Amazon SES Data Integration — Email Deliverability Tracking

Connect Amazon SES in 5 minutes. Your AI agent queries send statistics, bounce rates, complaint metrics, and configuration set performance — then correlates deliverability insights with cross-channel data from 1,000+ sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Amazon SES

What is my bounce rate for the promotional configuration set this month?

Bounce rate: 2.3% (1,847 bounces out of 80,215 sends). Complaint rate is 0.08%. Reputation score is healthy at 98.5.

Pause sends if bounce rate exceeds 3% and alert the team.

Done — monitoring rule created. You will receive a Slack alert if bounce rate crosses 3%, and the promotional configuration set will auto-pause to protect sender reputation.

Trusted by data-driven teams

1,000+

Integrations

200+

Amazon SES Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Amazon SES

Improvado pulls SendStatistics (delivered, bounce, complaint, reject counts), ReputationMetrics (bounce rate, complaint rate), Message objects (Subject, Body, Destination), ConfigurationSet performance, Template usage, ContactList subscribers, Campaign metrics, and EventDestinations data (Delivery, Open, Click, Bounce, Complaint events). Your agent accesses real-time send events via SNS/CloudWatch webhooks and aggregated hourly metrics through GetSendStatistics and GetAccountSendingAttributes endpoints.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Amazon SES API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Amazon SES through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Comprehensive Email Deliverability Metrics

Improvado pulls SendStatistics with delivered, bounce, complaint, and reject counts, ReputationMetrics including bounce and complaint rates, ConfigurationSet performance data, Template usage analytics, ContactList subscribers, Campaign metrics, and EventDestinations tracking delivery, open, click, bounce, and complaint events from Amazon SES. We capture real-time send events via SNS and CloudWatch webhooks alongside aggregated hourly metrics for complete deliverability visibility.

Amazon SES API v2 (sesv2) · AWS Signature Version 4 · 15-min sync · real-time events via SNS/CloudWatch

Schema Overview

Data objects and fields Improvado extracts from Amazon SES

Object	Fields
SendStatistics	timestamp delivered_count bounce_count complaint_count reject_count bounce_rate complaint_rate
Message	message_id subject body_html body_text destination_to destination_cc destination_bcc configuration_set send_timestamp
ConfigurationSet	name reputation_metrics_enabled sending_enabled event_destinations suppression_options tracking_options
Template	template_name subject_part html_part text_part created_timestamp last_updated_timestamp
ContactList	contact_list_name contact_count description topics created_timestamp last_updated_timestamp

How it works

From connection to autonomous action in three steps

Connect

Connect: Provide your AWS Access Key ID and Secret Access Key with SES permissions. Improvado authenticates via AWS Signature Version 4 in under 10 minutes and backfills 90 days of send statistics.

Ask

Query: Ask 'What's my complaint rate by configuration set?' Your agent queries GetSendStatistics and ListConfigurationSets, surfacing bounce rates, deliverability scores, and event destination logs in seconds.

Act

Act: Say 'Pause the promotional configuration set.' Your agent calls UpdateConfigurationSetSendingEnabled, logs the change with timestamp and rollback steps, and confirms the action.

Use Cases

What teams ask their AI agent about Amazon SES

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

What's my bounce rate and complaint rate across all configuration sets this week?

Your AI agent analyzes Amazon SES data and delivers actionable insights — automatically, in seconds.

3 hrs → 20 min

Improvado Agent Cross-channel

Compare Amazon SES deliverability with SendGrid open rates and Mailchimp CTR for Q1 campaigns

Your AI agent analyzes Amazon SES data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Pause the promotional configuration set and update the transactional template subject line

Your AI agent analyzes Amazon SES data and delivers actionable insights — automatically, in seconds.

5 hrs → 25 min

AI Agent Access

Your agent doesn't just read Amazon SES — it optimizes it.

Read

Read: SendStatistics (delivered, bounce, complaint, reject counts and rates), ReputationMetrics (bounce rate, complaint rate), Message objects (Subject, Body, Destination), ConfigurationSet performance, Template content, ContactList subscribers, Campaign sends, EventDestinations (Delivery, Open, Click, Bounce, Complaint events), and Identity verification status.

Write

Write: Update email templates (Subject, Body HTML/text), modify configuration sets (event destinations, reputation settings), manage contact lists (add/remove subscribers), pause or resume campaigns, adjust sending quotas, and update identity verification settings via SES API v2.

