Data sources
/
Sprinklr

Connect Sprinklr Data — Social Media ROI Clarity

Social engagement, campaign performance, and customer sentiment data from Sprinklr. Automatically syncs to BigQuery or Tableau dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Sprinklr to your data warehouse

Improvado connects to Sprinklr's API to extract social media performance data, customer engagement metrics, and campaign analytics across all social platforms. The integration automatically pulls post performance, audience insights, sentiment analysis, and social commerce data. Scheduled refreshes ensure your warehouse receives updated metrics from Facebook, Instagram, Twitter, LinkedIn, and other networks. No manual reporting or CSV downloads required.

Sprinklr Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Sprinklr + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unify social data with marketing platforms

Improvado transforms Sprinklr data using the Marketing Common Data Model for seamless integration with paid advertising and email platforms. Compare organic social performance against paid campaigns from Google Ads, Facebook Ads Manager, and other channels. The normalized schema ensures consistent engagement rate calculations and attribution analysis. Analyze complete customer journeys from social discovery to conversion across all touchpoints.

Use Cases

What users ask their Sprinklr integration

Cross-channel
Compare Sprinklr organic social performance against paid campaigns for complete attribution
8 hrs → 20 min
Budget optimization
Optimize content strategy using unified engagement data from all social platforms
Manual → auto
Executive reporting
Create executive reports combining social metrics with overall marketing performance
6 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Sprinklr data does Improvado extract?
+
Improvado extracts post performance metrics, audience demographics, engagement rates, and sentiment analysis from Sprinklr. The integration captures data from all connected social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Campaign analytics, social commerce metrics, and customer care interactions are also available.
How frequently does Sprinklr data sync with my warehouse?
+
Sprinklr data syncs on your preferred schedule—hourly, daily, or in real-time depending on your plan. Improvado handles API rate limits across multiple social platforms automatically. The platform ensures no posts or engagement metrics are missed during data extraction.
Can I combine Sprinklr data with paid advertising platforms?
+
Yes, Improvado's Marketing Common Data Model unifies Sprinklr organic social data with paid campaigns from Google Ads, Facebook Ads Manager, and other platforms. This enables complete attribution analysis and ROI comparison between organic and paid social efforts. Cross-channel customer journey analysis becomes possible with normalized data schemas.
Which destinations support Sprinklr integration?
+
Improvado loads Sprinklr data into BigQuery, Snowflake, Redshift, and Azure data warehouses. The integration also works with Tableau, Power BI, and Looker for immediate social media analytics. Data arrives with proper relationships and calculated metrics ready for analysis.
How does Improvado manage Sprinklr API authentication?
+
Improvado securely handles Sprinklr API authentication and token management automatically. The platform manages access to multiple social platform APIs through Sprinklr's unified interface. Your credentials remain encrypted and are never shared with unauthorized parties.
Can I select specific Sprinklr metrics and social platforms?
+
Yes, you can choose which social platforms, content types, and engagement metrics to extract during setup. Improvado supports filtering by date ranges, campaign tags, or audience segments. The integration adapts to your specific social media strategy and reporting requirements.