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SendPulse Data Integration — Multichannel Marketing Analytics

S

Connect SendPulse in 5 minutes. Your AI agent reads multichannel campaign performance, subscriber engagement, and CRM pipeline data across email, SMS, web push, Viber, and chatbots—then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to SendPulse
Which SendPulse campaigns drove the most conversions last week?
Your top 3 campaigns were 'Spring Sale Reminder' (487 conversions, 8.2% CTR), 'Product Launch Announcement' (312 conversions, 6.9% CTR), and 'Abandoned Cart - Final Notice' (298 conversions, 11.4% CTR). The abandoned cart flow had the highest engagement rate.
Pause all automation flows with CTR below 3% and tag those subscribers as 'low-engagement'
Paused 4 automation flows affecting 12,847 subscribers. Tagged contacts updated. Estimated monthly send reduction: 38,541 emails.
Trusted by data-driven teams
1,000+
Integrations
200+
SendPulse Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado
Key Takeaways

What your AI agent extracts from SendPulse

Improvado pulls contacts with custom variables, mailing lists, campaign performance across all channels (email, SMS, web push, Viber, chatbot), CRM deals and pipelines, automation flow data, and engagement metrics including open rates, click-through rates, conversions, and time on site. Your agent accesses 450+ API methods covering subscriber status, tags, webhook events, and real-time behavioral triggers.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the SendPulse API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor SendPulse through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Full Multi-Channel Campaign Metrics

Improvado pulls contacts with custom variables, mailing lists, campaign performance across email, SMS, web push, Viber, and chatbot channels, CRM deals and pipelines, automation flow data, and engagement metrics including open rates, click-through rates, conversions, and time on site from SendPulse. We access 450+ API methods covering subscriber status, tags, webhook events, and real-time behavioral triggers.

SendPulse API · OAuth 2.0 & API Key · Real-time webhooks + 15-min sync · 450+ methods
Schema Overview

Data objects and fields Improvado extracts from SendPulse

Object Fields
Contacts
email phone name company city state country custom_variables tags status
Campaigns
campaign_id channel subject sent_count open_rate click_rate ctr conversions send_date
Mailing_Lists
list_id list_name subscriber_count active_count created_date
Automation_Flows
flow_id flow_name status trigger_type subscriber_count last_run
CRM_Deals
deal_id pipeline stage value contact_id created_date updated_date
How it works

From connection to autonomous action in three steps

1

Connect

Connect: Authorize via OAuth 2.0 or API key in under 5 minutes. Improvado backfills 24 months of campaigns, contacts, and engagement data automatically.
2

Ask

Query: Ask 'Which subscriber segments have the highest email open rates?' and your agent surfaces mailing lists with engagement breakdowns, custom variable distributions, and behavioral triggers—no SQL required.
3

Act

Act: Your agent pauses underperforming automation flows, updates subscriber tags based on CRM deal stages, syncs new contacts from e-commerce platforms, and modifies chatbot sequences in response to campaign performance.
Use Cases

What teams ask their AI agent about SendPulse

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Which SendPulse email campaigns had CTR above 5% last month and what subject lines did they use?

Your AI agent analyzes SendPulse data and delivers actionable insights — automatically, in seconds.

2 hrs → 15 min
A
Improvado Agent Cross-channel

Compare SendPulse email open rates vs. SMS delivery rates by subscriber segment over the last quarter

Your AI agent analyzes SendPulse data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Pause all SendPulse automation flows targeting the 'trial-expired' segment and update their tags to 'nurture-hold'

Your AI agent analyzes SendPulse data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min
AI Agent Access

Your agent doesn't just read SendPulse — it orchestrates it.

Read

Read: Contacts with custom variables and tags, mailing lists, email/SMS/web push/Viber/chatbot campaigns, CRM deals and pipelines, automation flows, engagement metrics (opens, clicks, CTR, conversions, time on site), webhook events, and subscriber status across 450+ API methods.

Write

Write: Update subscriber custom variables and tags, modify mailing list memberships, pause or activate automation flows, sync CRM deal stages and pipeline data, manage chatbot sequences, and trigger behavioral campaigns based on cross-platform insights.

