Connect ON24 Data — Webinar Engagement Insights
Connect ON24 and let AI agents query webinar registrations, engagement scores, and attendee behavior alongside campaign data.
Key Takeaways Connect ON24 webinar integration
Improvado connects to ON24's API to extract comprehensive webinar and virtual event data including attendee registrations, engagement scores, and session analytics. The platform captures real-time participation metrics, poll responses, and content interaction data from your ON24 events. Your webinar data syncs automatically after each event with configurable historical data imports. API authentication is managed securely with automatic token refresh.
Unified event marketing data analysis
ON24 webinar data gets normalized through Improvado's Marketing Common Data Model alongside your email campaigns, paid advertising, and CRM systems. Attendee engagement scores, registration sources, and conversion metrics appear in consistent schemas with other marketing touchpoints. This unified structure enables comprehensive event ROI analysis and lead quality assessment. Cross-platform customer journey analysis includes webinar participation as a key engagement signal.
Data objects and fields Improvado extracts from ON24
| Object | Fields |
|---|---|
| Event | registrants attendees duration engagement_score no_shows |
| Attendee | registration_date attendance_duration questions_asked polls_answered resources_downloaded |
| Session | start_time end_time peak_concurrent average_duration completion_rate |
| Engagement | chat_messages poll_responses survey_responses Q&A_interactions resource_clicks |
From connection to autonomous action in three steps
Connect
Connect ON24 via OAuth or API credentials. Agent syncs webinar registration data, attendance records, engagement metrics, poll responses, resource downloads, and Q&A interactions in real-time.
Ask
Ask 'Which webinars had the lowest drop-off rates last month?' or 'Show me attendees who engaged with polls but didn't convert' or 'Compare registration sources across our event series.'
Act
Agent creates audience segments based on engagement thresholds, pushes qualified attendees to CRM with engagement scores, triggers follow-up campaigns for no-shows, and flags high-intent viewers who watched specific content blocks.
What teams ask their AI agent about ON24
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track webinar attendee journey from email campaigns to sales conversions
Your AI agent analyzes ON24 data and delivers actionable insights — automatically, in seconds.
Optimize event promotion budgets based on registration source performance data
Your AI agent analyzes ON24 data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing webinar impact on pipeline and revenue
Your AI agent analyzes ON24 data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read ON24 — it tracks attendees from email to deal
Read
Agent reads webinar registration counts, attendance rates, watch time duration, engagement scores, poll participation, Q&A activity, resource download behavior, drop-off points, and attendee demographic data across all events.
Write
Agent creates custom audience segments in ON24, tags attendees based on engagement criteria, pushes lead lists to connected CRM systems, triggers automated follow-up sequences, and updates contact records with webinar interaction history.
Monitor
Agent monitors registration velocity against targets, tracks real-time attendance during live events, flags engagement anomalies, alerts on technical issues affecting viewer experience, and watches for high-value attendees meeting qualification thresholds.
AI agents query ON24 registration data, engagement scores, poll responses, and session analytics from virtual events. They track attendee journeys from email campaigns to sales conversions, optimize event promotion budgets by registration source, and answer questions like "which webinar topics generate the most pipeline?" Agents correlate webinar engagement with revenue outcomes automatically.
| Event | Registrants | Engagement |
|---|---|---|
| Product Launch Series | 847 reg · 71% attended | +42% vs avg |
| Customer Success Best Practices | 623 reg · 66% attended | +38% vs avg |
| Industry Trends Q1 2024 | 591 reg · 69% attended | +35% vs avg |
| Technical Deep Dive: API Integration | 412 reg · 58% attended | +18% vs avg |
| Partner Enablement Workshop | 387 reg · 64% attended | +29% vs avg |
Send ON24 data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with ON24 as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What ON24 metrics does Improvado extract for analysis?
How quickly does ON24 event data sync to my warehouse?
Can I combine ON24 data with my CRM and marketing automation?
Does Improvado track ON24 attendee engagement quality?
Can I analyze ON24 event ROI against other marketing channels?
What ON24 event types does Improvado support?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your ON24 today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.