AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Simpli.fi is made for localized programmatic advertising. The platform is designed for ad buyers to localize ad targeting and content, track performance on high volumes of localized campaigns, and uncover helpful insights about their audiences. Simpli.fi uses unstructured data to help ad buyers create audience segments, target the right locations, and assess campaign performance.
Instead of logging into Simpli.fi to view campaign performance data, you can connect the platform with Improvado. Using an API, Improvado automatically aggregates and uploads your Simpli.fi data into a shareable dashboard that gets updated in real-time. That makes it easy to view your audiences, track spend and evaluate performance data down to the minute.
With Improvado, you can measure and compare your most important metrics in one simple interface. If you want to create charts, graphs or other reports, you can send your data to a visualization tool, like Tableau, Looker or Google spreadsheets.
Learn how to integrate Simpli.fi data with the rest of your marketing data using Improvado. Schedule a demo now.