Data sources
/
Profound

Integrate Profound — B2B Insights Made Simple

Sales intelligence, prospect data, and market research metrics connect to your CRM and analytics tools. Enrich your sales funnel analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Profound with automated data extraction

Improvado connects directly to Profound's API to extract your marketing performance data automatically. Set up takes 30 minutes with no coding required. Data refreshes every hour to keep your dashboards current. Our platform handles API rate limits and authentication so your data flows consistently.

Profound Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Profound + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing data across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes Profound data with 500+ other marketing platforms. Campaign metrics, audience segments, and performance data align perfectly across channels. Analyze Profound alongside Google Ads, Facebook, and email platforms in a single dashboard. Your data team gets consistent field names and formats every time.

Use Cases

What users ask their Profound integration

Cross-channel
Compare Profound campaign performance against social media and search ads in unified dashboards
6 hrs → 20 min
Budget optimization
Optimize budget allocation by analyzing Profound ROI alongside other marketing channels
Manual → auto
Executive reporting
Generate executive reports combining Profound metrics with overall marketing performance
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How long does Profound data integration setup take?
+
Initial setup takes approximately 30 minutes through Improvado's no-code interface. Our team handles API configuration and authentication. Data starts flowing within an hour of setup completion.
What Profound metrics can I extract?
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Improvado extracts campaign performance, audience engagement, conversion tracking, and custom event data from Profound. We support all standard metrics plus any custom fields you've configured. The platform automatically maps these to standardized field names.
How often does Profound data refresh?
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Data refreshes every hour by default, with options for more frequent updates if needed. Improvado handles API rate limiting automatically. You can also trigger manual refreshes through the dashboard.
Can I combine Profound data with other marketing platforms?
+
Yes, Improvado's MCDM normalizes Profound data alongside 500+ other marketing platforms. Campaign data, audience metrics, and conversion tracking align perfectly across channels. This enables true cross-platform analysis and reporting.
What destinations work with Profound integration?
+
Profound data flows to BigQuery, Snowflake, Redshift, Azure, and leading BI tools like Tableau, Power BI, and Looker. Data arrives pre-formatted for immediate analysis. No additional transformation work required.
Is historical Profound data included?
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Yes, Improvado extracts your complete Profound historical data during initial setup. This includes past campaigns, audience interactions, and performance metrics. Historical data follows the same standardized format as ongoing data.