Connect Nexxen Data — Real-Time Ad Intelligence
Connect Nexxen and let AI agents query programmatic performance, audience targeting, and creative analytics across your DSP portfolio.
Connect Nexxen to your data warehouse
Improvado connects to Nexxen's API to extract your programmatic advertising data automatically. The platform pulls campaign performance, audience targeting metrics, creative analytics, and spend data from your Nexxen account. Scheduled data refreshes ensure your warehouse stays current with the latest campaign results. Built-in error handling manages API rate limits and connection issues without manual intervention.
Unified programmatic data analysis
Nexxen data gets processed through Improvado's Marketing Common Data Model for consistency with other advertising platforms. Campaign structures, audience segments, and performance metrics align with data from Trade Desk, Google DV360, Amazon DSP, and 500+ other sources. This standardization enables comprehensive programmatic analysis across your entire media stack. Compare Nexxen performance against other DSPs without complex data transformation.
Data objects and fields Improvado extracts from Nexxen (formerly Amobee)
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA ROAS status |
| Line Item | budget impressions clicks CTR viewable_impressions bid_price |
| Creative | format impressions clicks CTR video_completion_rate spend |
| Audience | impressions reach clicks conversions CPM segment_name |
| Placement | impressions spend clicks site_name device_type |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about Nexxen (formerly Amobee)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Nexxen programmatic performance with Trade Desk and DV360 in unified dashboards
Your AI agent analyzes Nexxen (formerly Amobee) data and delivers actionable insights — automatically, in seconds.
Optimize programmatic budget allocation across Nexxen and other DSPs using performance data
Your AI agent analyzes Nexxen (formerly Amobee) data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing Nexxen's impact on overall programmatic advertising ROI
Your AI agent analyzes Nexxen (formerly Amobee) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Nexxen — it compares DSP efficiency in seconds
Read
Write
Monitor
AI agents query Nexxen campaign data, audience metrics, and spend information alongside Trade Desk and DV360. They calculate programmatic ROI across platforms and suggest budget shifts based on performance patterns. Agents answer questions like 'Which DSP delivered the lowest CPA last quarter?' instantly.
| Campaign | Monthly Spend | CTR Change |
|---|---|---|
| Q1_Fitness_Equipment_Video | $18,200 | +0.14% |
| Spring_Apparel_Display_Retarget | $12,900 | -0.08% |
| Nutrition_CTV_Awareness | $9,400 | +0.22% |
| Accessories_Native_Prospecting | $7,100 | +0.06% |
| Footwear_Mobile_Display | $6,800 | -0.11% |
Send Nexxen (formerly Amobee) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Nexxen (formerly Amobee) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Nexxen data does Improvado extract?
How often can Nexxen data be refreshed?
Does Nexxen integration require special API access?
Can I combine Nexxen data with other programmatic platforms?
What destinations work with Nexxen data?
How long does Nexxen integration setup take?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Nexxen (formerly Amobee) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.