Monitor

Monitor: Real-time tracking of bounce spikes, complaint rate thresholds, deliverability score changes, configuration set send volume anomalies, and reputation metric trends with automated alerts and rollback triggers.

Claude, ChatGPT, and Cursor can update email templates, modify configuration sets, manage contact lists, pause campaigns, and adjust event destinations based on deliverability trends. When your agent detects a spike in bounce rates, it automatically segments traffic or updates suppression lists. Every write action is logged with timestamp, user, and rollback instructions in your audit trail.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Amazon SES

You

What's my bounce rate and complaint rate across all configuration sets this week?

Configuration Set Deliverability

Configuration Set	Bounce Rate	Complaint Rate
transactional-receipts	0.8%	0.02%
promotional-weekly	2.3%	0.09%
notifications-system	1.1%	0.01%
marketing-campaigns	3.7%	0.15%
password-resets	0.5%	0.00%

5 config sets · 1.68% avg bounce · 0.054% avg complaint

You

Pause the promotional configuration set and update the transactional template subject line to improve engagement

Config paused, template updated

Stopping promotional-weekly · updating 3 transactional templates

Destinations

Send Amazon SES data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon SES as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Amazon SES?

Improvado connects via AWS Signature Version 4 (SigV4) using your Access Key ID and Secret Access Key, with support for IAM roles and temporary STS tokens. Setup takes under 10 minutes: provide credentials, select your AWS region, and configure event destinations (SNS/CloudWatch) for real-time tracking. Improvado backfills up to 90 days of send statistics and immediately syncs ongoing events, with no OAuth flow required.

What Amazon SES data does Improvado pull?

Improvado extracts SendStatistics (delivered, bounce, complaint, reject counts and rates), ReputationMetrics (complaint rate, bounce rate), Message objects (Subject, Body HTML/text, Destination To/CC/BCC), ConfigurationSet routing and tracking data, Identity verification status, Template content, ContactList subscribers, Campaign sends, and EventDestinations logs (Bounce, Complaint, Delivery, Open, Click, Render events). Metrics refresh in real-time via SNS/CloudWatch webhooks (under 1 minute) and aggregated hourly/daily via GetSendStatistics API calls, respecting AWS throttling limits of approximately 1 request per second.

How often does Amazon SES data refresh?

Real-time events (bounces, opens, clicks, deliveries) sync via SNS or CloudWatch webhooks within seconds of occurrence. Aggregated send statistics and reputation metrics refresh hourly through scheduled API polling. Improvado's default sync runs every 15 minutes for batch metrics and continuously for event streams. You can trigger manual syncs anytime via the Improvado dashboard or by asking your AI agent to refresh Amazon SES data on demand.

Can the AI agent write data back to Amazon SES?

Yes. Your AI agent can update email templates (Subject, Body content), modify configuration sets (event destinations, reputation options), manage contact lists (add/remove subscribers), pause or resume campaigns, adjust sending quotas, and update identity verification settings via the Amazon SES API v2. Every write action is recorded in Improvado's audit trail with timestamp, agent identity, changed fields, and rollback instructions. Role-based access controls let you restrict write permissions by user, team, or data object to maintain governance.

Is Amazon SES data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. Your AWS Access Keys and Secret Keys are encrypted at rest using AES-256 and in transit via TLS 1.2+, stored in a secure credential vault with role-based access controls. All API calls use AWS Signature Version 4 authentication. Improvado never stores email message bodies or personally identifiable recipient data unless explicitly configured, and you can enable field-level encryption or tokenization for sensitive attributes.

How does Amazon SES connect with other platforms in Improvado?

Improvado maps Amazon SES data to a Common Data Model, automatically joining send statistics with ad spend (Google Ads, Meta Ads), CRM pipeline (Salesforce, HubSpot), and other email platforms (SendGrid, Mailchimp) using unified dimensions like campaign_name, date, and user_id. Your AI agent can answer cross-platform questions like 'Compare Amazon SES deliverability with Mailchimp open rates by audience segment' or 'Show ROI for campaigns where SES bounce rate exceeded 5% alongside Google Ads conversion data.' All 1,000+ connectors share the same schema, eliminating manual joins.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Amazon SES today

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