AppLift + Improvado: Mobile Growth Analytics
AppLift user acquisition and retention metrics sync to your preferred destination. Combine mobile campaign data with revenue analytics in Redshift or Tableau.
Top performer: Brand campaigns at 8.1x ROAS.
Connect AppLift mobile advertising data
Improvado integrates with AppLift's reporting APIs to extract mobile campaign performance, user acquisition costs, and conversion data. The connector automatically pulls fresh advertising data on your specified schedule without manual intervention. Historical campaign data is available for complete mobile marketing analysis. AppLift metrics flow directly into your warehouse with proper data typing and validation.
From connection to autonomous action in three steps
Connect
Authenticate AppLift via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries AppLift performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified mobile advertising across all networks
Improvado normalizes AppLift data through our Marketing Common Data Model, creating consistent mobile advertising metrics across all platforms. Install costs, retention rates, and lifetime value data align with metrics from Facebook, Google, and other mobile advertising networks. This standardization enables comprehensive user acquisition analysis across your entire mobile marketing stack. Compare cost per install and user quality across all acquisition channels.
What teams ask their AI agent about AppLift
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare AppLift mobile campaigns with Facebook and Google user acquisition performance
Your AI agent analyzes AppLift data and delivers actionable insights — automatically, in seconds.
Optimize mobile ad spend using AppLift data combined with in-app analytics and LTV
Your AI agent analyzes AppLift data and delivers actionable insights — automatically, in seconds.
Generate mobile marketing reports combining AppLift with organic and other paid channels
Your AI agent analyzes AppLift data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read AppLift — it acts on it
Read
Pull metrics, dimensions, and trends from AppLift — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor AppLift through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send AppLift data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppLift as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your AppLift today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.