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Track email open rates, click-through data, and subscriber engagement from SmartBrief campaigns. Flow metrics into your marketing warehouse for attribution analysis.
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Improvado connects directly to SmartBrief's API to extract newsletter engagement metrics, subscriber demographics, and campaign performance data. The platform automatically pulls data on configurable schedules, eliminating manual CSV downloads. Your SmartBrief data flows into BigQuery, Snowflake, Redshift, or other destinations within hours of setup. Data refreshes happen automatically, keeping your dashboards current without intervention.
Improvado's Marketing Common Data Model standardizes SmartBrief metrics alongside data from Google Ads, Facebook, email platforms, and 500+ other sources. Newsletter engagement metrics align with social media interactions and paid advertising performance in unified dashboards. Compare subscriber acquisition costs across channels or analyze how newsletter content drives website conversions. Cross-platform attribution becomes possible when all marketing data uses consistent naming conventions and structures.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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