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Extract influencer campaign performance, post metrics, and ROI data from Later Influence. Send it to your data warehouse or BI tool automatically.
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Improvado connects directly to Later Influence's Reporting API to extract comprehensive influencer marketing data including campaign performance, post-level engagement, influencer metrics, and network ROI breakdowns. The platform automatically pulls data on impressions, clicks, conversions, engagement rates, and content performance across all your influencer campaigns. Data refreshes run on your schedule, keeping your influencer marketing analytics current without manual CSV exports.
Improvado's Marketing Common Data Model (MCDM) standardizes Later Influence data alongside metrics from other marketing platforms like Facebook Ads, Google Ads, and Instagram. This normalization enables cross-channel analysis of how influencer marketing contributes to your overall marketing performance. Compare influencer-driven conversions with paid media, analyze ROI across different campaign types, or track how influencer content performs against brand-owned content.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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