to last month?'
Act
The agent pauses underperforming line items, adjusts bid strategies, reallocates budgets between campaigns, updates frequency caps, and modifies targeting parameters based on performance thresholds you define.
What teams ask their AI agent about Basis DSP (Centro DSP)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Basis DSP programmatic performance against other digital advertising channels
Your AI agent analyzes Basis DSP (Centro DSP) data and delivers actionable insights — automatically, in seconds.
Optimize programmatic bidding strategies using unified performance and audience data
Your AI agent analyzes Basis DSP (Centro DSP) data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining programmatic ROI with overall media performance
Your AI agent analyzes Basis DSP (Centro DSP) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Basis DSP — it tunes bidding strategies
Read
The agent reads campaign structures, line item performance, bid data, impression delivery, viewability metrics, exchange-level spend, audience segment performance, creative rotation stats, and frequency cap data from your Basis DSP account.
Write
The agent pauses or activates line items, adjusts campaign budgets, modifies bid amounts, updates frequency caps, changes targeting parameters, shifts budget allocations between campaigns, and applies dayparting schedules.
Monitor
The agent monitors eCPA thresholds, viewability rate drops, delivery pacing issues, exchange performance changes, audience segment efficiency shifts, budget depletion rates, and bid landscape fluctuations across your programmatic campaigns.
AI agents query bid prices, win rates, impression volumes, and conversion data directly from Basis DSP campaigns. They analyze audience segment performance and compare programmatic efficiency against direct buys. Agents can identify underperforming inventory sources and recommend bid adjustments based on conversion attribution.
| Campaign | Spend | eCPA Change |
|---|---|---|
| Retargeting - High Intent | $42,100 | -12% |
| Prospecting - Premium Inventory | $28,600 | +8% |
| Video - Brand Awareness | $24,300 | +34% |
| Mobile Display - Geo Targeted | $18,900 | -5% |
| CTV - Prime Time | $13,500 | +19% |
Send Basis DSP (Centro DSP) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Basis DSP (Centro DSP) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Basis DSP metrics can Improvado extract?
How frequently does Basis DSP data sync?
Can I analyze Basis DSP data with other advertising platforms?
Does this integration require Basis DSP API access?
Where can I send Basis DSP data through Improvado?
What's the data delay for Basis DSP reporting?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Basis DSP (Centro DSP) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.