Data sources
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Northbeam

Northbeam Data Integration — Attribution Insights

Access multi-touch attribution, customer journey mapping, and incrementality data from Northbeam. Connect advanced attribution modeling to your analytics stack or dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Northbeam attribution automatically

Improvado connects directly to Northbeam's API to extract multi-touch attribution data, customer journey insights, and revenue attribution across channels. Our platform pulls attribution models, conversion paths, and channel performance metrics from your Northbeam dashboard. Data refreshes automatically on your schedule, capturing the latest attribution insights and customer journey updates. No manual report exports or complex API development required.

Northbeam Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Northbeam + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified attribution across all platforms

Northbeam attribution data integrates with your advertising, email, and analytics platforms through Improvado's Marketing Common Data Model. Customer journey insights align with campaign data from Google Ads, Facebook, Klaviyo, and other channels. This unified attribution view eliminates data silos between platforms. Analyze complete customer paths from first touch to conversion across every marketing channel.

Use Cases

What users ask their Northbeam integration

Cross-channel
Track complete customer journeys across paid, organic, and email touchpoints
8 hrs → 25 min
Budget optimization
Optimize budget allocation based on multi-touch attribution insights
Manual → auto
Executive reporting
Build executive attribution reports combining revenue and customer lifetime value
5 hrs → 18 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Northbeam data can Improvado extract?
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Improvado extracts attribution models, customer journey data, conversion paths, and revenue attribution from Northbeam. This includes first-touch, last-touch, and multi-touch attribution metrics across all marketing channels. Customer lifetime value calculations and channel performance insights are also available through the integration.
How does Northbeam data combine with other marketing platforms?
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Improvado's Marketing Common Data Model normalizes Northbeam attribution alongside campaign data from advertising, email, and social platforms. This creates a complete view of customer journeys with consistent naming and formatting. You can analyze how different touchpoints contribute to conversions across your entire marketing stack.
What attribution models does the integration support?
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The integration extracts all attribution models from Northbeam, including first-touch, last-touch, linear, time-decay, and custom models. Each model provides different perspectives on channel performance and customer journey value. You can compare attribution results across models to understand the full impact of your marketing efforts.
How often does Northbeam data refresh in my warehouse?
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Northbeam data refreshes based on your chosen schedule - typically daily or hourly for real-time attribution insights. Attribution models update as new conversion data flows in from connected platforms. You can adjust refresh frequency based on how quickly you need updated customer journey insights.
Can I analyze customer lifetime value with this integration?
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Yes, the Northbeam integration includes customer lifetime value calculations and cohort analysis data. You can track how different acquisition channels perform over time in terms of customer value. This data combines with your other platforms to show the complete picture of channel ROI and customer retention.
What destinations support Northbeam attribution data?
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Northbeam data loads into BigQuery, Snowflake, Redshift, and Azure data warehouses. You can also send attribution insights directly to Tableau, Power BI, and Looker for visualization. All destinations receive the same normalized data structure for consistent attribution reporting across tools.