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Automated File Connection

Pathway Data Integration | Customer Data Platform Analytics

Connect Pathway through scheduled exports. Your AI agent queries unified customer profiles, campaign performance, and attribution data — then correlates with cross-channel insights from 1,400+ data sources.

  • 1,400+ data sources
  • Any warehouse or BI tool
SOC 2 Type II, examined by BARR Advisory HIPAA: we sign Business Associate Agreements
improvado.io/agent · Pathway
A
Improvado Agent
Connected to Pathway
Which campaigns drove the highest lead scores in Pathway last month?
Email Campaign A: 847 leads, avg score 78
Paid Social B: 612 leads, avg score 82
Webinar Series C: 423 leads, avg score 91

Trusted by data-driven teams

1,400+
Data sources
200+
Pathway Fields
99.9%
SLA Uptime
0
Pipelines to maintain
SOC 2
Type II
Key Takeaways

What your AI agent extracts from Pathway

Improvado pulls customer profiles, campaign performance metrics, engagement data, CRM records, and analytics data from Pathway. Your agent accesses lead scoring data, customer journey touchpoints, attribution metrics, and ROI calculations across all integrated marketing platforms. All data is normalized into Improvado's Common Data Model for instant cross-platform analysis.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Pathway exports
Refreshed on your schedule Each new export loads automatically. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,400+ data sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query and monitor Pathway through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
Automated file delivery Exports arrive by email, SFTP or S3 on your schedule. Columns are mapped automatically.
Zero ongoing maintenance No connector to build or maintain. Your team focuses on analysis.
Integration Details

Complete Customer Intelligence Coverage

Improvado pulls customer profiles, lead scoring data, campaign performance metrics, engagement touchpoints, attribution models, and ROI calculations from Pathway. We capture CRM records, customer journey events, conversion paths, and analytics data across all integrated marketing platforms for comprehensive customer intelligence.

Pathway exports · email, SFTP or S3 · on your schedule
Schema Overview

Data objects and fields Improvado extracts from Pathway

Object Fields
CustomerProfile
customer_id engagement_score lead_score journey_stage last_interaction_date profile_attributes
CampaignPerformance
campaign_id campaign_name impressions clicks conversions roi attribution_value
LeadScoring
lead_id score_value scoring_factors last_updated segment qualification_status
EngagementData
interaction_id customer_id touchpoint_type engagement_date channel interaction_value
How it works

From scheduled exports to answers in three steps

01

Connect

Connect: Schedule Pathway report exports to Improvado by email, SFTP or S3, with automatic data backfill.
02

Ask

Query: Ask your agent about customer segments, campaign ROI, or lead scoring trends — it surfaces unified profiles and attribution data instantly.
03

Report

Report: Your agent tracks lead scores, flags stale customer attributes, and sends campaign insights to Slack or email with full audit logging.
Use Cases

What teams ask their AI agent about Pathway

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Which customer segments have the highest engagement scores this quarter?

Your AI agent analyzes Pathway data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min
A
Improvado Agent Cross-channel

Compare Pathway lead scoring performance against Salesforce conversion rates by campaign

Your AI agent analyzes Pathway data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Flag customer profile attributes in Pathway that lag the latest engagement data

Your AI agent analyzes Pathway data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min
AI Agent Access

Your agent doesn't just read Pathway — it watches it.

Claude, ChatGPT, and Cursor can query customer attributes, track lead scores, and compare campaign data from your Pathway exports. Your agent harmonizes data across CRM, analytics, and marketing automation platforms, then sends unified reports and alerts to Slack or email with recommendations to optimize targeting and personalization. Every report and alert is logged with full audit trails for compliance and governance.

Explore MCP →

Read

Read: Customer profiles, engagement history, campaign performance metrics, lead scores, attribution data, CRM records, and customer journey touchpoints across all integrated platforms.

Report

Report: Summarize customer attributes, compare lead scoring weights, profile enriched segments, and send cross-platform reports to Slack or email with recommendations to optimize targeting.

Monitor

Monitor: Track campaign performance trends, engagement score changes, attribution shifts, export delivery status, and workflow execution across your entire marketing operations stack.
Improvado Agent · Pathway
You
Show me customer segments with the highest engagement scores this quarter
A
Top Engagement Segments
Segment Engagement Score Conversion Rate
Enterprise — Tech Buyers 87/100 24.3%
Mid-Market — Finance 82/100 19.7%
SMB — E-commerce 78/100 16.8%
Enterprise — Healthcare 74/100 14.2%
Mid-Market — Retail 71/100 12.5%
5 segments · 78.4 avg score · 17.5% avg conversion
You
Send a weekly engagement digest for these segments to #marketing-ops
A
Weekly digest scheduled
Mondays 9:00 · #marketing-ops
Works with
ClaudeChatGPTCursorGeminiAny MCP Client
Destinations

Send Pathway data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →
SOC 2 Type II
Certified Security
HIPAA
Health Data Privacy
GDPR
EU Data Protection
CCPA
CA Privacy Standard
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, reports, and monitors — with Pathway as one of 1,400+ data sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total data sources 1,400+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Report, Monitor ✗ ✗ ✗
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✓ ✗ SOC 2 only ✓ SOC 2 ✓
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Pathway?
Improvado connects to Pathway through scheduled report exports that reach Improvado automatically by email, SFTP or S3. The exports carry customer profiles, campaign metrics, and CRM records. Historical data backfill is available for up to 24 months depending on your Pathway plan and data retention policies.
What Pathway data does Improvado pull?
Improvado extracts customer profiles with engagement history, campaign performance metrics including ROI and attribution data, lead scoring values, customer journey touchpoints, and integrated CRM records from platforms like Salesforce and HubSpot. The connector captures analytics data from Google Analytics and other connected marketing platforms. Data refreshes automatically based on your export schedule to maintain current insights.
How often does Pathway data refresh?
Pathway data refreshes on your export schedule, each time a scheduled export reaches Improvado by email, SFTP or S3. Set the schedule based on your business needs, so your AI agent works with the latest exported customer and campaign data.
Can the AI agent write data back to Pathway?
No. Pathway data reaches Improvado as scheduled exports, so the agent does not change anything in Pathway. It can flag stale customer attributes, track lead scores and campaign performance, and recommend changes for your team to make in Pathway. All reports and alerts are logged in full, capturing what was sent, when, and which agent sent it. Role-based access controls ensure governance over data access.
Is Pathway data secure with Improvado?
Improvado is SOC 2 Type II certified and compliant with GDPR, CCPA, and HIPAA standards. Improvado needs no Pathway credentials, because data arrives as scheduled exports. Data in transit is encrypted using TLS 1.3, and data at rest uses AES-256 encryption. Access logs and audit trails track every data request for complete visibility.
How does Pathway connect with other platforms in Improvado?
Pathway data is automatically mapped to Improvado's Common Data Model, enabling seamless joins with 1,400+ data sources. Your AI agent can correlate Pathway customer profiles with Google Ads spend, Salesforce pipeline data, and HubSpot engagement metrics in a single query. Unified customer IDs and standardized field names eliminate data silos and enable true cross-channel attribution analysis.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff Lee
Head of Social, Media Buy, Influencer & Marketing Data, ASUS
Read story
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc Cerniglio
Insights & Automation Manager, Chacka Marketing
Read story

Put an AI agent on your Pathway today

Set it up once. Your agent starts reading and monitoring as soon as the first export lands.

Get your agent View all 1,400+ data sources