Google Ad Manager Integration | Advertiser Analytics
Connect Google Ad Manager and let AI agents query advertiser campaigns, inventory performance, and revenue metrics alongside programmatic data from 1,000+ sources.
Connect Google Ad Manager via automated integration
Improvado connects to Google Ad Manager's API to extract advertiser campaign data, inventory performance, and revenue metrics. The integration pulls impression delivery, click-through rates, viewability data, and programmatic auction results. Data updates automatically on your preferred schedule—hourly, daily, or custom intervals. Eliminate manual report generation and streamline your ad operations workflow.
Unified advertising data across all platforms
Improvado normalizes Google Ad Manager data using the Marketing Common Data Model (MCDM), aligning inventory metrics with other advertising platforms. Campaign identifiers, creative specifications, and audience targeting sync with Google Ads, Facebook, and DSP data. This standardization enables comprehensive advertising analysis across direct and programmatic channels. Compare Ad Manager performance against other media investments in unified dashboards.
Data objects and fields Improvado extracts from Google Ad Manager (by Advertiser)
| Object | Fields |
|---|---|
| Order | impressions clicks CTR revenue delivery_status budget |
| Line Item | impressions clicks viewable_impressions CPM CPC delivery_indicator cost |
| Creative | impressions clicks CTR creative_type size viewability_rate |
| Advertiser | total_impressions total_clicks total_revenue active_line_items fill_rate |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about Google Ad Manager (by Advertiser)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze direct-sold inventory performance against programmatic campaigns
Your AI agent analyzes Google Ad Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Optimize yield management by comparing revenue across different advertiser segments
Your AI agent analyzes Google Ad Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Create publisher revenue reports showing advertiser contribution and trends
Your AI agent analyzes Google Ad Manager (by Advertiser) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Ad Manager — it optimizes yield by advertiser
Read
Write
Monitor
AI agents query impression delivery, CPM rates, and fill rates directly from Google Ad Manager by advertiser segment. They answer questions like "Which advertiser categories generate the highest revenue per impression?" by comparing direct-sold inventory with programmatic auction results. Automate publisher revenue reports by correlating advertiser performance with audience demographics and seasonality trends.
| Line Item | Impressions | Revenue |
|---|---|---|
| Spring Collection Display | 3.2M | $6,400 |
| Hiking Boots Retargeting | 2.8M | $4,800 |
| Camping Gear Video | 2.1M | $3,900 |
| Backpack Launch Banner | 1.9M | $2,100 |
| Tent Sale Mobile | 2.4M | $1,400 |
Send Google Ad Manager (by Advertiser) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Ad Manager (by Advertiser) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Google Ad Manager metrics does Improvado extract?
Can I get both advertiser and publisher data from Ad Manager?
How does the integration handle different Ad Manager networks?
What's the data freshness for Ad Manager reporting?
Does the integration include custom dimension data?
What warehouses support Google Ad Manager data?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your Google Ad Manager (by Advertiser) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.