Delighted Integration

Connect Delighted Data — NPS Insights in Real-Time

Sync survey responses, NPS scores, and customer feedback from Delighted. Analyze in your data warehouse and Power BI dashboards.

A
Improvado Agent
Connected to Delighted
What's our Delighted performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Delighted Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Delighted surveys to your analytics

Improvado extracts NPS scores, customer feedback, and survey response data directly from Delighted's API. Data updates automatically every hour, ensuring your customer satisfaction analytics reflect the latest responses. The integration captures response rates, sentiment analysis, and customer segmentation data without manual exports. Configuration takes less than 10 minutes with pre-built survey data mappings.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Delighted API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Delighted through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Delighted via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Delighted performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from Delighted

Delighted - a customer feedback and survey platform.

This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.

Integration details

Unified customer satisfaction insights

Improvado's Marketing Common Data Model normalizes Delighted NPS data with customer information from Salesforce, support tickets from Zendesk, and marketing data from your campaigns. This standardization enables correlation analysis between customer satisfaction and specific touchpoints. Identify which marketing channels drive the most satisfied customers and optimize your customer experience strategy.

Use Cases

What teams ask their AI agent about Delighted

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Correlate NPS scores with specific marketing campaigns and customer acquisition channels

Your AI agent analyzes Delighted data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min
A
Improvado Agent Cross-channel

Track customer satisfaction trends and identify improvement opportunities by segment

Your AI agent analyzes Delighted data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Generate executive reports on customer loyalty and satisfaction ROI metrics

Your AI agent analyzes Delighted data and delivers actionable insights — automatically, in seconds.

3 hrs → 15 min
AI Agent Access

Your agent doesn't just read Delighted — it acts on it

Read

Pull metrics, dimensions, and trends from Delighted — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Delighted through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Delighted
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Delighted data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Delighted as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts NPS scores, survey responses, customer feedback comments, and response rates from Delighted. The platform also captures survey metadata, customer segments, and sentiment analysis data.

Put an AI agent on your Delighted today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.