DoubleVerify Integration: Verify Ad Quality Data
Pull brand safety scores, viewability metrics, and fraud detection data from DoubleVerify. Connect verified ad performance data directly to PowerBI or your analytics stack.
Top performer: Brand campaigns at 8.1x ROAS.
Connect DoubleVerify through automated integration
Improvado connects to DoubleVerify's reporting API to extract brand safety scores, viewability metrics, and fraud detection data. The integration pulls campaign-level and creative-level performance data including invalid traffic rates and contextual targeting results. Data updates automatically based on your reporting schedule—daily, weekly, or custom intervals. Eliminate manual report downloads and spreadsheet management.
From connection to autonomous action in three steps
Connect
Authenticate DoubleVerify via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries DoubleVerify performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified media quality data across platforms
Improvado normalizes DoubleVerify data using the Marketing Common Data Model (MCDM), aligning brand safety metrics with campaign performance from DSPs and ad networks. Campaign IDs, creative identifiers, and placement data sync with your media buying platforms. This standardization enables analysis of how media quality impacts campaign performance across all channels. Compare viewability rates and brand safety scores alongside conversion metrics in unified reports.
What teams ask their AI agent about DoubleVerify
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze brand safety scores alongside campaign performance across all media channels
Your AI agent analyzes DoubleVerify data and delivers actionable insights — automatically, in seconds.
Optimize media spend by excluding low-viewability placements and unsafe inventory
Your AI agent analyzes DoubleVerify data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing media quality impact on brand KPIs
Your AI agent analyzes DoubleVerify data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read DoubleVerify — it acts on it
Read
Pull metrics, dimensions, and trends from DoubleVerify — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor DoubleVerify through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send DoubleVerify data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with DoubleVerify as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your DoubleVerify today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.