Criteo Retail Media Integration: Commerce Ad Analytics
Connect Criteo Retail Media and let AI agents query sponsored product performance, attribution data, and conversion metrics alongside 1,000+ other marketing sources.
Key Takeaways Connect Criteo Retail Media integration easily
Improvado connects to Criteo Retail Media's API to extract campaign performance, product advertising metrics, and attribution data automatically. The integration captures sponsored product performance, display ad metrics, and conversion tracking across retail channels. Data updates every 2 hours to provide current campaign insights. Authentication setup completes in 5 minutes using your Criteo Retail Media credentials.
Unified retail media data across channels
Improvado normalizes Criteo Retail Media data using the Marketing Common Data Model (MCDM) for consistent cross-platform analysis. Campaign metrics, product performance, and attribution data align with other retail media platforms and advertising channels. This standardization enables comprehensive retail advertising analysis without manual data mapping. Teams can compare performance across Amazon DSP, Walmart Connect, and other retail media networks.
Data objects and fields Improvado extracts from Criteo Retail Media
| Object | Fields |
|---|---|
| Campaign | campaignId campaignName spend impressions clicks conversions ROAS status budget startDate endDate |
| Ad Set | adSetId adSetName spend impressions clicks CTR CPC conversions status |
| Product Ad | productId productName impressions clicks spend sales ROAS CTR |
| Retailer | retailerId retailerName totalSpend totalSales totalImpressions totalClicks |
| Keyword | keywordId keyword matchType impressions clicks CPC conversions spend |
From connection to autonomous action in three steps
Connect
Connect your Criteo Retail Media account using OAuth authentication. Grant read and write permissions for campaign management, budget allocation, and performance data access.
Ask
Ask questions like 'Which product categories have the highest ROAS this month?' or 'Show me sponsored product campaigns with declining click-through rates in the last 14 days.'
Act
The agent adjusts campaign budgets, pauses underperforming ad groups, updates bid strategies, and reallocates spend across product categories based on performance thresholds you define.
What teams ask their AI agent about Criteo Retail Media
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Criteo Retail Media performance with Amazon DSP and Google Ads in unified dashboard
Your AI agent analyzes Criteo Retail Media data and delivers actionable insights — automatically, in seconds.
Optimize product advertising spend across retail channels based on attribution data
Your AI agent analyzes Criteo Retail Media data and delivers actionable insights — automatically, in seconds.
Generate executive reports on retail media ROI and product performance trends
Your AI agent analyzes Criteo Retail Media data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Criteo — it optimizes retail media spend
Read
Pulls campaign performance metrics including spend, revenue, ROAS, impressions, clicks, conversion rates, product-level attribution data, and audience segment performance across your retail media campaigns.
Write
Adjusts daily and lifetime budgets, modifies bid amounts, pauses or activates campaigns and ad groups, updates product targeting parameters, and reallocates budget between sponsored products and display placements.
Monitor
Tracks ROAS thresholds, budget pacing against targets, conversion rate changes, cost-per-acquisition trends, and inventory availability for promoted products to trigger automatic optimizations.
AI agents query campaign performance, product advertising metrics, and attribution data across retail channels. They compare Criteo results with Amazon DSP and Google Ads to identify top-performing products. Agents automatically flag conversion anomalies and calculate retail media ROI without manual reports.
| Campaign | Spend | ROAS |
|---|---|---|
| Summer Electronics Push | $18,240 | 6.2x |
| Home Appliance Sale | $24,100 | 5.4x |
| Kitchen Essentials Q2 | $15,890 | 4.9x |
| Outdoor Living Promo | $21,450 | 4.3x |
| Smart Home Devices | $12,670 | 3.8x |
Send Criteo Retail Media data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Criteo Retail Media as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Criteo Retail Media metrics does Improvado extract?
How frequently does Criteo Retail Media data update?
Can I combine Criteo data with other retail media platforms?
Which data warehouses support Criteo Retail Media integration?
Does the integration include product-level performance data?
How does Improvado handle Criteo attribution data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Criteo Retail Media today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.