Connect Awin Data — Partner Performance Insights
Connect Awin and let AI agents query publisher performance, transaction details, and commission data alongside your marketing spend from 1,000+ sources.
Key Takeaways Connect Awin integration effortlessly
Improvado connects to Awin's API to extract comprehensive affiliate marketing data including publisher performance, commission tracking, conversion metrics, and transaction details. The platform automatically pulls data from all your Awin programs and publisher relationships on scheduled intervals. No manual report downloads or complex API management required. Data refreshes maintain complete historical records while capturing real-time performance updates.
Unified affiliate data across networks
Awin data integrates with other affiliate networks and marketing channels through Improvado's Marketing Common Data Model (MCDM). Publisher performance metrics align with data from ShareASale, Commission Junction, and direct partnerships for consolidated reporting. Campaign attribution connects affiliate conversions to your broader marketing funnel including paid search, social media, and email campaigns. This normalization enables accurate ROI calculation across all acquisition channels.
Data objects and fields Improvado extracts from Awin
| Object | Fields |
|---|---|
| Campaign | campaign_id campaign_name clicks impressions conversions commission sales_value |
| Publisher | publisher_id publisher_name clicks conversions commission_amount validation_status |
| Transaction | transaction_id transaction_date sale_amount commission_amount order_ref status |
| Creative | creative_id creative_name clicks impressions click_through_rate conversions |
| Commission Group | commission_group_id commission_group_name commission_rate sales commission_earned |
From connection to autonomous action in three steps
Connect
Connect your Awin advertiser account via API token. The agent authenticates and syncs publisher performance data, commission structures, transaction history, and creative assets across all active programs.
Ask
Ask questions like 'which publishers have declining conversion rates' or 'show me new publishers driving sales above £500' and get instant breakdowns by publisher type, product category, and customer geography.
Act
The agent adjusts commission rates for specific publishers, pauses underperforming partnerships, approves pending publisher applications, and updates tracking parameters across campaigns without leaving the conversation.
What teams ask their AI agent about Awin
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare publisher performance across Awin and other affiliate networks in one view
Your AI agent analyzes Awin data and delivers actionable insights — automatically, in seconds.
Optimize commission rates based on publisher quality and conversion data
Your AI agent analyzes Awin data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing affiliate channel contribution to revenue
Your AI agent analyzes Awin data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Awin — it ranks publisher quality
Read
The agent reads publisher performance metrics including revenue, clicks, conversions, EPC, commission costs, transaction details, creative performance, and publisher segmentation data from your Awin advertiser account.
Write
The agent modifies commission structures, approves or declines publisher applications, pauses or activates publisher relationships, updates tracking links, and adjusts program terms for specific publisher segments.
Monitor
The agent monitors for publishers with declining EPC trends, unusual transaction patterns, commission threshold breaches, new high-performing publishers, and conversion rate anomalies that require immediate attention.
AI agents query publisher performance, conversion metrics, and transaction details from Awin programs. They compare affiliate results across multiple networks to identify your best-performing partners. Agents can calculate publisher-level ROI and recommend commission rate changes based on conversion quality and revenue contribution.
| Publisher | Revenue | EPC Growth |
|---|---|---|
| Outdoor Gear Reviews | £34,210 | +47% |
| Trail Runner Magazine | £28,950 | +33% |
| Adventure Cashback | £24,180 | +12% |
| Hiking Community Forum | £19,440 | +28% |
| Camping Deals Network | £17,820 | +19% |
Send Awin data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Awin as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Awin data can Improvado extract?
How often does Awin data sync to my warehouse?
Can I track individual publisher performance over time?
Does the integration support Awin's commission groups?
Can I combine Awin data with other affiliate networks?
What destinations work with Awin integration?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Awin today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.