Connect Sprinklr Data — Social Media ROI Clarity

Connect Sprinklr in 5 minutes. Your AI agent queries ROAS, spend, impressions, and CPM across campaigns and ad groups—then enriches insights with cross-channel context from 1,000+ marketing and sales sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Sprinklr

Show me our top-performing social posts across all channels this month.

Your best post reached 2.4M impressions with a 6.8% engagement rate on Instagram. LinkedIn content drove 3.2K website clicks, while Twitter generated 847 mentions of your brand.

Which posts had the highest negative sentiment, and what were customers complaining about?

Three posts show elevated negative sentiment. Product availability complaints dominate with 312 negative mentions, followed by shipping delays at 187 mentions. I can flag these for your customer care team or draft response templates.

Trusted by data-driven teams

1,000+

Integrations

200+

Sprinklr Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Sprinklr to your data warehouse

Improvado connects to Sprinklr's API to extract social media performance data, customer engagement metrics, and campaign analytics across all social platforms. The integration automatically pulls post performance, audience insights, sentiment analysis, and social commerce data. Scheduled refreshes ensure your warehouse receives updated metrics from Facebook, Instagram, Twitter, LinkedIn, and other networks. No manual reporting or CSV downloads required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Sprinklr API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Sprinklr through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unify social data with marketing platforms

Improvado transforms Sprinklr data using the Marketing Common Data Model for seamless integration with paid advertising and email platforms. Compare organic social performance against paid campaigns from Google Ads, Facebook Ads Manager, and other channels. The normalized schema ensures consistent engagement rate calculations and attribution analysis. Analyze complete customer journeys from social discovery to conversion across all touchpoints.

Sprinklr API v2 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Sprinklr

Object	Fields
Campaign	spend impressions clicks engagements conversions reach frequency
Post	post_id engagement_rate likes comments shares impressions sentiment_score
Ad	ad_id spend impressions clicks CTR conversions creative_type
Message	message_id response_time sentiment channel status priority
Profile	profile_id followers engagement_rate posts_count reach

How it works

From connection to autonomous action in three steps

Connect

Connect your Sprinklr workspace via OAuth. Grant read access to social profiles, publishing queues, and engagement metrics. The agent syncs posts, comments, sentiment scores, and campaign performance across all connected channels.

Ask

Ask questions like 'Which Instagram posts drove the most website traffic last week?' or 'Show me all negative customer mentions about our new product line.' The agent queries your unified social data in real time.

Act

The agent pauses underperforming campaigns, schedules posts to high-engagement time slots, escalates critical mentions to your support team, and generates sentiment reports. It monitors thresholds you set and takes action when metrics cross them.

Use Cases

What teams ask their AI agent about Sprinklr

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Sprinklr organic social performance against paid campaigns for complete attribution

Your AI agent analyzes Sprinklr data and delivers actionable insights — automatically, in seconds.

8 hrs → 20 min

Improvado Agent Cross-channel

Optimize content strategy using unified engagement data from all social platforms

Your AI agent analyzes Sprinklr data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create executive reports combining social metrics with overall marketing performance

Your AI agent analyzes Sprinklr data and delivers actionable insights — automatically, in seconds.

6 hrs → 15 min

AI Agent Access

Your agent doesn't just read Sprinklr—it optimizes campaigns.

Read

The agent reads post performance metrics, engagement rates, sentiment analysis, audience demographics, share of voice, influencer mentions, campaign spend, and cross-channel attribution data from your Sprinklr workspace.

Write

The agent pauses or activates paid social campaigns, schedules content to publishing queues, assigns mentions to team members, applies tags to conversations, updates campaign budgets, and creates custom reports.

Monitor

The agent watches for sentiment drops below your threshold, engagement rate changes, mention volume spikes, response time SLA breaches, budget pacing alerts, and competitor activity shifts across all monitored channels.

Query CPC and conversions, pause underperforming ad groups, adjust budgets, and monitor spend anomalies through Claude, ChatGPT, Cursor, or any MCP client. Every campaign change is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Sprinklr

You

Show me social performance by channel for our spring collection launch

Channel Performance

Channel	Impressions	Engagement Rate
Instagram	4.2M	+18.3%
Facebook	2.8M	+12.7%
TikTok	1.9M	+24.1%
Twitter	890K	+8.4%
LinkedIn	340K	+15.9%

5 channels · 10.1M impressions · avg 15.9% engagement

You

Pause all underperforming paid posts with engagement below 5%

Pausing 12 paid posts

Avg 3.2% engagement · $4,800 remaining budget reallocated

Destinations

Send Sprinklr data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Sprinklr as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Sprinklr data does Improvado extract?

Improvado extracts post performance metrics, audience demographics, engagement rates, and sentiment analysis from Sprinklr. The integration captures data from all connected social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Campaign analytics, social commerce metrics, and customer care interactions are also available.

How frequently does Sprinklr data sync with my warehouse?

Sprinklr data syncs on your preferred schedule—hourly, daily, or in real-time depending on your plan. Improvado handles API rate limits across multiple social platforms automatically. The platform ensures no posts or engagement metrics are missed during data extraction.

Can I combine Sprinklr data with paid advertising platforms?

Yes, Improvado's Marketing Common Data Model unifies Sprinklr organic social data with paid campaigns from Google Ads, Facebook Ads Manager, and other platforms. This enables complete attribution analysis and ROI comparison between organic and paid social efforts. Cross-channel customer journey analysis becomes possible with normalized data schemas.

Which destinations support Sprinklr integration?

Improvado loads Sprinklr data into BigQuery, Snowflake, Redshift, and Azure data warehouses. The integration also works with Tableau, Power BI, and Looker for immediate social media analytics. Data arrives with proper relationships and calculated metrics ready for analysis.

How does Improvado manage Sprinklr API authentication?

Improvado securely handles Sprinklr API authentication and token management automatically. The platform manages access to multiple social platform APIs through Sprinklr's unified interface. Your credentials remain encrypted and are never shared with unauthorized parties.

Can I select specific Sprinklr metrics and social platforms?

Yes, you can choose which social platforms, content types, and engagement metrics to extract during setup. Improvado supports filtering by date ranges, campaign tags, or audience segments. The integration adapts to your specific social media strategy and reporting requirements.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Sprinklr today

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