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Extract attendee data, engagement scores, and event performance from ON24 webinars. Connect virtual event metrics to your CRM and marketing analytics stack.
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Improvado connects to ON24's API to extract comprehensive webinar and virtual event data including attendee registrations, engagement scores, and session analytics. The platform captures real-time participation metrics, poll responses, and content interaction data from your ON24 events. Your webinar data syncs automatically after each event with configurable historical data imports. API authentication is managed securely with automatic token refresh.
ON24 webinar data gets normalized through Improvado's Marketing Common Data Model alongside your email campaigns, paid advertising, and CRM systems. Attendee engagement scores, registration sources, and conversion metrics appear in consistent schemas with other marketing touchpoints. This unified structure enables comprehensive event ROI analysis and lead quality assessment. Cross-platform customer journey analysis includes webinar participation as a key engagement signal.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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