Data sources
/
XING

XING + Improvado: Professional Network Analytics

Monitor profile views, connection growth, and engagement rates from XING. Automate European professional network data to your analytics stack.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect XING to your marketing data stack

Improvado integrates with XING's advertising API to extract campaign metrics, audience demographics, and company page performance data. The platform automatically pulls impression data, click-through rates, cost metrics, and lead generation statistics from your XING campaigns. Data extraction runs on scheduled intervals with automatic error handling and data validation. All connections use secure API authentication with built-in retry mechanisms for reliable data delivery.

XING Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
XING + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified B2B marketing data across channels

Improvado's Marketing Common Data Model standardizes XING metrics alongside LinkedIn, Google Ads, and other B2B advertising platforms. This normalization enables cross-platform analysis of professional audience engagement and B2B campaign effectiveness. You can compare XING's performance against other professional networks and analyze audience overlap across platforms. The unified dataset supports comprehensive B2B attribution modeling and ROI analysis across the entire professional marketing funnel.

Use Cases

What users ask their XING integration

Cross-channel
Compare B2B campaign performance across XING, LinkedIn, and Google Ads platforms
10 hrs → 25 min
Budget optimization
Optimize professional network ad spend based on cross-platform audience insights
Manual → auto
Executive reporting
Generate executive B2B marketing reports with unified professional network data
8 hrs → 30 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What XING metrics can Improvado extract?
+
Improvado extracts campaign impressions, clicks, CTR, CPC, conversions, and spend data from XING advertising accounts. The platform also pulls audience demographics, job title targeting performance, and company page engagement metrics. Lead generation data and form completion statistics are included when available.
How often does XING data refresh in my data warehouse?
+
XING data refresh schedules are customizable based on your reporting needs. Most B2B marketers choose daily refreshes for campaign optimization and weekly refreshes for executive reporting. Improvado supports refresh intervals from hourly to monthly depending on your use case.
Can I combine XING data with other professional network metrics?
+
Yes, Improvado normalizes XING data alongside LinkedIn, Twitter, and other professional marketing platforms. This creates unified B2B marketing datasets for cross-platform analysis and budget optimization. You can analyze audience overlap and campaign effectiveness across all professional networks.
Does the integration include XING company page analytics?
+
Improvado extracts company page metrics including follower growth, post engagement, and content performance data from XING. The platform pulls page view statistics, employee advocacy metrics, and organic reach data. Integration scope depends on your XING account permissions and subscription level.
What data warehouses support XING data from Improvado?
+
XING data can be loaded into BigQuery, Snowflake, Redshift, and Azure data warehouses through Improvado. The platform also supports direct visualization tool connections including Tableau, Power BI, and Looker. Custom destinations and API endpoints are available for enterprise implementations.
How does Improvado handle XING's European data privacy requirements?
+
Improvado maintains GDPR compliance for all European data processing including XING integrations. The platform implements data residency controls and privacy-by-design principles for EU customer data. All data transfers include appropriate safeguards and comply with European privacy regulations.