Yahoo Brightroll Data Integration | Video Ad Insights

Connect Yahoo BrightRoll and let AI agents query programmatic video campaign data, viewability scores, and audience metrics alongside 1,000+ ad platforms.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Yahoo Brightroll

Show me Yahoo BrightRoll video completion rates by placement for the past 30 days.

Your top-performing placement 'Connected TV - Premium Sports' delivered 87% completion rate with $18.2K spend and 2.1M impressions. Mobile in-stream placements averaged 72% completion at $0.009 CPM.

Pause the three desktop placements with completion rates below 60% and shift that budget to CTV.

Paused 3 desktop video placements totaling $4,300 daily budget. Reallocated to CTV Sports inventory with historical 82% completion rate.

Trusted by data-driven teams

1,000+

Integrations

200+

Yahoo Brightroll Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Yahoo BrightRoll to your data stack

Improvado connects to Yahoo BrightRoll's API to extract comprehensive programmatic advertising data including campaign performance, audience targeting metrics, and video ad analytics. Our platform automatically pulls impression data, click-through rates, viewability scores, and conversion tracking on a daily schedule. Authentication is managed through Yahoo's secure API system. Data includes both display and video campaign metrics with detailed audience segment breakdowns.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Yahoo Brightroll API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Yahoo Brightroll through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified programmatic advertising analysis

Improvado's Marketing Common Data Model standardizes Yahoo BrightRoll data alongside other DSPs like Google DV360, Amazon DSP, and The Trade Desk. Campaign metrics are normalized so you can compare programmatic performance across all platforms in one dashboard. Audience segments are mapped consistently for cross-platform targeting analysis. Build comprehensive media mix models that include Yahoo BrightRoll alongside search, social, and other channels.

Yahoo DSP API v1 · OAuth 2.0 · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Yahoo Brightroll

Object	Fields
Campaign	spend impressions clicks video_completions CPM CPCV status
Line Item	bid_strategy impressions spend viewable_impressions CTR status
Creative	format impressions clicks video_completion_rate spend viewability_rate
Audience Segment	reach impressions CPM conversions segment_type

How it works

From connection to autonomous action in three steps

Connect

Connect your Yahoo BrightRoll account through OAuth. The agent syncs campaign structures, video creative performance, placement data, and audience segments. Connection takes under 60 seconds with automatic credential refresh.

Ask

Ask questions like 'Which BrightRoll video placements have completion rates above 75%?' or 'Show me CTV vs mobile video performance for our Q1 campaigns.' The agent queries live campaign data and historical trends.

Act

The agent pauses underperforming video placements, adjusts bid strategies by device type, reallocates budgets between CTV and mobile inventory, and updates audience targeting parameters based on completion rate thresholds you define.

Use Cases

What teams ask their AI agent about Yahoo Brightroll

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Yahoo BrightRoll video completion rates with YouTube and Facebook video campaigns

Your AI agent analyzes Yahoo Brightroll data and delivers actionable insights — automatically, in seconds.

4 hrs → 8 min

Improvado Agent Cross-channel

Analyze programmatic audience performance across Yahoo BrightRoll and Google DV360

Your AI agent analyzes Yahoo Brightroll data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Track video advertising ROI from Yahoo BrightRoll alongside other video platforms

Your AI agent analyzes Yahoo Brightroll data and delivers actionable insights — automatically, in seconds.

6 hrs → 10 min

AI Agent Access

Your agent doesn't just read BrightRoll — it optimizes video completion rates

Read

The agent reads video completion rates, viewability metrics, placement performance, creative engagement data, audience segment delivery, frequency caps, bid strategies, budget pacing, device breakdowns, and inventory quality scores across your BrightRoll campaigns.

Write

The agent pauses or activates video placements, adjusts bids by device and inventory type, reallocates budgets between CTV and mobile channels, updates frequency caps, modifies audience targeting, and shifts spend to high-completion placements based on performance rules.

Monitor

The agent monitors completion rate drops below your threshold, viewability score changes, budget pacing anomalies, CTV vs mobile performance shifts, placement quality degradation, and frequency cap breaches, triggering alerts or automatic optimizations.

AI agents query impression delivery, click-through rates, viewability scores, video completion rates, and conversion data from Yahoo BrightRoll. They can compare video performance across BrightRoll, YouTube, and Facebook, identify which programmatic audiences have the highest engagement, and calculate video advertising ROI. Agents answer questions like "What's the average video completion rate on BrightRoll versus YouTube, and which platform delivers better CPV for our target audience?"

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Yahoo Brightroll

You

Show me Yahoo BrightRoll video completion rates by placement for the past 30 days.

Video Placements

Placement	Spend	Completion Rate
CTV - Premium Sports	$18,234	87%
Mobile In-Stream News	$12,890	74%
Tablet Video - Entertainment	$9,450	68%
Desktop Pre-Roll - Finance	$6,120	54%
Desktop Mid-Roll - Lifestyle	$4,780	51%

5 placements · $51.5K spend · avg 71% completion

You

Pause the three desktop placements with completion rates below 60% and shift that budget to CTV.

Budget Reallocation Complete

$4,300 daily budget moved to CTV inventory

Destinations

Send Yahoo Brightroll data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Yahoo Brightroll as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Yahoo BrightRoll metrics can Improvado extract?

Improvado extracts campaign performance including impressions, clicks, video completion rates, viewability scores, and conversion data from Yahoo BrightRoll. We also pull audience segment performance and cost metrics. Both display and video campaign data are supported.

Does this work with Yahoo's other advertising products?

This connector is specifically for Yahoo BrightRoll DSP data. Yahoo's search advertising and other products require separate integrations. Improvado can combine data from multiple Yahoo advertising products in your final reporting.

How granular is the audience data from BrightRoll?

Improvado extracts audience segment performance at the campaign and line item level from Yahoo BrightRoll. This includes demographic, behavioral, and contextual targeting data. Audience overlap and frequency data are also available where supported by the API.

What's the data freshness for Yahoo BrightRoll?

Yahoo BrightRoll data is typically available with a 1-2 day delay, which is standard for programmatic platforms. Improvado syncs this data daily to ensure you have the most current performance metrics. Real-time data isn't available from the API.

Can I get creative performance data?

Yes, Improvado extracts creative-level performance data from Yahoo BrightRoll including ad size, format, and individual creative metrics. Video creative data includes completion rates and engagement metrics. Creative names and IDs are preserved for detailed analysis.

How does pricing work for programmatic data?

Yahoo BrightRoll is included in Improvado's standard connector library. Pricing is based on your overall data volume and complexity, not individual connectors. Programmatic data tends to be high-volume due to granular reporting, which may affect your plan tier.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Yahoo Brightroll today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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