XING + Improvado: Professional Network Analytics
Monitor profile views, connection growth, and engagement rates from XING. Automate European professional network data to your analytics stack.
Top performer: Brand campaigns at 8.1x ROAS.
Connect XING to your marketing data stack
Improvado integrates with XING's advertising API to extract campaign metrics, audience demographics, and company page performance data. The platform automatically pulls impression data, click-through rates, cost metrics, and lead generation statistics from your XING campaigns. Data extraction runs on scheduled intervals with automatic error handling and data validation. All connections use secure API authentication with built-in retry mechanisms for reliable data delivery.
From connection to autonomous action in three steps
Connect
Authenticate XING via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries XING performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from XING
Our XING connector is a marketing API integration that will connect your XING account to your preferred marketing tools. This will enable you to automate the process of importing your XING data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our XING connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified B2B marketing data across channels
Improvado's Marketing Common Data Model standardizes XING metrics alongside LinkedIn, Google Ads, and other B2B advertising platforms. This normalization enables cross-platform analysis of professional audience engagement and B2B campaign effectiveness. You can compare XING's performance against other professional networks and analyze audience overlap across platforms. The unified dataset supports comprehensive B2B attribution modeling and ROI analysis across the entire professional marketing funnel.
What teams ask their AI agent about XING
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare B2B campaign performance across XING, LinkedIn, and Google Ads platforms
Your AI agent analyzes XING data and delivers actionable insights — automatically, in seconds.
Optimize professional network ad spend based on cross-platform audience insights
Your AI agent analyzes XING data and delivers actionable insights — automatically, in seconds.
Generate executive B2B marketing reports with unified professional network data
Your AI agent analyzes XING data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read XING — it acts on it
Read
Pull metrics, dimensions, and trends from XING — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor XING through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send XING data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with XING as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your XING today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.