Data sources
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Simpli.fi

Simpli.fi Data Integration - Connect Programmatic Ad Data

Connect Simpli.fi's programmatic advertising platform to your data warehouse through Improvado's automated integration. Analyze display and video campaign performance across your marketing technology stack.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Simpli.fi to your analytics platform

Improvado connects to Simpli.fi's API to extract programmatic campaign performance, audience data, and conversion metrics automatically. The integration captures impression delivery, click-through rates, and cost data without manual reporting exports. Real-time bidding performance and audience insights sync on your preferred schedule. All campaign data flows seamlessly into your chosen analytics destination.

Simpli.fi Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Simpli.fi + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified programmatic and paid media data

Improvado's Marketing Common Data Model normalizes Simpli.fi data with your other advertising platforms for complete media analysis. Programmatic display campaigns align with Google Ads, Facebook, and other paid channels. Cross-platform attribution connects Simpli.fi impressions with conversions from search and social. Your media team gains unified visibility across all advertising investments.

Use Cases

What users ask their Simpli.fi integration

Cross-channel
Compare programmatic display costs with search and social advertising for optimal budget allocation
6 hrs → 22 min
Budget optimization
Optimize programmatic audience targeting by analyzing conversion data across all channels
4 hrs → auto
Executive reporting
Report programmatic advertising ROI to executives with automated campaign performance dashboards
5 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Simpli.fi metrics can Improvado extract?
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Improvado extracts campaign performance, impression data, audience metrics, and conversion tracking from Simpli.fi. The integration includes bid performance, creative analytics, and cost data. Custom audience segments and targeting data are also captured automatically.
How does Simpli.fi data sync with my data warehouse?
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Simpli.fi data syncs automatically based on your schedule, from hourly to daily updates. Improvado handles API rate limits and ensures reliable programmatic data delivery. Historical campaign data is available for trend analysis.
Can I analyze Simpli.fi with other programmatic platforms?
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Yes, Improvado's MCDM normalizes Simpli.fi data with other programmatic platforms and DSPs. This enables cross-platform programmatic analytics and performance comparisons. Campaign metrics align automatically for unified media reporting.
Does the integration support Simpli.fi audience data?
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Improvado extracts audience performance and targeting data from Simpli.fi campaigns. Custom audience segments and lookalike performance are captured automatically. Audience insights maintain privacy compliance while enabling analysis.
What destinations work with Simpli.fi data?
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Simpli.fi data flows into BigQuery, Snowflake, Redshift, Azure, and other cloud warehouses. BI platforms like Tableau, Power BI, and Looker connect directly for visualization. Any SQL-compatible destination is supported.
How does Improvado handle Simpli.fi campaign data?
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Improvado automatically transforms Simpli.fi campaign data into analysis-ready format with consistent naming conventions. Cost data is standardized across currencies and time zones. Custom campaign hierarchies are preserved for reporting flexibility.