AppLift + Improvado: Mobile Growth Analytics
Connect AppLift and let AI agents query mobile campaign performance, user acquisition costs, and conversion data alongside other app channels.
Key Takeaways Connect AppLift mobile advertising data
Improvado integrates with AppLift's reporting APIs to extract mobile campaign performance, user acquisition costs, and conversion data. The connector automatically pulls fresh advertising data on your specified schedule without manual intervention. Historical campaign data is available for complete mobile marketing analysis. AppLift metrics flow directly into your warehouse with proper data typing and validation.
Unified mobile advertising across all networks
Improvado normalizes AppLift data through our Marketing Common Data Model, creating consistent mobile advertising metrics across all platforms. Install costs, retention rates, and lifetime value data align with metrics from Facebook, Google, and other mobile advertising networks. This standardization enables comprehensive user acquisition analysis across your entire mobile marketing stack. Compare cost per install and user quality across all acquisition channels.
Data objects and fields Improvado extracts from AppLift
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks installs CPI CTR conversion_rate |
| Ad Group | bids impressions clicks installs eCPI budget |
| Creative | impressions clicks CTR installs conversion_rate creative_format |
| Publisher | impressions clicks installs CPI revenue payout |
From connection to autonomous action in three steps
Connect
Connect AppLift via API key authentication. The agent securely stores credentials and establishes read/write access to campaign management, creative assets, and performance reporting endpoints.
Ask
Ask questions like 'Which AppLift creatives have the lowest install-to-registration rate?' or 'Show me campaigns with declining day-7 retention across all geos.'
Act
The agent pauses underperforming campaigns, adjusts country-level bids, reallocates budgets between iOS and Android inventory, and updates creative rotation based on engagement metrics.
What teams ask their AI agent about AppLift
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare AppLift mobile campaigns with Facebook and Google user acquisition performance
Your AI agent analyzes AppLift data and delivers actionable insights — automatically, in seconds.
Optimize mobile ad spend using AppLift data combined with in-app analytics and LTV
Your AI agent analyzes AppLift data and delivers actionable insights — automatically, in seconds.
Generate mobile marketing reports combining AppLift with organic and other paid channels
Your AI agent analyzes AppLift data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read AppLift — it optimizes mobile acquisition costs
Read
The agent reads campaign performance data including installs, CPI, retention curves, creative-level engagement, geo breakdowns, device type splits, and attribution windows from AppLift's reporting API.
Write
The agent pauses or activates campaigns, adjusts bid prices by country and device, reallocates budgets across campaigns, updates daily spend caps, and modifies creative rotation priorities within active campaigns.
Monitor
The agent monitors CPI thresholds by geo, day-7 retention drops below benchmarks, creative fatigue indicators, budget pacing against monthly targets, and sudden install volume changes that signal inventory quality shifts.
The AI agent queries AppLift install data, cost per acquisition, and conversion metrics, then compares them with Facebook, Google, and in-app analytics. It can calculate true user LTV by source, identify the most cost-effective mobile channels, and answer "which AppLift campaigns deliver users with higher 30-day retention than our other channels?"
| Country | Installs | CPI Change |
|---|---|---|
| United States | 840K installs | -12% CPI |
| Germany | 520K installs | -8% CPI |
| United Kingdom | 380K installs | +3% CPI |
| Brazil | 290K installs | +24% CPI |
| India | 370K installs | -5% CPI |
Send AppLift data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppLift as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Which AppLift metrics can Improvado extract?
How does the integration handle AppLift's programmatic and direct campaigns?
Can I analyze AppLift data with my mobile app analytics?
How often does AppLift data refresh in my warehouse?
Does Improvado support multiple AppLift accounts or apps?
Can I combine AppLift costs with my mobile app revenue data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your AppLift today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.