Connect Nexxen Data — Real-Time Ad Intelligence
Connect Nexxen and let AI agents query programmatic performance, audience targeting, and creative analytics across your DSP portfolio.
Key Takeaways Connect Nexxen to your data warehouse
Improvado connects to Nexxen's API to extract your programmatic advertising data automatically. The platform pulls campaign performance, audience targeting metrics, creative analytics, and spend data from your Nexxen account. Scheduled data refreshes ensure your warehouse stays current with the latest campaign results. Built-in error handling manages API rate limits and connection issues without manual intervention.
From connection to autonomous action in three steps
Connect
Connect your Nexxen DSP account via API credentials. Provide your Seat ID and generate an API token from the Nexxen platform settings. The agent securely stores credentials and maintains read/write access to campaign management endpoints.
Ask
Ask questions like 'Which line items have the lowest viewability rates this week?' or 'Show me CTV campaign performance compared to display for our Q1 fitness push.' The agent queries real-time bidding data, creative performance, and audience segment metrics.
Act
The agent pauses underperforming line items, adjusts bid strategies based on conversion data, reallocates budgets across campaigns, updates frequency caps, and modifies audience targeting parameters. All changes sync directly to your Nexxen DSP account.
What teams ask their AI agent about Nexxen (formerly Amobee)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Nexxen programmatic performance with Trade Desk and DV360 in unified dashboards
Your AI agent analyzes Nexxen (formerly Amobee) data and delivers actionable insights — automatically, in seconds.
Optimize programmatic budget allocation across Nexxen and other DSPs using performance data
Your AI agent analyzes Nexxen (formerly Amobee) data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing Nexxen's impact on overall programmatic advertising ROI
Your AI agent analyzes Nexxen (formerly Amobee) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Nexxen — it compares DSP efficiency in seconds
Read
The agent reads campaign structures, line item configurations, bid strategies, creative performance metrics, impression delivery, click-through rates, viewability scores, audience segment data, frequency caps, budget pacing, and conversion tracking across display, video, CTV, and native inventory.
Write
The agent pauses or activates line items, adjusts campaign budgets, modifies bid amounts, updates frequency caps, changes dayparting schedules, reallocates spend between campaigns, and applies audience targeting adjustments. All modifications respect your account permissions and budget constraints.
Monitor
The agent monitors CTR thresholds, viewability benchmarks, budget pacing alerts, bid performance anomalies, creative fatigue indicators, and conversion rate changes. It triggers actions when campaigns deviate from target KPIs or when optimization opportunities emerge across your programmatic buying activity.
AI agents query Nexxen campaign data, audience metrics, and spend information alongside Trade Desk and DV360. They calculate programmatic ROI across platforms and suggest budget shifts based on performance patterns. Agents answer questions like 'Which DSP delivered the lowest CPA last quarter?' instantly.
| Campaign | Monthly Spend | CTR Change |
|---|---|---|
| Q1_Fitness_Equipment_Video | $18,200 | +0.14% |
| Spring_Apparel_Display_Retarget | $12,900 | -0.08% |
| Nutrition_CTV_Awareness | $9,400 | +0.22% |
| Accessories_Native_Prospecting | $7,100 | +0.06% |
| Footwear_Mobile_Display | $6,800 | -0.11% |
Send Nexxen (formerly Amobee) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Nexxen (formerly Amobee) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Nexxen data does Improvado extract?
How often can Nexxen data be refreshed?
Does Nexxen integration require special API access?
Can I combine Nexxen data with other programmatic platforms?
What destinations work with Nexxen data?
How long does Nexxen integration setup take?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Nexxen (formerly Amobee) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.