Data sources
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SOCi

SOCi Data Integration | Local Marketing Analytics

Social posts, local listings, and reputation data synced to your warehouse. Multi-location performance tracking in unified dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect SOCi to your data warehouse

Improvado connects directly to SOCi's API to extract all your social media management data. The platform pulls campaign metrics, post performance, engagement rates, and location-specific social data automatically. Your data refreshes every hour, ensuring real-time visibility into your multi-location social strategy. No manual exports or CSV uploads required.

SOCi Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
SOCi + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified social data across all platforms

SOCi data integrates seamlessly with your other marketing channels through Improvado's Marketing Common Data Model. The platform normalizes metrics like engagement rate, reach, and impressions to match your Facebook, Instagram, and Twitter data. You can analyze social performance alongside paid media, email, and website analytics in a single dashboard. Cross-platform attribution becomes possible when all your data speaks the same language.

Use Cases

What users ask their SOCi integration

Cross-channel
Compare SOCi social performance with paid search and email campaigns in unified dashboards
6 hrs → 20 min
Budget optimization
Track location-based social ROI against local advertising spend and foot traffic data
Manual → auto
Executive reporting
Generate executive reports combining SOCi engagement metrics with overall brand performance
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What SOCi data can Improvado extract?
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Improvado extracts post performance metrics, engagement rates, reach, impressions, comments, shares, and location-specific social data from SOCi. The platform also pulls campaign data, audience demographics, and publishing analytics. All historical data is available for extraction.
How often does SOCi data refresh in my warehouse?
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SOCi data refreshes automatically every hour through Improvado's API connection. You can customize the refresh frequency based on your reporting needs. Real-time data is available for critical metrics like engagement and reach.
Can I combine SOCi data with other social platforms?
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Yes, Improvado's Marketing Common Data Model normalizes SOCi metrics to match Facebook, Instagram, Twitter, and LinkedIn data formats. This enables cross-platform social media analysis and unified reporting. You can compare performance across all social channels in a single view.
Does the integration support location-based SOCi data?
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Improvado extracts location-specific metrics from SOCi, including performance by store, region, or franchise location. This data can be combined with local advertising spend and foot traffic analytics. Location-based social ROI analysis becomes straightforward with normalized data.
What destinations work with SOCi data integration?
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SOCi data can be loaded into BigQuery, Snowflake, Redshift, Azure, and other cloud warehouses. The platform also connects directly to Tableau, Power BI, and Looker for visualization. Custom API endpoints are supported for proprietary analytics tools.
How long does SOCi integration setup take?
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Initial SOCi integration setup takes 15-30 minutes through Improvado's interface. You'll need SOCi API credentials and destination warehouse details. Historical data backfill typically completes within 24 hours depending on data volume.