DoubleVerify Integration: Verify Ad Quality Data
Connect DoubleVerify and let AI agents query brand safety scores, viewability metrics, and fraud detection data alongside campaign performance from 1,000+ sources.
Key Takeaways Connect DoubleVerify through automated integration
Improvado connects to DoubleVerify's reporting API to extract brand safety scores, viewability metrics, and fraud detection data. The integration pulls campaign-level and creative-level performance data including invalid traffic rates and contextual targeting results. Data updates automatically based on your reporting schedule—daily, weekly, or custom intervals. Eliminate manual report downloads and spreadsheet management.
Unified media quality data across platforms
Improvado normalizes DoubleVerify data using the Marketing Common Data Model (MCDM), aligning brand safety metrics with campaign performance from DSPs and ad networks. Campaign IDs, creative identifiers, and placement data sync with your media buying platforms. This standardization enables analysis of how media quality impacts campaign performance across all channels. Compare viewability rates and brand safety scores alongside conversion metrics in unified reports.
Data objects and fields Improvado extracts from Double Verify
| Object | Fields |
|---|---|
| Campaign | impressions measured_impressions viewable_impressions fraud_impressions brand_safety_score |
| Creative | viewability_rate fraud_rate brand_safety_violations measured_rate impressions |
| Placement | viewable_impressions invalid_traffic_rate brand_risk_score impressions measured_impressions |
| Advertiser | total_impressions overall_viewability overall_fraud_rate brand_safety_incidents measured_rate |
From connection to autonomous action in three steps
Connect
Connect your DoubleVerify account via API key authentication. The agent accesses campaign-level verification data, brand safety scores, viewability metrics, and fraud detection across display, video, and programmatic inventory.
Ask
Ask questions like 'Which publishers have declining viewability?' or 'Show me invalid traffic trends by device type' or 'What percentage of our CTV spend meets brand safety standards?'
Act
The agent blocks high-risk domains, adjusts bid modifiers based on verification scores, pauses placements exceeding fraud thresholds, and reallocates budget to inventory meeting your brand safety and viewability requirements.
What teams ask their AI agent about Double Verify
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze brand safety scores alongside campaign performance across all media channels
Your AI agent analyzes Double Verify data and delivers actionable insights — automatically, in seconds.
Optimize media spend by excluding low-viewability placements and unsafe inventory
Your AI agent analyzes Double Verify data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing media quality impact on brand KPIs
Your AI agent analyzes Double Verify data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read DoubleVerify — it flags unsafe inventory
Read
The agent reads viewability rates, invalid traffic percentages, brand safety violations, fraud scores, placement-level verification data, impression delivery metrics, and quality scores across all authenticated campaigns and media types.
Write
The agent blocks domains and placements, adjusts campaign targeting based on verification thresholds, pauses inventory failing brand safety standards, and redistributes budget to verified publishers meeting your quality criteria.
Monitor
The agent monitors viewability trends, fraud rate changes, brand safety violation spikes, inventory quality degradation, and threshold breaches across campaigns, triggering alerts and automatic optimizations when verification metrics fall outside acceptable ranges.
AI agents query brand safety scores, viewability rates, and invalid traffic metrics directly from DoubleVerify. They answer questions like "Which placements have high fraud rates but still get budget?" by correlating quality metrics with campaign spend across Google, Meta, and programmatic channels. Automate media quality alerts when viewability drops below thresholds or unsafe inventory increases.
| Campaign | Impressions | Violation Rate |
|---|---|---|
| Summer_Fashion_YouTube | 12.4M | 0.3% |
| Fall_Collection_Display | 8.9M | 1.2% |
| Holiday_Video_Programmatic | 15.1M | 2.8% |
| NewYear_Connected_TV | 6.7M | 0.1% |
| Clearance_Mobile_Video | 9.3M | 4.1% |
Send Double Verify data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Double Verify as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What DoubleVerify metrics does Improvado extract?
Can I combine DoubleVerify data with DSP performance metrics?
How current is DoubleVerify data in my warehouse?
Does the integration include custom brand safety categories?
What data warehouses support DoubleVerify integration?
How does Improvado handle DoubleVerify API authentication?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Double Verify today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.