Monitor

Monitor: Track real-time engagement spikes or drops across channels, alert on automation flow failures, flag subscriber list churn above thresholds, and notify when campaign CTR falls below benchmarks—all with natural-language alerts to Slack or email.

Claude, ChatGPT, and Cursor can update subscriber custom variables, modify mailing list segments, pause or trigger automation flows, sync CRM deal stages, and manage chatbot sequences directly in SendPulse. Write-back actions are logged with timestamps, user attribution, and before/after states for complete audit trails and governance.

Claude ChatGPT Cursor Gemini Any MCP Client
Explore MCP →
Improvado Agent · SendPulse
You
Show me SendPulse email campaigns with CTR above 5% last month and their subject lines
A
High-Performing Email Campaigns
Campaign CTR Subject Line
Spring Sale Announcement 8.4% 🌸 40% off ends tonight
Product Tips — Week 3 7.1% 3 ways to get more from your plan
Re-engagement Series #2 6.8% We miss you! Here's 20% back
New Feature Launch 5.9% You asked, we built it
Customer Success Stories 5.3% How Sarah grew revenue 3x
5 campaigns · avg 6.7% CTR · 14,283 total clicks
You
Create a new automation flow using these subject line patterns for the 'trial-active' segment
A
Automation flow created
5 emails scheduled · targeting 2,847 trial users
Destinations

Send SendPulse data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →
SOC 2 Type II
Certified Security
HIPAA
Health Data Privacy
GDPR
EU Data Protection
CCPA
CA Privacy Standard
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with SendPulse as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor ✗ ✗ ✗
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✓ ✗ SOC 2 only ✓ SOC 2 ✓
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to SendPulse?
Improvado connects via OAuth 2.0 or API key authentication, depending on your integration type. Setup takes approximately 5–10 minutes: authorize access through SendPulse's secure OAuth flow or provide your API credentials. Improvado automatically backfills up to 24 months of historical campaign data, subscriber records, and engagement metrics upon first connection.
What SendPulse data does Improvado pull?
Improvado extracts contacts (email, phone, name, company, location, custom variables), mailing lists, campaigns across email/SMS/web push/Viber/chatbot channels, CRM entities (deals, pipelines, contact records), automation flows, and engagement metrics (opens, clicks, CTR, conversions, page views, time on site). The platform accesses 450+ API methods to retrieve subscriber status, tags, webhook event data, and behavioral triggers. Data refreshes via real-time webhooks for instant updates or scheduled syncs for batch operations.
How often does SendPulse data refresh?
SendPulse data syncs in real-time via webhooks for subscriber updates, campaign sends, and engagement events, ensuring instant availability for AI agent queries. Scheduled syncs run every 15 minutes by default for batch contact exports and campaign performance aggregations. You can manually trigger a sync anytime from the Improvado dashboard, and enterprise plans support custom sync intervals with sub-5-minute SLAs for mission-critical workflows.
Can the AI agent write data back to SendPulse?
Yes. Your AI agent can update subscriber custom variables and tags, modify mailing list memberships, pause or activate automation flows, sync CRM deal stages and pipeline data, and manage chatbot sequences. Every write-back action is logged with user attribution, timestamp, and before/after snapshots in Improvado's audit trail. Role-based access controls and approval workflows ensure governance over which agents can modify production campaigns.
Is SendPulse data secure with Improvado?
Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. All SendPulse data is encrypted in transit (TLS 1.2+) and at rest (AES-256). OAuth tokens and API keys are stored in a secure credential vault with role-based access controls and automatic rotation policies. Improvado never stores raw subscriber email content; only metadata and engagement metrics are persisted for analytics.
How does SendPulse connect with other platforms in Improvado?
Improvado maps SendPulse objects to a Common Data Model, unifying contacts, campaigns, and engagement metrics with 1,000+ marketing, sales, and analytics platforms. Your AI agent can correlate SendPulse email CTR with Google Ads conversion rates, compare SMS delivery performance against Salesforce lead stages, or attribute web push engagement to Shopify purchase behavior—all in a single natural-language query without manual joins.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
Read story →
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
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Put an AI agent on your SendPulse today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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