Clay Data Integration | Go-To-Market Enrichment Data
Connect Clay to Improvado using a Clay API key and bring your go-to-market enrichment data into your data warehouse.
- 1,000+ data sources
- Any warehouse or BI tool
Top performer: Brand campaigns at 8.1x ROAS.
Trusted by data-driven teams
Connect Clay to your data infrastructure
Clay is a go-to-market platform where revenue teams build and enrich lead lists, run research workflows, and keep account and contact data current. Improvado connects to your Clay workspace through the Clay Public API using an API key you create in Clay, so your go-to-market data can sit next to your ad spend, CRM, and web analytics instead of in a separate tool. A Clay API key belongs to a single Clay workspace, so each workspace you want to report on gets its own connection. Clay datasets are being rolled out — talk to your Customer Success Manager about the data you need.
From connection to autonomous action in three steps
Connect
Ask
Act
Your agent doesn't just read Clay — it acts on it
Query, write, and monitor Clay through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Explore MCP →Read
Write
Monitor
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Clay data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Clay as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Clay today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.