Your AI agent reads, acts on, and monitors Inspectlet.
Get session recordings, heatmaps, and user behavior data from Inspectlet. Merge qualitative user insights with campaign performance to optimize conversion funnels.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Inspectlet
Which Inspectlet campaigns had the worst ROAS last week?
I found 3 campaigns with ROAS below 2.0x. Your "Retargeting_EU" campaign spent $8,340 but only generated $11,290 in revenue (1.35x ROAS). "Brand_Mobile_US" is at 1.67x and "Display_Prospecting" at 1.89x.
Pause Retargeting_EU and reallocate that budget to our top performer
Done. I've paused Retargeting_EU and increased the daily budget for "Search_Brand_Desktop" from $420 to $695. This campaign has maintained 6.2x ROAS over the past 30 days. Change logged and active.
Trusted by data-driven teams
1,000+
Integrations
200+
Inspectlet Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Inspectlet
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Inspectlet API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Inspectlet through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Comprehensive User Behavior Data
Improvado pulls detailed metrics from Inspectlet including session recordings, heatmap data, form analytics, and conversion funnel insights. We capture user interactions, scroll depth, click patterns, rage clicks, and drop-off points across pages and user segments.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate your Inspectlet account in seconds. The agent automatically normalizes campaign data, spend, ROAS, impressions, clicks, and conversions across 1000+ sources for unified analysis and action.
2
Ask
Ask about Inspectlet performance in plain English: surface campaigns by ROAS, analyze spend trends, identify conversion drops, compare click-through rates, or audit impression delivery across channels.
3
Act
The agent pauses underperforming campaigns, adjusts daily budgets, reallocates spend to high-ROAS campaigns, and updates bid strategies in Inspectlet. Every write action is logged, versioned, and governed with full audit trails.
AI Agent Access
Your agent doesn't just read Inspectlet — it acts on it
Read
Pull campaign performance data including spend, ROAS, impressions, clicks, conversions, CTR, CPC, and conversion rates. Access historical trends, compare periods, and analyze creative performance across all active campaigns.
Write
Pause or activate campaigns, adjust daily budgets, reallocate spend between campaigns, update bid strategies, and modify campaign settings. All changes sync in real-time with your Inspectlet account.
Monitor
Set alerts for ROAS drops below thresholds, spend anomalies, conversion rate declines, impression delivery issues, and budget pacing problems. Get notified when campaigns underperform or exceed targets automatically.
Query, write, and monitor Inspectlet through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Inspectlet
You
Show campaigns with ROAS under 2.5x and spend over $5k this month
A
Underperforming Campaigns
| Campaign | Spend | ROAS |
|---|---|---|
| Retargeting_EU | $8,340 | 1.35x |
| Brand_Mobile_US | $6,720 | 1.67x |
| Display_Prospecting | $11,450 | 1.89x |
| Video_Awareness_CA | $5,280 | 2.12x |
| Social_Retarget_UK | $7,190 | 2.34x |
5 campaigns · $28,450 spend · avg 1.74x ROAS
You
Pause campaigns with ROAS below 2.0x and reallocate to top performer
A
Campaign optimization scheduled
Pausing 3 campaigns · shifting $15,060 budget
Destinations
Send Inspectlet data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Inspectlet as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Inspectlet today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.