Connect ON24 Data — Webinar Engagement Insights
Extract attendee data, engagement scores, and event performance from ON24 webinars. Connect virtual event metrics to your CRM and marketing analytics stack.
Top performer: Brand campaigns at 8.1x ROAS.
Connect ON24 webinar integration
Improvado connects to ON24's API to extract comprehensive webinar and virtual event data including attendee registrations, engagement scores, and session analytics. The platform captures real-time participation metrics, poll responses, and content interaction data from your ON24 events. Your webinar data syncs automatically after each event with configurable historical data imports. API authentication is managed securely with automatic token refresh.
From connection to autonomous action in three steps
Connect
Authenticate ON24 via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries ON24 performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified event marketing data analysis
ON24 webinar data gets normalized through Improvado's Marketing Common Data Model alongside your email campaigns, paid advertising, and CRM systems. Attendee engagement scores, registration sources, and conversion metrics appear in consistent schemas with other marketing touchpoints. This unified structure enables comprehensive event ROI analysis and lead quality assessment. Cross-platform customer journey analysis includes webinar participation as a key engagement signal.
What teams ask their AI agent about ON24
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track webinar attendee journey from email campaigns to sales conversions
Your AI agent analyzes ON24 data and delivers actionable insights — automatically, in seconds.
Optimize event promotion budgets based on registration source performance data
Your AI agent analyzes ON24 data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing webinar impact on pipeline and revenue
Your AI agent analyzes ON24 data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read ON24 — it acts on it
Read
Pull metrics, dimensions, and trends from ON24 — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor ON24 through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send ON24 data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with ON24 as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your ON24 today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.