Data sources
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Invoca Network

Invoca Network Data Integration — Call Intelligence

Extract call tracking metrics, conversion data, and caller insights from Invoca Network. Send complete call analytics to your data warehouse or Tableau dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Invoca Network via automated integration

Improvado connects directly to Invoca Network's API to extract call tracking data, conversation analytics, and attribution metrics. The integration pulls data on call volume, conversion rates, keyword attribution, and caller journey insights. Data refreshes automatically on your schedule—hourly, daily, or custom intervals. No manual CSV downloads or API development required.

Invoca Network Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified call data across marketing platforms

Improvado normalizes Invoca Network data through the Marketing Common Data Model (MCDM), standardizing call metrics with your other marketing channels. Campaign names, attribution models, and conversion events align with data from Google Ads, Facebook, and other platforms. This unified structure enables cross-channel analysis of how calls contribute to your overall marketing funnel. Compare call-driven conversions against digital touchpoints in a single dashboard.

Your sources
Invoca Network + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Invoca Network integration

Cross-channel
Analyze call attribution alongside digital channels in unified marketing dashboard
6 hrs → 20 min
Budget optimization
Optimize keyword bidding based on call conversion rates and revenue data
4 hrs → 15 min
Executive reporting
Generate executive reports showing call impact on revenue and customer acquisition
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Invoca Network metrics can Improvado extract?
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Improvado extracts call volume, conversion rates, call duration, caller demographics, keyword attribution, and revenue data. The integration also pulls conversation analytics, call outcomes, and campaign performance metrics. All data includes timestamps and attribution details for analysis.
How often does Invoca Network data refresh in my warehouse?
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You can set data refresh intervals from hourly to daily based on your needs. Most clients refresh call data daily to analyze previous day performance. Real-time data is available for urgent reporting requirements.
Can I combine Invoca call data with Google Ads performance?
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Yes, Improvado's MCDM normalizes both datasets for unified analysis. You can compare call conversions from specific keywords against digital conversions in the same report. This enables full-funnel attribution analysis across online and offline touchpoints.
Does the integration include call recording transcripts?
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The integration focuses on call metrics and attribution data rather than transcript content. You'll get conversation outcomes, call quality scores, and conversion indicators. For transcript analysis, work with your Improvado team on custom requirements.
What destinations support Invoca Network data?
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Improvado loads Invoca data into BigQuery, Snowflake, Redshift, Azure, and other warehouses. BI tool destinations include Tableau, Power BI, Looker, and custom dashboards. The data structure remains consistent across all destinations.
How does Improvado handle Invoca API rate limits?
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Improvado manages API calls automatically to stay within Invoca's rate limits. The platform queues requests and optimizes data pulls to prevent service interruptions. You receive notifications if any API issues occur during data extraction.