Updated on
Dec 23, 2025
Profound is an AI observability platform that helps track how AI models cite and reference your brand across different AI platforms and search engines.
Follow our setup guide to connect Profound to Improvado.
Step 1. Click the Make a new Connection on the Connections page.
Categories on the Data sources page group all available platforms. Use a search to find the required one.
Step 2. Click on the Profound tile.
Step 3. Authorize your Profound account using your Organization Name and API Key.
Note: You can get your API credentials by following these steps:
3.1. Log in to platform.tryprofound.com
3.2. Navigate to Settings → API Keys
3.3. Click Generate API key
3.4. Copy the generated API key and your organization name
Step 4. After completing the connection process, the Profound connection will appear in your Connected sources list.
Step 5. When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.
Step 6. To extract data from the connected sources, check the instructions on how to set up data extraction.
The schema information shows all report types you can use to extract data from Profound.
You can find information about the latest API changes in the official Profound documentation.
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.