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Video campaign performance, viewability metrics, and audience data sync from Brightroll automatically. Unite video advertising analytics with other channels in Snowflake.
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Improvado connects to Yahoo BrightRoll's API to extract comprehensive programmatic advertising data including campaign performance, audience targeting metrics, and video ad analytics. Our platform automatically pulls impression data, click-through rates, viewability scores, and conversion tracking on a daily schedule. Authentication is managed through Yahoo's secure API system. Data includes both display and video campaign metrics with detailed audience segment breakdowns.
Improvado's Marketing Common Data Model standardizes Yahoo BrightRoll data alongside other DSPs like Google DV360, Amazon DSP, and The Trade Desk. Campaign metrics are normalized so you can compare programmatic performance across all platforms in one dashboard. Audience segments are mapped consistently for cross-platform targeting analysis. Build comprehensive media mix models that include Yahoo BrightRoll alongside search, social, and other channels.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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