Google PageSpeed Insights Integration for Site Performance
Connect Google PageSpeed Insights and let AI agents query Core Web Vitals, performance scores, and optimization tips alongside conversion data.
- 1,350+ data sources
- Any warehouse or BI tool
Trusted by data-driven teams
Connect PageSpeed Insights to data warehouse
Improvado connects to the Google PageSpeed Insights API with your own API key and extracts Lighthouse category scores, Core Web Vitals lab metrics, and the individual audits behind them for the page addresses you list. Each page is measured under mobile, desktop, or both. Syncs run on your schedule — daily or weekly — and every run appends one measurement per page, so your performance history builds from the day you connect.
Unified performance data across platforms
Improvado normalizes PageSpeed data using our Marketing Common Data Model (MCDM), standardizing performance metrics, Core Web Vitals, and audit results. This allows you to combine PageSpeed data with other SEO tools like SEMrush or Google Search Console for complete website insights. Compare performance across different monitoring tools using consistent field names and formats. Build comprehensive digital marketing analytics that include technical SEO performance.
Data objects and fields Improvado extracts from Google PageSpeed Insights
| Object | Fields |
|---|---|
| Lighthouse Scores | date url strategy performance_score accessibility_score best_practices_score seo_score |
| Lighthouse Scores (lab metrics) | largest_contentful_paint_ms first_contentful_paint_ms cumulative_layout_shift total_blocking_time_ms speed_index_ms interactive_ms server_response_time_ms |
| Lighthouse Audits | date url strategy audit_id audit_title score score_display_mode display_value |
| Lighthouse Audits (savings) | numeric_value numeric_unit metric_savings_lcp metric_savings_fcp metric_savings_tbt metric_savings_inp metric_savings_cls |
| Analysis | category_ids audit_weights lighthouse_version analysis_utc_timestamp fetch_time |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about Google PageSpeed Insights
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track Core Web Vitals trends across landing pages to improve user experience
Your AI agent analyzes Google PageSpeed Insights data and delivers actionable insights — automatically, in seconds.
Monitor page performance impact on conversion rates and SEO rankings
Your AI agent analyzes Google PageSpeed Insights data and delivers actionable insights — automatically, in seconds.
Generate executive reports on website performance and optimization progress
Your AI agent analyzes Google PageSpeed Insights data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read PageSpeed — it links speed to conversions
AI agents query Core Web Vitals, performance scores, and page-level metrics directly from PageSpeed Insights. They correlate loading times with bounce rates and conversion performance across landing pages. Agents identify which page speed improvements would have the biggest impact on revenue by joining performance data with analytics platforms.
Explore MCP →Read
Write
Monitor
| Page | Mobile Score | LCP Change |
|---|---|---|
| /cart | 68 | -0.8s |
| /checkout/shipping | 52 | +1.2s |
| /checkout/payment | 61 | -0.3s |
| /checkout/review | 74 | -1.1s |
| /order-confirmation | 81 | -1.5s |
Send Google PageSpeed Insights data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google PageSpeed Insights as one of 1,350+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,350+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What PageSpeed Insights data can Improvado extract?
How many URLs can Improvado monitor with PageSpeed?
Can I track PageSpeed data alongside other SEO metrics?
How often should I sync PageSpeed Insights data?
Does Improvado track Core Web Vitals separately?
Can I set up alerts for PageSpeed performance drops?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Google PageSpeed Insights today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.