Data sources
/
Nexxen (formerly Amobee)

Connect Nexxen Data — Real-Time Ad Intelligence

Automated extraction of DSP campaign metrics, bid performance, and audience insights from Nexxen. Flow clean data into Power BI or Snowflake for strategic decisions.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Nexxen to your data warehouse

Improvado connects to Nexxen's API to extract your programmatic advertising data automatically. The platform pulls campaign performance, audience targeting metrics, creative analytics, and spend data from your Nexxen account. Scheduled data refreshes ensure your warehouse stays current with the latest campaign results. Built-in error handling manages API rate limits and connection issues without manual intervention.

Nexxen (formerly Amobee) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Nexxen (formerly Amobee) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified programmatic data analysis

Nexxen data gets processed through Improvado's Marketing Common Data Model for consistency with other advertising platforms. Campaign structures, audience segments, and performance metrics align with data from Trade Desk, Google DV360, Amazon DSP, and 500+ other sources. This standardization enables comprehensive programmatic analysis across your entire media stack. Compare Nexxen performance against other DSPs without complex data transformation.

Use Cases

What users ask their Nexxen (formerly Amobee) integration

Cross-channel
Compare Nexxen programmatic performance with Trade Desk and DV360 in unified dashboards
7 hrs → 25 min
Budget optimization
Optimize programmatic budget allocation across Nexxen and other DSPs using performance data
Manual → auto
Executive reporting
Generate executive reports showing Nexxen's impact on overall programmatic advertising ROI
4 hrs → 18 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Nexxen data does Improvado extract?
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Improvado extracts campaign performance metrics, audience targeting data, creative analytics, programmatic spend, and conversion tracking from Nexxen. The platform also pulls impression data, viewability metrics, and attribution information when available.
How often can Nexxen data be refreshed?
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Data refresh intervals can be set from hourly to daily based on your reporting needs. Most clients opt for daily refreshes to balance data freshness with API performance considerations.
Does Nexxen integration require special API access?
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Yes, you'll need Nexxen API credentials and appropriate account permissions. Improvado's team provides guidance on obtaining and configuring the necessary access for data extraction.
Can I combine Nexxen data with other programmatic platforms?
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Absolutely. Improvado normalizes Nexxen data alongside other DSPs and programmatic platforms using unified schemas. This enables cross-platform programmatic analysis in your preferred BI tools.
What destinations work with Nexxen data?
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Nexxen data can be loaded into BigQuery, Snowflake, Redshift, Azure SQL, and other data warehouses. Direct integrations with Tableau, Power BI, and Looker are also supported.
How long does Nexxen integration setup take?
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Initial setup typically takes 2-3 business days after API credentials are provided. This includes connection testing, data mapping validation, and historical data backfill.