Data sources
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Salsify

Salsify + Improvado: Product Data Automation

Sync product information, digital asset performance, and catalog data from Salsify PXM. Merge product content metrics with sales data in your warehouse or BI platform.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Salsify product data automatically

Improvado connects to Salsify's API to extract product information, content performance metrics, and digital commerce analytics. Our platform pulls product catalogs, syndication data, and content optimization insights from your Salsify workspace. Data updates automatically based on your schedule, capturing product changes and performance metrics as they happen. No need to manually export product data or build custom PIM integrations.

Salsify Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified product and marketing analytics

Salsify product data combines with your advertising and e-commerce platforms through Improvado's Marketing Common Data Model. Product performance metrics align with campaign data from Google Ads, Amazon Advertising, and retail media networks. This unified view connects product content quality with advertising performance and sales results. Analyze how product information completeness impacts conversion rates across channels.

Your sources
Salsify + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Salsify integration

Cross-channel
Track product content performance across retail channels and advertising platforms
6 hrs → 20 min
Budget optimization
Monitor syndication success rates against sales performance by retailer
Manual → auto
Executive reporting
Build product marketing dashboards combining PIM data with advertising ROI
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Salsify data can Improvado extract?
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Improvado extracts product catalogs, content performance metrics, syndication data, and digital commerce analytics from Salsify. This includes product attributes, content completeness scores, and syndication success rates across retail partners. Content optimization insights and product readiness metrics are also available through the integration.
Does the integration include syndication performance data?
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Yes, the Salsify integration extracts syndication metrics showing how product content performs across retail partners. You get data on content acceptance rates, syndication errors, and partner-specific requirements. This helps optimize product information for each retail channel and improve syndication success rates.
How often does Salsify data refresh in my warehouse?
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Salsify data refreshes based on your schedule - daily updates work well for most product catalogs, while hourly refreshes capture rapid content changes. Product information and syndication metrics update automatically as changes occur in your Salsify workspace. You can adjust timing based on how frequently your product data changes.
Can I combine Salsify data with e-commerce platforms?
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Yes, Improvado normalizes Salsify product data alongside e-commerce and advertising platforms like Shopify, Amazon, and Google Ads. This unified view shows how product content quality impacts sales performance and advertising effectiveness. All platforms use consistent product identifiers and naming for easy cross-channel analysis.
What destinations work with Salsify product data?
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Salsify data loads into BigQuery, Snowflake, Redshift, and Azure data warehouses. You can also connect directly to Tableau, Power BI, and Looker for product analytics and reporting. All destinations receive normalized data with consistent field structures for product information management.
How does Salsify integration help with product marketing?
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Salsify data reveals which product content elements drive the best performance across retail channels. Combined with advertising and sales data, you can optimize product information for maximum conversion impact. This insight helps prioritize content improvements and measure the ROI of product information investments.