Fullstory Data Integration | Digital Experience Analytics

Improvado connects to Fullstory using secure API credentials or integration tokens you provide during setup. The connection process takes approximately 10 minutes, including authentication and initial data mapping. Once connected, Improvado can access historical session data, events, and metrics based on your Fullstory retention policy, typically allowing backfill of up to 90 days of behavioral data depending on your plan.

Improvado extracts autocaptured user sessions (clicks, scrolls, rage clicks, dead clicks, errors), event streams (page views, form submissions, custom events), funnel analytics (step-by-step drop-off rates), behavioral segments and cohorts, dashboard metrics (average order value, device percentages, completion rates), UX friction signals (hesitations, error encounters), and AI-powered insights including sentiment signals and lost revenue quantification. Data refreshes in real-time, enabling immediate analysis of user behavior changes and UX issues.

Fullstory data syncs in real-time for session captures, events, and behavioral metrics, allowing instant replay and analysis of user interactions as they occur. Improvado maintains this real-time cadence for critical UX signals (errors, rage clicks, funnel drop-offs) while aggregating dashboard metrics every 15 minutes for efficient querying. You can trigger manual syncs on-demand to pull the latest session data before stakeholder reviews or optimization sprints.

Yes, with limitations. Your AI agent can create and update behavioral segments based on session patterns, tag sessions with external attributes (e.g., CRM deal stage, campaign source, customer tier), and configure custom event definitions. However, Fullstory's autocapture model means the agent cannot modify historical session recordings or raw event data. All segment creations and tagging actions are logged in Improvado's audit trail with criteria definitions, affected user counts, and timestamps.

Improvado is SOC 2 Type II certified and compliant with GDPR, CCPA, and HIPAA standards. All Fullstory session data and events are encrypted in transit (TLS 1.2+) and at rest (AES-256). API credentials are stored in a secure vault with role-based access controls, and all queries are logged for compliance auditing. Improvado respects Fullstory's privacy controls, including data masking rules for sensitive form fields and PII exclusions, ensuring user privacy is maintained across the integration.

Improvado maps Fullstory behavioral data to a Common Data Model that unifies user identifiers, session attributes, and conversion events across 1,000+ sources. This lets your AI agent correlate Fullstory rage clicks with Zendesk support tickets, match funnel drop-offs to Google Ads campaign sources, and overlay Salesforce deal stages onto session replays. For example, you can identify which ad campaigns drive users who encounter the most UX friction, or segment high-value customers (from Shopify) who experienced checkout errors (from Fullstory).