Google PageSpeed Insights Integration for Site Performance
Collect Core Web Vitals, page load speeds, and performance scores from PageSpeed Insights. Track website optimization metrics in Tableau or your BI platform.
Top performer: Brand campaigns at 8.1x ROAS.
Connect PageSpeed Insights to data warehouse
Improvado connects to Google PageSpeed Insights API to extract Core Web Vitals, performance scores, and optimization recommendations for your website URLs. Our platform automatically handles API rate limits and processes both mobile and desktop performance data. Data syncs run on customizable schedules, from daily to weekly, tracking your website performance over time. Configure URL monitoring through our visual interface without technical setup required.
From connection to autonomous action in three steps
Connect
Authenticate Google PageSpeed Insights via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google PageSpeed Insights performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Google PageSpeed Insights
Google PageSpeed Insights - a tool for analyzing and optimizing the performance of web pages.
This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Unified performance data across platforms
Improvado normalizes PageSpeed data using our Marketing Common Data Model (MCDM), standardizing performance metrics, Core Web Vitals, and audit results. This allows you to combine PageSpeed data with other SEO tools like SEMrush or Google Search Console for complete website insights. Compare performance across different monitoring tools using consistent field names and formats. Build comprehensive digital marketing analytics that include technical SEO performance.
What teams ask their AI agent about Google PageSpeed Insights
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track Core Web Vitals trends across landing pages to improve user experience
Your AI agent analyzes Google PageSpeed Insights data and delivers actionable insights — automatically, in seconds.
Monitor page performance impact on conversion rates and SEO rankings
Your AI agent analyzes Google PageSpeed Insights data and delivers actionable insights — automatically, in seconds.
Generate executive reports on website performance and optimization progress
Your AI agent analyzes Google PageSpeed Insights data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Google PageSpeed Insights — it acts on it
Read
Pull metrics, dimensions, and trends from Google PageSpeed Insights — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Google PageSpeed Insights through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Google PageSpeed Insights data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google PageSpeed Insights as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Google PageSpeed Insights today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.