Emma Data Integration — Email Campaign Analytics

Connect Emma in 5 minutes. Your AI agent reads campaign performance, contact data, and opt-out status in real time — then correlates email engagement with cross-channel insights from 1,000+ sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Emma

Which Emma campaigns had the highest click-through rates in Q1?

Spring Sale: 8.4% CTR, 2,340 clicks
Product Launch: 7.1% CTR, 1,890 clicks
Newsletter March: 5.2% CTR, 1,450 clicks

Sync contacts who clicked Spring Sale into Salesforce as hot leads?

Done — 2,340 contacts synced to Salesforce with campaign source tag and engagement score.

Trusted by data-driven teams

1,000+

Integrations

200+

Emma Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Emma

Your agent pulls leads, contacts, and campaign performance metrics including opens, clicks, bounces, and opt-outs. It accesses custom fields like industry and opportunity close date, plus dynamic segment membership that refreshes automatically. Real-time bidirectional syncing ensures your agent always works with current subscriber data and engagement metrics.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Emma API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Emma through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Complete Email Performance Data

Improvado pulls leads, contacts, and campaign performance metrics from Emma. We capture opens, clicks, bounces, opt-outs, custom fields like industry and opportunity close date, dynamic segment membership, and real-time bidirectional syncing for current subscriber data and engagement metrics.

Emma API · Secure API authentication · Real-time sync · Bidirectional

Schema Overview

Data objects and fields Improvado extracts from Emma

Object	Fields
Contacts	email first_name last_name industry opt_out_status custom_fields
Campaigns	campaign_id name subject_line open_rate click_rate bounce_rate sent_date
Segments	segment_id name member_count last_refresh criteria
Workflows	workflow_id trigger_event status execution_count last_run

How it works

From connection to autonomous action in three steps

Connect

Connect: Authenticate with your Emma API credentials in under 10 minutes. Improvado validates access and begins real-time syncing of contacts and campaign history.

Ask

Query: Ask your agent 'Which Emma segments have the highest engagement?' and it surfaces open rates, click-through rates, and conversion metrics across all dynamic segments and custom fields.

Act

Act: Your agent updates contact custom fields, triggers automated workflows from Salesforce events, syncs opt-outs for GDPR compliance, and pushes subscriber data to Emma via SFTP Connect.

Use Cases

What teams ask their AI agent about Emma

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which Emma campaigns had open rates above 25% last month and what subject lines did they use?

Your AI agent analyzes Emma data and delivers actionable insights — automatically, in seconds.

2 hrs → 10 min

Improvado Agent Cross-channel

Compare Emma email click-through rates with Google Ads conversion rates for our Q1 product launch

Your AI agent analyzes Emma data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Sync all contacts who opened our last three campaigns into Salesforce as warm leads

Your AI agent analyzes Emma data and delivers actionable insights — automatically, in seconds.

3 hrs → 15 min

AI Agent Access

Your agent doesn't just read Emma — it syncs and enriches it.

Read

Read: Contacts, leads, custom fields, campaign metrics (opens, clicks, bounces, unsubscribes), dynamic segment membership, opt-out timestamps, and workflow trigger events.

Write

Write: Update contact custom fields, trigger pre-built email campaigns, sync subscriber data bidirectionally with Salesforce and Zapier, manage opt-out status, and refresh dynamic segments based on CRM field changes.

Monitor

Monitor: Real-time campaign performance, deliverability metrics, opt-out compliance across integrated platforms, SFTP Connect sync logs, and automated workflow execution status.

Claude, ChatGPT, and Cursor can trigger automated workflows, update contact custom fields, and sync subscriber data bidirectionally with your CRM. Your agent pushes Salesforce events to trigger Emma campaigns, updates opt-out status across systems for GDPR compliance, and refreshes dynamic segments based on cross-platform behavior. Every write action is logged in an immutable audit trail with user attribution and rollback capability.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Emma

You

Which Emma campaigns had open rates above 25% last month and what subject lines did they use?

High-Performing Campaigns

Campaign Subject	Open Rate	Click Rate
Exclusive: 30% Off Spring Collection	34.2%	7.8%
Your Personal Style Guide Inside	31.5%	6.3%
Last Chance: Sale Ends Tonight	28.9%	5.9%
New Arrivals You'll Love	27.3%	5.1%
Member Exclusive: Early Access	26.1%	4.7%

5 campaigns · 89,340 recipients · avg 29.6% open rate

You

Sync all contacts who opened our last three campaigns into Salesforce as warm leads

Lead sync configured

Syncing 3,847 engaged contacts to Salesforce with 'Warm' status

Destinations

Send Emma data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Emma as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Emma?

Improvado connects via Emma's open API using secure authentication credentials you provide during setup. Configuration takes approximately 10 minutes and includes mapping your custom fields and campaign templates. The platform supports real-time bidirectional syncing, with historical data backfill available for campaign metrics and contact records dating back to your account creation.

What Emma data does Improvado pull?

Improvado extracts leads, contacts, and all custom fields you've configured in Emma, including industry, opportunity close date, and segmentation criteria. Campaign performance data includes opens, clicks, bounces, unsubscribes, and opt-out timestamps. The integration also pulls dynamic segment membership, workflow trigger events, and SFTP Connect sync logs. All metrics refresh in real time as subscribers interact with your campaigns.

How often does Emma data refresh?

Emma data syncs in real time through Improvado's continuous integration layer. Campaign metrics like opens and clicks appear within seconds of subscriber interaction. Contact field changes, opt-outs, and segment membership updates trigger immediate syncs to ensure GDPR compliance and accurate targeting. You can also manually trigger a full refresh from the Improvado dashboard at any time.

Can the AI agent write data back to Emma?

Yes. Your AI agent can update contact custom fields, trigger pre-built email workflows, sync subscriber data from external systems, and manage opt-out status across integrated platforms. Write-back actions support Emma's native Salesforce integration, Zapier automation triggers, and SFTP Connect for bulk updates. Every modification is recorded in Improvado's audit trail with timestamp, user attribution, and the ability to review or revert changes.

Is Emma data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready with data processing agreements available on request. All Emma credentials are stored in an encrypted vault and never exposed to AI agents directly. Data in transit uses TLS 1.3 encryption, and data at rest is encrypted with AES-256. Role-based access controls let you restrict which team members can read or write Emma data through the AI layer.

How does Emma connect with other platforms in Improvado?

Improvado maps Emma data to a Common Data Model that unifies email metrics with advertising, CRM, and analytics platforms. Your agent can correlate Emma open rates with Google Ads spend, match email clicks to Salesforce opportunity stages, or compare campaign performance across Emma, Mailchimp, and HubSpot. The unified schema lets you ask cross-platform questions like 'Which channels drove the most engaged email subscribers last quarter?' without writing SQL.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Emma today

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