Data sources
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AppLift

AppLift + Improvado: Mobile Growth Analytics

AppLift user acquisition and retention metrics sync to your preferred destination. Combine mobile campaign data with revenue analytics in Redshift or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect AppLift mobile advertising data

Improvado integrates with AppLift's reporting APIs to extract mobile campaign performance, user acquisition costs, and conversion data. The connector automatically pulls fresh advertising data on your specified schedule without manual intervention. Historical campaign data is available for complete mobile marketing analysis. AppLift metrics flow directly into your warehouse with proper data typing and validation.

AppLift Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
AppLift + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified mobile advertising across all networks

Improvado normalizes AppLift data through our Marketing Common Data Model, creating consistent mobile advertising metrics across all platforms. Install costs, retention rates, and lifetime value data align with metrics from Facebook, Google, and other mobile advertising networks. This standardization enables comprehensive user acquisition analysis across your entire mobile marketing stack. Compare cost per install and user quality across all acquisition channels.

Use Cases

What users ask their AppLift integration

Cross-channel
Compare AppLift mobile campaigns with Facebook and Google user acquisition performance
5 hrs → 20 min
Budget optimization
Optimize mobile ad spend using AppLift data combined with in-app analytics and LTV
Manual → auto
Executive reporting
Generate mobile marketing reports combining AppLift with organic and other paid channels
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

Which AppLift metrics can Improvado extract?
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Improvado extracts comprehensive AppLift metrics including impressions, clicks, installs, cost per install, retention rates, and revenue per user. We also pull campaign details, creative performance, geographic data, and device-specific metrics. Custom conversion events and post-install metrics are supported through our flexible extraction engine.
How does the integration handle AppLift's programmatic and direct campaigns?
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Our connector extracts data from both AppLift's programmatic DSP and direct campaign management platforms. Campaign data is properly categorized by type and traffic source in your warehouse. This enables analysis across different AppLift products and campaign strategies within unified dashboards.
Can I analyze AppLift data with my mobile app analytics?
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Yes, Improvado can connect to mobile analytics platforms like Adjust, AppsFlyer, and Firebase alongside AppLift. This combination enables complete user journey analysis from ad impression through in-app behavior and revenue. Our data model supports joining install IDs with user analytics for comprehensive attribution.
How often does AppLift data refresh in my warehouse?
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You can configure data refresh intervals from hourly to daily based on your reporting needs. Most mobile marketers choose 6-hour refresh cycles to capture new installs and conversion events quickly. Real-time data sync is available for enterprise clients requiring immediate campaign optimization.
Does Improvado support multiple AppLift accounts or apps?
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Yes, our connector supports multiple AppLift accounts and mobile apps within a single integration. Each app's data is properly segmented and labeled in your warehouse with app identifiers. This enables portfolio-level analysis for agencies and companies managing multiple mobile properties.
Can I combine AppLift costs with my mobile app revenue data?
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Absolutely. Improvado can connect to your mobile analytics platform, app store data, and revenue tracking systems alongside AppLift. This creates complete ROI analysis showing user acquisition costs versus lifetime value and revenue attribution. Our data model supports cohort analysis and user-level profitability calculations.