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Pull news articles, sentiment data, and media mentions from GNews API automatically. Feed brand monitoring data into Power BI for real-time reputation dashboards.
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Improvado connects to the GNews API to extract article data, headlines, publication dates, and source information based on your keywords and filters. The platform automatically monitors news mentions of your brand, competitors, or industry topics. Data refreshes on your schedule to capture breaking news and trending stories. Your GNews data integrates directly with data warehouses and BI tools for immediate analysis.
Improvado's MCDM standardizes GNews data with social media mentions, PR metrics, and advertising performance data. Article sentiment, publication reach, and mention frequency align across news sources and social platforms. Track brand perception changes over time and correlate news coverage with marketing campaign performance. Build unified dashboards that show the complete picture of your brand's media presence.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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