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How to Use Mandrill
- Send transactional emails from your Mailchimp account, such as password resets, order confirmations and welcome messages.
- Use custom parameters to track open rate, clicks and custom metrics.
- Create templates and set your own defaults for HTML, text, subject line and more.
- Whitelabel your dedicated IP addresses and tracking links.
How Mandrill Works
Mandrill is a transactional email API for Mailchimp users. It's ideal for marketers who want to send data-driven emails, including targeted ecommerce and personalized one-to-one messages. Mandrill offers in-depth analytics tools to track email metrics, as well as split testing and comparative reports. Users can also create a variety of custom integrations, including personalized sending and whitelabling options.
Mandrill + Improvado
By integrating Mandrill with Improvado, you can access all of your email data in one place. Instead of manually toggling between sites, Improvado makes it easier to track email performance, identify engaged customers and measure which emails get the best response. And, your data gets updated in real-time, so you can make decisions on the fly. To visualize your Mandrill data, you can use your favorite BI tool to create customized graphs and charts.
Learn how to integrate Mandrill data with the rest of your marketing data using Improvado. Schedule a demo now.
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