Data sources
/
Seismic

Seismic Data Integration | Sales Content Analytics

Capture content usage, sales enablement metrics, and engagement data from Seismic. Integrate with CRM data in BigQuery for sales performance insights.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Seismic to your data stack

Improvado extracts content usage, sales activity, and engagement metrics from Seismic through secure API integration. Your sales enablement data automatically flows to BigQuery, Snowflake, or your preferred analytics platform every few hours. Eliminate manual content performance reports and scattered sales data. Complete integration setup in 25 minutes without coding.

Seismic Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified sales and marketing analytics

Improvado's Marketing Common Data Model standardizes Seismic metrics with CRM, marketing automation, and 500+ other business platforms. Connect content engagement to lead generation, opportunity progression, and closed deals. Consistent field mapping links marketing-created content to sales outcomes across the entire revenue cycle. Analyze which marketing materials drive the highest sales velocity and win rates.

Your sources
Seismic + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Seismic integration

Cross-channel
Track marketing content ROI from Seismic usage to Salesforce closed deals
8 hrs → 20 min
Budget optimization
Optimize sales content by combining Seismic engagement with HubSpot conversion rates
Manual → auto
Executive reporting
Report sales enablement performance alongside marketing campaign metrics
6 hrs → 30 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Seismic metrics does Improvado extract?
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Improvado pulls content usage analytics, sales activity data, engagement metrics, and user behavior from Seismic. We extract document views, shares, downloads, presentation analytics, and training completion rates. Data refreshes automatically every 4-6 hours.
How quickly can I integrate Seismic with my data warehouse?
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Seismic integration typically takes 25-35 minutes using our pre-built connector. You'll authenticate your account, select data sources, and configure destinations. Historical usage data usually loads within 24-48 hours.
Can I combine Seismic data with CRM and marketing platforms?
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Yes, Improvado normalizes Seismic sales enablement data with Salesforce, HubSpot, Marketo, and other revenue platforms. This enables comprehensive analysis of how content usage impacts lead conversion and deal velocity.
Which data destinations work with Seismic integration?
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Improvado sends Seismic data to BigQuery, Snowflake, Redshift, Azure, and other major data warehouses. You can also connect to Tableau, Power BI, Looker, and similar BI tools for immediate analysis.
How much Seismic historical data can I access?
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Improvado extracts up to 2 years of historical Seismic data including past content usage, sales activities, and user engagement metrics. The available timeframe depends on your Seismic plan and data retention settings.
Does Improvado handle Seismic API authentication automatically?
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Yes, Improvado manages all Seismic API authentication, token refresh, and connection monitoring. If authentication expires, our system automatically re-authenticates and resumes data extraction without manual intervention.