Basis DSP Data Integration | Programmatic Advertising
Connect Basis DSP in 5 minutes. Your AI agent queries omnichannel programmatic campaigns—display, video, CTV, audio—across 40+ data providers, then correlates with cross-channel insights from 1,000+ sources.
Key Takeaways What your AI agent extracts from Basis DSP
Improvado pulls campaigns, ads, audience segments, device, OS, geo (country, city, region), creatives, and bid performance from the Basis Platform API. Your agent surfaces impressions, clicks, CTR, CPC, CPA, total spend, conversions, creative performance, and granular targeting data including set-top box TV viewing habits, geo-fencing points, and behavioral intent from 40+ providers. Historical data spans 90–180 days depending on object type.
Full Programmatic Campaign Data
Improvado pulls campaigns, ads, audience segments, device, OS, geo (country, city, region), creatives, and bid performance from Basis DSP. We capture impressions, clicks, CTR, CPC, CPA, total spend, conversions, and granular targeting data including set-top box TV viewing habits, geo-fencing points, and behavioral intent from 40+ data providers.
Data objects and fields Improvado extracts from Basis DSP
| Object | Fields |
|---|---|
| Campaigns | campaign_id campaign_name status total_spend impressions clicks conversions |
| Ads | ad_id ad_name creative_id device os ctr cpc cpa |
| Audience | segment_id segment_name provider interest intent viewing_habits |
| Geo | country city region geo_fence_type latitude longitude |
| Creatives | creative_id creative_name format size click_url |
From connection to autonomous action in three steps
Connect
Connect: Authorize via OAuth 2.0 with Client ID, Client Secret, and Advertiser ID in under 10 minutes. Improvado backfills 90–180 days of campaign, ad, audience, and geo data.
Ask
Query: Ask Which CTV campaigns have the lowest CPA this month? and your agent surfaces campaign names, spend, conversions, audience segments, and set-top box viewing data in seconds.
Act
Act: Your agent pauses underperforming campaigns, adjusts bids by device or geo, updates audience targeting with new behavioral segments, and syncs creative rotations—all logged in the audit trail.
What teams ask their AI agent about Basis DSP
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Which Basis DSP campaigns had the highest CPA last week, and what audience segments drove those conversions?
Your AI agent analyzes Basis DSP data and delivers actionable insights — automatically, in seconds.
Compare Basis DSP CTV spend and impressions to Google Ads video campaigns over the last 30 days—where should I reallocate budget?
Your AI agent analyzes Basis DSP data and delivers actionable insights — automatically, in seconds.
Pause all Basis DSP campaigns with CTR below 0.5% and update geo-fencing to exclude the bottom 3 cities by conversion rate.
Your AI agent analyzes Basis DSP data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Basis DSP — it optimizes it.
Read
Read: Campaigns, ads, audience segments, device, OS, country, city, region, creatives, impressions, clicks, CTR, CPC, CPA, spend, conversions, set-top box TV data, geo-fencing coordinates, and behavioral intent from 40+ providers.
Write
Write: Pause or activate campaigns, adjust bids, update audience targeting, modify geo-fencing parameters, sync creative rotations, and trigger manual data syncs.
Monitor
Monitor: Track campaign performance anomalies, budget pacing alerts, conversion rate drops, CTR trends by device and geo, and creative fatigue across omnichannel inventory.
Claude, ChatGPT, and Cursor can pause underperforming campaigns, adjust bids, update audience segments, and sync creative rotations directly via the Basis Platform API. Every write action is logged with timestamp, user, and change delta in Improvado's audit trail for compliance and rollback.
| Campaign | Spend | CPA |
|---|---|---|
| CTV — Sports Enthusiasts | $12,340 | $47.20 |
| Display — In-Market Auto | $8,920 | $52.80 |
| Audio — Podcast Listeners | $6,450 | $58.30 |
| Video — Luxury Shoppers | $15,780 | $64.90 |
| Display — Lookalike 1% | $9,210 | $71.40 |
Send Basis DSP data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Basis DSP as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Basis DSP?
What Basis DSP data does Improvado pull?
How often does Basis DSP data refresh?
Can the AI agent write data back to Basis DSP?
Is Basis DSP data secure with Improvado?
How does Basis DSP connect with other platforms in Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Basis DSP today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.