Your AI agent reads, acts on, and monitors X Ads (formerly Twitter Advertising).
Get campaign performance, engagement metrics, and conversion data from X Ads. Unify social advertising analytics with your cross-channel marketing dashboard.
- 1,400+ data sources
- Any warehouse or BI tool
improvado.io/agent · X Ads (formerly Twitter Advertising)
A
Improvado Agent
Connected to X Ads (formerly Twitter Advertising)
What's our video campaign ROAS looking like vs. carousel ads this month?
Your video campaigns are averaging 3.2x ROAS on $18,340 spend, while carousel ads hit 4.7x ROAS on $22,100 spend. Carousel engagements are up 62% with a $2.14 CPE.
Shift $5k from video to the top 3 carousel campaigns and set target CPA to $28
Done. Reallocated $5,000 budget to campaigns Q1_Carousel_Promo, Spring_ProductLaunch, and Retarget_Engaged. Target CPA updated to $28.00. Changes live in 12 minutes.
Trusted by data-driven teams
1,400+
Data sources
200+
X Ads (formerly Twitter Advertising) Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from X Ads (formerly Twitter Advertising)
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the X Ads (formerly Twitter Advertising) API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,400+ data sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor X Ads (formerly Twitter Advertising) through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Full X Ads Data Extraction
Improvado pulls detailed metrics from X Ads including campaign performance, ad group data, creative analytics, and audience insights. We capture impressions, engagements, video views, app installs, website conversions, and cost metrics across all X campaign objectives.
How it works
From connection to autonomous action in three steps
01
Connect
Authenticate X Advertising in seconds. Improvado auto-normalizes campaign data, impressions, clicks, conversions, and spend across 1,400+ data sources — no manual mapping required.
02
Ask
Ask the agent for CPE trends, ROAS by creative format, conversion funnel breakdowns, or any X Ads metric. Get instant answers with campaign-level attribution and performance comparisons.
03
Act
The agent pauses underperforming campaigns, adjusts bids, reallocates budgets, updates targeting parameters, and modifies creative rotation — all logged with full audit trails and governance controls for compliance.
AI Agent Access
Your agent doesn't just read X Ads (formerly Twitter Advertising) — it acts on it
Query, write, and monitor X Ads (formerly Twitter Advertising) through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Explore MCP →Read
Pull campaign performance, impressions, clicks, conversions, spend, ROAS, CPE, CPM, engagement rate, video views, follower growth, and audience demographics from X Advertising accounts in real time.
Write
Write bid adjustments, update daily budgets, pause or activate campaigns and ad groups, modify targeting criteria, change creative rotation settings, and set automated rules directly in X Advertising.
Monitor
Monitor campaign pacing alerts, conversion rate drops, spend anomalies, ROAS thresholds, impression delivery issues, and competitive bid changes — triggering instant notifications when X Advertising metrics shift unexpectedly.
Improvado Agent · X Ads (formerly Twitter Advertising)
You
Show top 5 campaigns by conversion rate last 14 days
A
Top Performers
| Campaign | Conv Rate | Spend |
|---|---|---|
| Spring_Retarget_Video | 8.3% | $4,230 |
| Q1_Carousel_Premium | 7.9% | $6,810 |
| Brand_Awareness_Static | 6.4% | $3,120 |
| ProductLaunch_Takeover | 5.8% | $9,440 |
| Lookalike_Expansion | 5.2% | $2,890 |
5 campaigns · 8.1% avg conv. rate · $5,520 total spend
You
Duplicate top 2 campaigns and increase daily budget by 50%
A
Campaign scaling initiated
Creating 2 new campaigns · adding $2,760 daily budget
Works with
ClaudeChatGPTCursorGeminiAny MCP Client
Destinations
Send X Ads (formerly Twitter Advertising) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with X Ads (formerly Twitter Advertising) as one of 1,400+ data sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total data sources | 1,400+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff Lee
Head of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc Cerniglio
Insights & Automation Manager, Chacka Marketing
Put an AI agent on your X Ads (formerly Twitter Advertising) today
Connect in minutes. Your agent starts reading, acting, and monitoring immediately.