XING + Improvado: Professional Network Analytics
Connect XING and let AI agents query B2B campaign metrics, audience demographics, and lead generation data from your professional network campaigns.
Key Takeaways Connect XING to your marketing data stack
Improvado integrates with XING's advertising API to extract campaign metrics, audience demographics, and company page performance data. The platform automatically pulls impression data, click-through rates, cost metrics, and lead generation statistics from your XING campaigns. Data extraction runs on scheduled intervals with automatic error handling and data validation. All connections use secure API authentication with built-in retry mechanisms for reliable data delivery.
Unified B2B marketing data across channels
Improvado's Marketing Common Data Model standardizes XING metrics alongside LinkedIn, Google Ads, and other B2B advertising platforms. This normalization enables cross-platform analysis of professional audience engagement and B2B campaign effectiveness. You can compare XING's performance against other professional networks and analyze audience overlap across platforms. The unified dataset supports comprehensive B2B attribution modeling and ROI analysis across the entire professional marketing funnel.
Data objects and fields Improvado extracts from XING
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CTR CPC budget |
| Ad Group | bids impressions clicks spend status |
| Ad | format impressions clicks spend engagement_rate |
| Audience | size reach impressions clicks conversion_rate |
From connection to autonomous action in three steps
Connect
Connect your XING Talent Manager account via OAuth. Improvado accesses job posting data, application metrics, candidate engagement stats, and employer branding analytics through XING's Recruiting API.
Ask
Ask questions like 'Which job postings have the highest drop-off rates?' or 'Show me application trends by seniority level across all active roles.'
Act
The agent pauses underperforming job listings, adjusts targeting parameters, updates job descriptions based on engagement data, and schedules new postings during peak candidate activity windows.
What teams ask their AI agent about XING
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare B2B campaign performance across XING, LinkedIn, and Google Ads platforms
Your AI agent analyzes XING data and delivers actionable insights — automatically, in seconds.
Optimize professional network ad spend based on cross-platform audience insights
Your AI agent analyzes XING data and delivers actionable insights — automatically, in seconds.
Generate executive B2B marketing reports with unified professional network data
Your AI agent analyzes XING data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read XING — it compares B2B performance cross-platform.
Read
Reads job posting performance metrics, application volumes, candidate engagement rates, view-to-application conversion, demographic data, employer branding analytics, and talent pool insights from your XING Talent Manager account.
Write
Writes by pausing or activating job listings, updating job descriptions and requirements, adjusting targeting criteria, modifying budget allocations, and scheduling posts for optimal visibility timing.
Monitor
Monitors application rate drops, conversion rate changes, competitor job posting activity, talent pool size fluctuations, and engagement metric anomalies that signal needed adjustments to your recruitment strategy.
AI agents query impression data, click-through rates, cost metrics, and lead generation statistics from XING campaigns. They compare B2B performance across XING, LinkedIn, and Google Ads, optimize professional network ad spend, and identify which audience segments convert best. Agents generate unified B2B reports showing cost-per-lead across all professional networks.
| Position | Applications | Conversion |
|---|---|---|
| Senior Backend Engineer | 312 apps | +4.2% |
| Data Analyst | 189 apps | +2.9% |
| DevOps Engineer | 156 apps | +3.1% |
| Marketing Manager | 98 apps | +1.4% |
| Product Designer | 92 apps | +1.8% |
Send XING data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with XING as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What XING metrics can Improvado extract?
How often does XING data refresh in my data warehouse?
Can I combine XING data with other professional network metrics?
Does the integration include XING company page analytics?
What data warehouses support XING data from Improvado?
How does Improvado handle XING's European data privacy requirements?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your XING today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.