Singular Data Integration for Mobile Attribution

Connect Singular in 5 minutes. Let your AI agent query ROAS, CPM, ad spend, and conversion data across campaigns and ad groups—then enrich it with cross-channel context from 1,000+ marketing and analytics sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Singular

Show me our top 5 mobile campaigns by ROAS in the last 30 days.

Your top campaigns drove $487K revenue on $89K spend. Campaign 'iOS_US_Finance' leads at 7.2x ROAS, followed by 'Android_LATAM_Shopping' at 6.8x. Overall blended ROAS across these five is 5.5x.

Pause any campaign below 3x ROAS and reallocate budget to the top two performers.

Paused 2 underperforming campaigns. Shifted $12K daily budget to 'iOS_US_Finance' and 'Android_LATAM_Shopping'. Expected lift: +18% revenue based on historical performance.

Trusted by data-driven teams

1,000+

Integrations

200+

Singular Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Singular attribution data

Improvado extracts mobile attribution data, campaign performance metrics, and user acquisition analytics from Singular APIs automatically. Access install attribution, revenue tracking, cohort analysis, and LTV data without manual exports. Data syncs every 4 hours to ensure your mobile marketing dashboards reflect the latest attribution and performance insights.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Singular API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Singular through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified mobile marketing analytics

Improvado's MCDM standardizes Singular attribution data with AppsFlyer, Adjust, Branch, and other mobile measurement platforms. Install costs, LTV metrics, and attribution windows use consistent formatting across all sources. This normalization enables comprehensive mobile marketing analysis without manual data mapping or transformation workflows.

Singular Reporting API v2.0 · API key auth · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Singular

Object	Fields
Install	app source campaign adgroup creative os install_date installs
Event	app source campaign event_name custom_user_id revenue event_time is_organic
Cohort	cohort_date cohort_period retention arpu paying_users ltv
Cost	source campaign adgroup creative adn_cost adn_impressions adn_clicks ecpi roi
Creative	creative_name creative_hash creative_url network campaign installs cost

How it works

From connection to autonomous action in three steps

Connect

Connect your Singular account via API key. Improvado syncs attribution data, campaign performance, creative-level metrics, cohort analysis, and fraud prevention signals across all connected ad networks and publishers.

Ask

Ask questions like 'Which creatives have the highest Day-7 retention?' or 'Show me cost per install by country for our last product launch' — the agent queries your unified Singular data and surfaces insights instantly.

Act

The agent pauses underperforming campaigns, adjusts attribution windows, creates custom cohort segments, flags fraud patterns, and reallocates spend across networks based on your LTV and retention thresholds.

Use Cases

What teams ask their AI agent about Singular

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Singular attribution data with AppsFlyer and Adjust in unified dashboards

Your AI agent analyzes Singular data and delivers actionable insights — automatically, in seconds.

7 hrs → 20 min

Improvado Agent Cross-channel

Optimize mobile ad spend using real-time Singular ROI and LTV analytics

Your AI agent analyzes Singular data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Reporting

Generate executive reports on mobile user acquisition costs and revenue attribution

Your AI agent analyzes Singular data and delivers actionable insights — automatically, in seconds.

6 hrs → 10 min

AI Agent Access

Your agent doesn't just read Singular—it optimizes and alerts.

Read

The agent reads campaign performance, creative-level metrics, install and event data, attribution breakdowns by source and network, cohort retention curves, LTV projections, fraud scores, SKAdNetwork postbacks, and cost aggregation across all integrated ad platforms.

Write

The agent pauses or activates campaigns, adjusts bid strategies, creates and updates cohort definitions, sets attribution window rules, flags suspicious traffic sources, and triggers budget reallocation workflows based on ROAS or LTV targets you define.

Monitor

The agent monitors real-time install volume anomalies, ROAS threshold breaches, retention drop-offs by cohort, fraud score spikes, attribution discrepancies between networks, and creative fatigue indicators — alerting you or taking corrective action automatically.

Query campaign performance, update budgets and bids, and monitor spend anomalies through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed for full visibility.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Singular

You

Show me top mobile campaigns by ROAS in the last 30 days

Top Campaigns

Campaign	Spend	ROAS
iOS_US_Finance	$23,400	7.2x
Android_LATAM_Shopping	$18,900	6.8x
iOS_EU_Travel	$21,100	5.9x
Android_US_Fitness	$14,800	4.7x
iOS_APAC_Gaming	$10,800	4.1x

5 campaigns · $89K spend · avg 5.5x ROAS

You

Pause campaigns below 3x ROAS and shift budget to top two

Budget reallocation confirmed

2 campaigns paused · $12K/day redistributed

Destinations

Send Singular data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Singular as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Singular metrics can Improvado extract?

Improvado extracts install attribution, revenue tracking, cohort analysis, LTV metrics, and campaign performance data from Singular. This includes cost per install, return on ad spend, user retention rates, and attribution breakdowns by traffic source.

Can I access Singular cohort and LTV data?

Yes, Improvado extracts cohort performance metrics, lifetime value calculations, and retention analytics from Singular. You can analyze user behavior patterns and revenue attribution across different time periods and user segments.

How does Singular data integrate with other attribution platforms?

Improvado normalizes Singular data with AppsFlyer, Adjust, Branch, and other mobile measurement platforms using consistent field names. Attribution metrics, install costs, and LTV calculations align across all platforms for unified mobile marketing analysis.

What attribution windows are available from Singular?

Improvado extracts attribution data across multiple time windows from Singular, typically including 1-day, 7-day, and 30-day attribution periods. You can analyze both click and view-through attribution for comprehensive campaign performance assessment.

Can I track Singular campaign performance by traffic source?

Yes, Improvado extracts campaign performance broken down by traffic source, including Facebook, Google, TikTok, and other advertising networks. This enables granular analysis of user acquisition costs and performance across all mobile marketing channels.

How far back can I import Singular historical data?

Historical data availability depends on your Singular account plan and data retention settings. Improvado typically accesses 12+ months of attribution and campaign performance data for comprehensive historical analysis and trend identification.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Singular today

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