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Pull sponsored product performance, retail campaign metrics, and attribution data from Criteo. Connect seamlessly to Snowflake or Power BI dashboards.
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Improvado connects to Criteo Retail Media's API to extract campaign performance, product advertising metrics, and attribution data automatically. The integration captures sponsored product performance, display ad metrics, and conversion tracking across retail channels. Data updates every 2 hours to provide current campaign insights. Authentication setup completes in 5 minutes using your Criteo Retail Media credentials.
Improvado normalizes Criteo Retail Media data using the Marketing Common Data Model (MCDM) for consistent cross-platform analysis. Campaign metrics, product performance, and attribution data align with other retail media platforms and advertising channels. This standardization enables comprehensive retail advertising analysis without manual data mapping. Teams can compare performance across Amazon DSP, Walmart Connect, and other retail media networks.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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