Choozle Data Integration | Connect DSP Campaign Data
Connect Choozle and let AI agents query programmatic campaign data, audience performance, and inventory metrics across DSPs.
Key Takeaways Connect Choozle DSP to your data warehouse
Improvado connects to Choozle's API to extract programmatic campaign data, including impressions, clicks, conversions, and bidding metrics. The integration pulls creative performance, audience targeting results, and inventory source data automatically. Scheduled data refreshes ensure your team has current DSP insights without manual report generation. Campaign data flows directly from Choozle to your chosen data destination.
From connection to autonomous action in three steps
Connect
Connect your Choozle account via OAuth. The agent accesses your DSP campaigns, audience segments, creative assets, and bidding strategies across all programmatic inventory sources.
Ask
Ask questions like 'Which audience segments have the highest completion rates for our video campaigns?' or 'Show me private marketplace performance compared to open exchange inventory this month.'
Act
The agent adjusts campaign budgets, pauses underperforming segments, updates bid strategies, shifts spend between inventory sources, and modifies frequency caps based on your programmatic performance data.
What teams ask their AI agent about Choozle
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Choozle DSP performance with Google DV360 and Trade Desk in unified media dashboards
Your AI agent analyzes Choozle data and delivers actionable insights — automatically, in seconds.
Optimize programmatic spend by analyzing audience performance across DSP platforms and inventory
Your AI agent analyzes Choozle data and delivers actionable insights — automatically, in seconds.
Generate automated weekly programmatic performance reports for media planning teams
Your AI agent analyzes Choozle data and delivers actionable insights — automatically, in seconds.
Your agent compares Choozle DSP performance against all programmatic channels
Read
The agent reads campaign performance across all inventory types, audience segment engagement, creative performance by format, bid density and win rates, viewability and completion metrics, frequency data, and private marketplace deal performance from your Choozle DSP account.
Write
The agent pauses or activates campaigns and segments, adjusts bids and budget allocations, shifts spend between inventory sources, updates frequency caps, modifies audience targeting parameters, and reallocates budgets based on viewability thresholds.
Monitor
The agent monitors viewability drops below your thresholds, bid win rate changes across inventory sources, audience segment performance shifts, creative fatigue indicators, budget pacing against flight dates, and private deal inventory availability.
AI agents query impressions, clicks, conversions, and bidding metrics from Choozle automatically. They analyze audience targeting results across inventory sources, compare DSP performance with Google DV360 and Trade Desk, and answer questions like "Which programmatic audiences deliver the lowest cost per acquisition?"
| Source | Impressions | Viewability |
|---|---|---|
| Private Marketplace - Travel | 847K | 76% |
| Open Exchange - Contextual | 612K | 68% |
| Private Deal - Lifestyle Sites | 389K | 82% |
| Open Exchange - Behavioral | 201K | 54% |
| Direct Publisher - News | 156K | 71% |
Send Choozle data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Choozle as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Choozle campaign data can Improvado extract?
How frequently does Choozle data update in my warehouse?
Can I analyze Choozle data with other DSP platforms?
Which analytics tools work with Choozle integration?
How does the Choozle API connection work?
What audience insights are available from Choozle?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Choozle today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.