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Bizzabo Data Integration | Events and Registrations

Connect Bizzabo to Improvado and extract the events and registrations of your Bizzabo account, kept up to date with the records that change in Bizzabo.

1,400+ data sources
Any warehouse or BI tool

improvado.io/agent · Bizzabo

Improvado Agent

Connected to Bizzabo

Which UTM campaigns brought the most registrations for our fall summit?

fall_summit_invite_2 brought 412 registrations, 38% of the event's total. partner_newsletter follows with 197, and 268 registrations carry no UTM parameters.

How many of those registrants checked in?

61% of registrants from fall_summit_invite_2 checked in, against 47% from partner_newsletter. Across the event, 655 of 1,084 valid registrations checked in.

Trusted by data-driven teams

1,400+

Data sources

200+

Bizzabo Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Extract Bizzabo events and registrations

Improvado connects to the Bizzabo API with your API credentials and extracts two reports. Events lists every event of the account, including drafts, unpublished and archived events, with its status, format, schedule, venue, and website. Registrations has one row per registered ticket across all events, invalid ones included, with the ticket type, attendee contact details, check-in and session attendance, payment details, and UTM parameters.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Bizzabo API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,400+ data sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Bizzabo through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Registrations next to your marketing data

Scheduled runs load the events and registrations that changed recently, so new registrations and check-ins reach your warehouse without reloading the whole account. Compare registrations by UTM campaign with your advertising, email, and CRM data to see which campaigns fill your events.

Bizzabo API · Client ID and Secret · incremental updates

Schema Overview

Data objects and fields Improvado extracts from Bizzabo

Object	Fields
Events	event_id name status archived attendance_type type category start_date end_date timezone venue_name venue_city venue_country website_url created modified
Registrations	registration_id event_id ticket_name contact_id first_name last_name email company job_title validity checked_in checked_in_date attendance_type session_check_ins order_id payment_status currency price promo_code utm_source utm_medium utm_campaign registration_date modified

How it works

From connection to autonomous action in three steps

Connect

Connect your Bizzabo account with a Client ID and Client Secret created under Integrations → API, plus the Account ID from the address of your Bizzabo dashboard. API access is a paid Bizzabo add-on.

Ask

Ask questions like 'which UTM campaigns drove the most registrations' or 'what share of registrants checked in at each event'.

Act

The agent builds reports and alerts on your Bizzabo events and registrations and compares them with your CRM and marketing data. Nothing is written back to Bizzabo.

Use Cases

What teams ask their AI agent about Bizzabo

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which UTM campaigns drove the most registrations for our last event?

Your AI agent analyzes Bizzabo data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Cross-channel

What share of registrants checked in at each event this quarter?

Your AI agent analyzes Bizzabo data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Compare registrations by ticket type across our event series

Your AI agent analyzes Bizzabo data and delivers actionable insights — automatically, in seconds.

Manual → auto

AI Agent Access

Your agent queries Bizzabo events and registrations on demand

The AI agent reads the Bizzabo data Improvado extracts. Ask which campaigns filled an event, how check-in rates compare across events, or which ticket types draw the most registrations, and get the answer from your events and registrations history.

Explore MCP →

Read

Reads every event of your Bizzabo account and every registered ticket - attendee name, email, company and job title, ticket type, check-in and session attendance, payment status, and UTM parameters.

Write

Nothing is written back to Bizzabo. The agent writes reports and alert rules on your Bizzabo data in Improvado.

Monitor

Watches registration pace, check-in rates, and invalid registrations by event, and flags changes after each load.

Improvado Agent · Bizzabo

You

Show the check-in rate by event for this quarter

Check-in rate by event

Event	Valid registrations	Checked in
Fall Customer Summit	1,084	60.4%
Regional Roadshow - Chicago	312	71.2%
Partner Day	205	54.6%
Product Webinar Series	498	38.9%

4 events · 2,099 valid registrations · invalid registrations excluded

You

Alert me when registrations for an upcoming event fall 20% behind its previous edition

Registration pace watch

Checks each new Bizzabo load · threshold 20%

Works with

ClaudeChatGPTCursorGeminiAny MCP Client

Destinations

Send Bizzabo data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Bizzabo as one of 1,400+ data sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total data sources	1,400+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Bizzabo?

With Bizzabo API credentials. In Bizzabo, open Integrations → API and create a Client ID and Client Secret in the Manage API Credentials window, then enter them in Improvado together with your Account ID, the number in the address of your Bizzabo dashboard. API access is a paid Bizzabo add-on. One connection covers one Bizzabo account.

What Bizzabo data does Improvado extract?

Two reports. Events: every event of the account, including drafts, unpublished and archived events, with name, status, format, schedule, time zone, venue, and website. Registrations: one row per registered ticket across all events, invalid ones included, with the ticket type, attendee name, email, company and job title, check-in and session attendance, order and payment details, and UTM parameters. Answers to custom registration form questions are not extracted.

How often does Bizzabo data refresh?

Each scheduled run loads the events and registrations that changed in Bizzabo recently and updates them in place. A historical load reads the whole account. Events and registrations deleted in Bizzabo keep the values from the last extraction.

Can I analyze Bizzabo with other platforms?

Yes. Bizzabo data lands in your warehouse next to your advertising, email, and CRM data, so you can compare registrations by UTM campaign with campaign spend and pipeline.

What destinations work with Bizzabo data?

Improvado loads data into BigQuery, Snowflake, Redshift, Azure, and BI tools like Tableau, Power BI, and Looker, as well as data lakes and custom analytics applications.

Is Bizzabo data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. Data is encrypted in transit and at rest, and the Bizzabo Client Secret is stored in Improvado's secure vault with role-based access controls.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc Cerniglio

Insights & Automation Manager, Chacka Marketing

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