Data sources
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Google PageSpeed Insights

Google PageSpeed Insights Integration for Site Performance

Collect Core Web Vitals, page load speeds, and performance scores from PageSpeed Insights. Track website optimization metrics in Tableau or your BI platform.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect PageSpeed Insights to data warehouse

Improvado connects to Google PageSpeed Insights API to extract Core Web Vitals, performance scores, and optimization recommendations for your website URLs. Our platform automatically handles API rate limits and processes both mobile and desktop performance data. Data syncs run on customizable schedules, from daily to weekly, tracking your website performance over time. Configure URL monitoring through our visual interface without technical setup required.

Google PageSpeed Insights Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Google PageSpeed Insights + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified performance data across platforms

Improvado normalizes PageSpeed data using our Marketing Common Data Model (MCDM), standardizing performance metrics, Core Web Vitals, and audit results. This allows you to combine PageSpeed data with other SEO tools like SEMrush or Google Search Console for complete website insights. Compare performance across different monitoring tools using consistent field names and formats. Build comprehensive digital marketing analytics that include technical SEO performance.

Use Cases

What users ask their Google PageSpeed Insights integration

Cross-channel
Track Core Web Vitals trends across landing pages to improve user experience
3 hrs → 8 min
Budget optimization
Monitor page performance impact on conversion rates and SEO rankings
Manual → auto
Executive reporting
Generate executive reports on website performance and optimization progress
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
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📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What PageSpeed Insights data can Improvado extract?
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Improvado extracts Core Web Vitals (LCP, FID, CLS), performance scores, SEO audits, and accessibility metrics. We also collect optimization opportunities, diagnostic information, and both mobile and desktop results. All data includes historical trend tracking.
How many URLs can Improvado monitor with PageSpeed?
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You can monitor unlimited URLs within Google's API quotas, typically 25,000 requests per day. Improvado optimizes request scheduling to maximize URL coverage while respecting rate limits. Enterprise plans include quota management and prioritization features.
Can I track PageSpeed data alongside other SEO metrics?
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Yes, Improvado normalizes data from multiple SEO and performance tools using standardized metrics. You can combine PageSpeed with Google Search Console, SEMrush, or other SEO platforms. This enables comprehensive technical SEO analysis and correlation studies.
How often should I sync PageSpeed Insights data?
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Most users schedule daily or weekly syncs since page performance changes gradually. Daily monitoring works well for active optimization campaigns. Weekly syncs are sufficient for general performance tracking and trend analysis.
Does Improvado track Core Web Vitals separately?
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Yes, Improvado extracts and normalizes all Core Web Vitals metrics including LCP, FID, and CLS scores. We track both lab and field data when available. This enables focused analysis on Google's ranking factors and user experience metrics.
Can I set up alerts for PageSpeed performance drops?
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While Improvado focuses on data integration, you can set up alerts in your BI tool using the extracted PageSpeed data. Many customers create dashboards with performance thresholds in Tableau or Power BI. This enables proactive performance monitoring and issue detection.