Connect Delighted Data — NPS Insights in Real-Time
Connect Delighted and let AI agents query NPS scores, customer feedback, and survey responses alongside campaign data from 1,000+ marketing sources.
Key Takeaways Connect Delighted surveys to your analytics
Improvado extracts NPS scores, customer feedback, and survey response data directly from Delighted's API. Data updates automatically every hour, ensuring your customer satisfaction analytics reflect the latest responses. The integration captures response rates, sentiment analysis, and customer segmentation data without manual exports. Configuration takes less than 10 minutes with pre-built survey data mappings.
Unified customer satisfaction insights
Improvado's Marketing Common Data Model normalizes Delighted NPS data with customer information from Salesforce, support tickets from Zendesk, and marketing data from your campaigns. This standardization enables correlation analysis between customer satisfaction and specific touchpoints. Identify which marketing channels drive the most satisfied customers and optimize your customer experience strategy.
Data objects and fields Improvado extracts from Delighted
| Object | Fields |
|---|---|
| Survey Response | score comment permalink created_at updated_at |
| Person | email name last_sent_at last_responded_at phone_number |
| Metric | nps promoters passives detractors response_rate |
| Question | text type scale_type active created_at |
From connection to autonomous action in three steps
Connect
Connect your Delighted account via API key. The agent accesses survey responses, NPS scores, sentiment data, and customer feedback across all touchpoints in real time.
Ask
Ask questions like 'Which product features get the most negative feedback?' or 'Show me NPS trends for customers who churned in the last quarter' or 'What are the top 5 detractor themes this month?'
Act
The agent creates follow-up surveys for specific segments, tags responses by theme, exports feedback to your CRM, adjusts survey timing based on customer journey stage, and flags urgent detractor comments for immediate follow-up.
What teams ask their AI agent about Delighted
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Correlate NPS scores with specific marketing campaigns and customer acquisition channels
Your AI agent analyzes Delighted data and delivers actionable insights — automatically, in seconds.
Track customer satisfaction trends and identify improvement opportunities by segment
Your AI agent analyzes Delighted data and delivers actionable insights — automatically, in seconds.
Generate executive reports on customer loyalty and satisfaction ROI metrics
Your AI agent analyzes Delighted data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Delighted — it links NPS scores to campaign impact
Read
The agent reads NPS scores, CSAT ratings, CES metrics, survey response rates, sentiment analysis, customer comments, feedback themes, response timestamps, survey delivery status, and segmentation data across all survey types and touchpoints.
Write
The agent creates and schedules surveys, updates survey questions, adjusts distribution timing, tags responses by category, exports feedback datasets, triggers follow-up surveys based on scores, and routes detractor alerts to support teams.
Monitor
The agent monitors NPS threshold breaches, detractor spikes in specific segments, response rate drops, negative sentiment trends, recurring feedback themes, survey delivery failures, and score changes correlated with product releases or campaign launches.
The AI agent queries NPS scores, sentiment data, and survey responses from Delighted. It correlates satisfaction scores with specific marketing campaigns and acquisition channels, tracks loyalty trends by customer segment, and answers questions like 'which campaigns drove customers with the highest NPS?'
| Segment | Responses | NPS Score |
|---|---|---|
| Enterprise (50+ seats) | 847 | 31 ↓12 |
| Mid-Market (10-49) | 1,203 | 48 ↑5 |
| SMB (<10 seats) | 2,156 | 52 ↑2 |
| Post-Purchase | 4,891 | 58 ↑8 |
| Annual Renewal | 623 | 44 ↑1 |
Send Delighted data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Delighted as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Delighted data does Improvado extract?
How often does Delighted data refresh in Improvado?
Can I connect Delighted data with CRM systems?
Does Delighted integration require API setup?
Which data warehouses support Delighted integration?
How quickly can I start analyzing Delighted data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Delighted today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.