Your AI agent reads, acts on, and monitors Optimizely.
Get A/B test results, experiment metrics, and feature flag data from Optimizely. Combine experimentation insights with marketing performance and revenue data to measure the full impact of optimization efforts.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Optimizely
What's my ROAS across active Optimizely campaigns this month?
You're running 14 active campaigns with a blended ROAS of 3.8x. Total spend is $47,230 generating $179,474 in revenue. Your top performer is "Summer Sale - Retargeting" at 6.2x ROAS, while "Brand Awareness Q2" is underperforming at 1.4x.
Pause the Brand Awareness Q2 campaign and reallocate that budget to Summer Sale - Retargeting
Done. Paused "Brand Awareness Q2" (saving $4,800/week) and increased "Summer Sale - Retargeting" daily budget from $340 to $1,025. Changes logged and live in Optimizely.
Trusted by data-driven teams
1,000+
Integrations
200+
Optimizely Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Optimizely
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Optimizely API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Optimizely through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Complete Experimentation Data Coverage
Improvado pulls detailed metrics from Optimizely including experiment results, variation performance, conversion rates, and statistical significance data. We capture A/B test outcomes, multivariate test results, feature flag usage, and visitor segmentation across all your experiments and campaigns.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate your Optimizely account in seconds. The agent automatically normalizes campaign metrics, conversions, and spend data alongside 1000+ other marketing sources for unified analysis.
2
Ask
Ask natural language questions about campaigns, ROAS, conversion rates, impressions, clicks, cost-per-acquisition, or audience performance. The agent surfaces real-time Optimizely metrics instantly.
3
Act
The agent pauses underperforming campaigns, adjusts daily budgets, duplicates high-performers, updates audience targeting, and modifies bid strategies in Optimizely. Every write action is logged, governed, and auditable.
AI Agent Access
Your agent doesn't just read Optimizely — it acts on it
Read
Pull campaign performance data including spend, ROAS, impressions, clicks, conversions, CPA, CTR, conversion rates, audience segments, and experiment results from your Optimizely account in real-time.
Write
Pause or activate campaigns, adjust daily budgets, duplicate successful campaigns, update audience targeting rules, modify bid strategies, and create new experiments directly in Optimizely through the agent.
Monitor
Monitor ROAS drops below thresholds, detect budget pacing issues, flag conversion rate anomalies, alert on CPA spikes, track experiment performance changes, and notify on campaign status updates automatically.
Query, write, and monitor Optimizely through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Optimizely
You
Show campaigns with ROAS below 2.5x in the last 7 days
A
Underperforming Campaigns
| Campaign | Spend | ROAS |
|---|---|---|
| Spring Collection Launch | $8,340 | 1.9x |
| Newsletter Signup - Cold | $5,120 | 2.1x |
| Product Demo CTA | $3,890 | 1.6x |
| Mobile App Install | $6,470 | 2.3x |
| Webinar Registration | $4,215 | 2.0x |
5 campaigns · $21,780 total spend · avg 2.0x ROAS
You
Pause campaigns with ROAS below 2.0x and reallocate budget to top performer
A
Budget reallocation initiated
Pausing 2 campaigns · shifting $13,460 to Spring Collection Launch
Destinations
Send Optimizely data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Optimizely as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Optimizely today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.