How to Use Simpli.fi

• Use data to optimize ad audiences for local needs and deliver customized creative for different locations.
• Automate processes for campaign entry, management, optimization, and reporting for high volumes of localized programmatic campaigns.
• Access unstructured data to target, bid, optimize, and report at the individual data element level. 
• Track campaign performance in real-time and create reports using Simpli.fi's UI and API.

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How Simpli.fi Works

Simpli.fi is made for localized programmatic advertising. The platform is designed for ad buyers to localize ad targeting and content, track performance on high volumes of localized campaigns, and uncover helpful insights about their audiences. Simpli.fi uses unstructured data to help ad buyers create audience segments, target the right locations, and assess campaign performance.

Simpli.fi + Improvado

Instead of logging into Simpli.fi to view campaign performance data, you can connect the platform with Improvado. Using an API, Improvado automatically aggregates and uploads your Simpli.fi data into a shareable dashboard that gets updated in real-time. That makes it easy to view your audiences, track spend and evaluate performance data down to the minute.

With Improvado, you can measure and compare your most important metrics in one simple interface. If you want to create charts, graphs or other reports, you can send your data to a visualization tool, like Tableau, Looker or Google spreadsheets.

Learn how to integrate Simpli.fi data with the rest of your marketing data using Improvado. Schedule a demo now.