Data sources
/
Google BigQuery

Load Marketing Data to BigQuery - Improvado Integration

Connect 500+ marketing platforms to Google BigQuery with Improvado's automated data pipeline. Transform scattered marketing data into unified, analytics-ready datasets in your BigQuery warehouse.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automated Marketing Data Pipeline to BigQuery

Improvado automatically extracts marketing data from 500+ platforms and loads it into your Google BigQuery warehouse. Our no-code pipeline handles schema management, data transformation, and incremental loads without any technical setup. Get normalized, analytics-ready marketing data flowing into BigQuery tables within hours, not months.

Google BigQuery Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified Marketing Data in BigQuery

Transform siloed marketing data into a unified BigQuery dataset using Improvado's Marketing Common Data Model (MCDM). Our standardized schema normalizes metrics and dimensions across all platforms, enabling seamless cross-channel analytics. Build ML models, create custom dashboards, and run advanced analytics on consistently structured marketing data in BigQuery.

Your sources
Google BigQuery + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Google BigQuery integration

Cross-channel
Set up cross-channel marketing analytics dashboard in BigQuery for unified performance insights
2 weeks → 2 hrs
Budget optimization
Build attribution models and ML algorithms on unified marketing data in BigQuery
3 months → 1 week
Executive reporting
Create automated executive reports pulling data directly from BigQuery datasets
1 month → 4 hrs
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What marketing data can I load into BigQuery?
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Improvado loads data from 500+ marketing platforms including Google Ads, Facebook, LinkedIn, Salesforce, HubSpot, and more into BigQuery. We support advertising, CRM, email marketing, social media, and analytics platforms with pre-built connectors.
How does Improvado load data to BigQuery?
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Improvado uses an automated ETL pipeline that extracts data from your marketing sources, transforms it using our MCDM schema, and loads it into BigQuery tables. The process includes incremental data loading, automatic schema management, and data validation.
Can I combine multiple data sources in BigQuery?
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Yes, Improvado's Marketing Common Data Model normalizes data from all sources into consistent BigQuery schemas. This enables seamless cross-channel analysis, unified reporting, and comprehensive attribution modeling across all your marketing platforms.
What BigQuery datasets does Improvado create?
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Improvado creates organized BigQuery datasets with standardized table structures for each marketing platform. Tables follow consistent naming conventions and include normalized metrics, dimensions, and metadata for easy querying and analysis.
How often is BigQuery data refreshed?
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Improvado syncs marketing data to BigQuery as frequently as every 15 minutes, depending on your plan and data source capabilities. We also support historical data backfills to populate your BigQuery warehouse with complete datasets.
Is my BigQuery data secure?
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Yes, Improvado maintains SOC 2 Type II, HIPAA, GDPR, and CCPA compliance for all data transfers to BigQuery. We use encrypted connections, secure authentication, and follow data governance best practices to protect your marketing data.