Data sources
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Qualtrics

Qualtrics Integration: Transform Survey Data to Insights

Automatically sync survey responses, NPS scores, and customer feedback from Qualtrics to your BI tools. Turn experience data into actionable analytics in Snowflake or BigQuery.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Qualtrics surveys to your data warehouse

Improvado connects to Qualtrics API to extract survey responses, NPS scores, customer satisfaction metrics, and demographic data. The integration pulls data from active surveys, employee feedback forms, and market research studies automatically. Response data updates in real-time as surveys are completed. No need to export CSV files or manage API connections manually.

Qualtrics Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Qualtrics + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Combine survey data with marketing performance

Qualtrics survey responses get normalized through Improvado's Marketing Common Data Model alongside campaign performance and customer journey data. Customer IDs and email addresses connect survey feedback to specific marketing touchpoints and conversion events. You can analyze how ad creative impacts brand perception or correlate NPS scores with acquisition channels. Survey insights combine with Salesforce, HubSpot, and advertising data in one unified view.

Use Cases

What users ask their Qualtrics integration

Cross-channel
Match Qualtrics NPS scores to specific Google Ads campaigns and landing page experiences.
5 hrs → 30 min
Budget optimization
Analyze customer satisfaction by acquisition channel using Qualtrics and Facebook Ads data.
Manual → auto
Executive reporting
Create executive dashboards combining Qualtrics brand health with marketing performance.
3 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Qualtrics data does Improvado extract?
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Improvado extracts survey responses, NPS scores, customer satisfaction ratings, demographic data, and response metadata from Qualtrics. This includes question answers, completion rates, and respondent information.
Can I connect multiple Qualtrics surveys?
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Yes, Improvado can extract data from multiple Qualtrics surveys simultaneously. You specify which surveys to include during setup, and the system pulls responses from all configured forms.
How does Qualtrics data combine with marketing platforms?
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Improvado matches Qualtrics responses to marketing data using customer IDs, email addresses, or UTM parameters. You can analyze survey feedback alongside campaign performance and customer journey data.
Does the integration handle real-time survey responses?
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Yes, Qualtrics data refreshes automatically as new responses are submitted. The integration checks for new survey completions every hour by default.
What data warehouses support Qualtrics integration?
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Qualtrics data flows to BigQuery, Snowflake, Redshift, Azure SQL, and connects to Tableau, Power BI, Looker for visualization. Improvado handles all data transformation and loading.
Can I extract historical Qualtrics survey data?
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Yes, Improvado can backfill historical survey responses during initial setup. The system extracts all available response data from your specified date range.