Choozle Data Integration | Connect DSP Campaign Data

Connect Choozle and let AI agents query programmatic campaign data, audience performance, and inventory metrics across DSPs.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Choozle

Show me how our programmatic campaigns performed last week across all DSP inventory sources.

Your Choozle campaigns drove 2.1M impressions with a 0.18% CTR and $4.32 eCPM. Display outperformed video by 34% on viewability. Top-performing inventory came from private marketplace deals.

Pause any campaign segments with viewability below 60% and shift that budget to our top 3 private deals.

Done. Paused 4 underperforming segments totaling $2,800 daily budget, reallocated to high-viewability private deals. Changes live in your Choozle account.

Trusted by data-driven teams

1,000+

Integrations

200+

Choozle Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Choozle DSP to your data warehouse

Improvado connects to Choozle's API to extract programmatic campaign data, including impressions, clicks, conversions, and bidding metrics. The integration pulls creative performance, audience targeting results, and inventory source data automatically. Scheduled data refreshes ensure your team has current DSP insights without manual report generation. Campaign data flows directly from Choozle to your chosen data destination.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Choozle API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Choozle through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified programmatic data across channels

Choozle campaign data integrates with your other advertising platforms through Improvado's Marketing Common Data Model. DSP performance normalizes alongside Google Ads, Facebook, and other programmatic platforms for complete media analysis. Cross-channel attribution becomes possible when Choozle data combines with search, social, and direct response campaigns. Compare programmatic efficiency across multiple demand-side platforms in unified dashboards.

Choozle API v2 · API key · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Choozle

Object	Fields
Campaign	spend impressions clicks conversions CTR CPC video_completions
Ad Group	bids impressions clicks spend targeting_type
Creative	format impressions clicks CTR spend viewability_rate
Audience	segment_name impressions reach CPM conversions

How it works

From connection to autonomous action in three steps

Connect

Connect your Choozle account via OAuth. The agent accesses your DSP campaigns, audience segments, creative assets, and bidding strategies across all programmatic inventory sources.

Ask

Ask questions like 'Which audience segments have the highest completion rates for our video campaigns?' or 'Show me private marketplace performance compared to open exchange inventory this month.'

Act

The agent adjusts campaign budgets, pauses underperforming segments, updates bid strategies, shifts spend between inventory sources, and modifies frequency caps based on your programmatic performance data.

Use Cases

What teams ask their AI agent about Choozle

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Choozle DSP performance with Google DV360 and Trade Desk in unified media dashboards

Your AI agent analyzes Choozle data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Cross-channel

Optimize programmatic spend by analyzing audience performance across DSP platforms and inventory

Your AI agent analyzes Choozle data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate automated weekly programmatic performance reports for media planning teams

Your AI agent analyzes Choozle data and delivers actionable insights — automatically, in seconds.

3 hrs → 5 min

AI Agent Access

Your agent compares Choozle DSP performance against all programmatic channels

Read

The agent reads campaign performance across all inventory types, audience segment engagement, creative performance by format, bid density and win rates, viewability and completion metrics, frequency data, and private marketplace deal performance from your Choozle DSP account.

Write

The agent pauses or activates campaigns and segments, adjusts bids and budget allocations, shifts spend between inventory sources, updates frequency caps, modifies audience targeting parameters, and reallocates budgets based on viewability thresholds.

Monitor

The agent monitors viewability drops below your thresholds, bid win rate changes across inventory sources, audience segment performance shifts, creative fatigue indicators, budget pacing against flight dates, and private deal inventory availability.

AI agents query impressions, clicks, conversions, and bidding metrics from Choozle automatically. They analyze audience targeting results across inventory sources, compare DSP performance with Google DV360 and Trade Desk, and answer questions like "Which programmatic audiences deliver the lowest cost per acquisition?"

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Choozle

You

Show me programmatic performance by inventory source for our hotel booking campaigns

Inventory Performance

Source	Impressions	Viewability
Private Marketplace - Travel	847K	76%
Open Exchange - Contextual	612K	68%
Private Deal - Lifestyle Sites	389K	82%
Open Exchange - Behavioral	201K	54%
Direct Publisher - News	156K	71%

5 inventory sources · 2.2M impressions · avg 70% viewability

You

Increase bids by 15% on inventory sources with viewability above 75%

Bid adjustments applied

2 inventory sources · +$0.42 avg CPM

Destinations

Send Choozle data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Choozle as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Choozle campaign data can Improvado extract?

Improvado extracts campaign performance metrics including impressions, clicks, conversions, and spend from Choozle. The integration also pulls audience targeting data, creative performance, and inventory source metrics. Bidding data and frequency capping information are included in the automated extraction.

How frequently does Choozle data update in my warehouse?

Choozle data refreshes on your preferred schedule, typically daily or multiple times per day for active campaigns. Improvado handles API rate limits and ensures data consistency during each update cycle. You can adjust refresh timing based on your campaign optimization needs.

Can I analyze Choozle data with other DSP platforms?

Yes, Improvado normalizes Choozle data with other DSP platforms like Google DV360, Trade Desk, and Amazon DSP. The Marketing Common Data Model standardizes metrics across platforms for direct comparison. This enables comprehensive programmatic analysis without manual data harmonization.

Which analytics tools work with Choozle integration?

Choozle data connects to BigQuery, Snowflake, Redshift, and Azure data warehouses through Improvado. The platform also integrates with Tableau, Power BI, and Looker for visualization. Data flows automatically to your chosen analytics environment.

How does the Choozle API connection work?

Improvado manages Choozle API authentication and maintains the connection automatically after initial setup. The platform handles API rate limiting and retry logic for reliable data extraction. You don't need technical resources to maintain the integration once configured.

What audience insights are available from Choozle?

Choozle provides audience performance data including demographic targeting results, behavioral segment effectiveness, and lookalike audience performance. The integration extracts frequency and reach metrics by audience segment. Improvado also pulls inventory performance data showing which supply sources work best for your audiences.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Choozle today

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