Data sources
/
Qubit

Qubit Integration for Personalization Analytics

Sync A/B test results, visitor behavior, and conversion optimization data from Qubit. Exports to Databricks or Power BI for experimentation analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Qubit personalization data integration

Improvado integrates with Qubit's APIs to extract A/B test results, personalization campaign performance, and customer experience analytics. The connection automatically pulls experiment data, conversion metrics, and audience insights on your chosen schedule. No manual report exports or complex data transformations needed. Historical test results and ongoing experiment tracking flow seamlessly to your data warehouse.

Qubit Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Qubit + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified experimentation and marketing data

Our Marketing Common Data Model normalizes Qubit experiment data with your advertising platforms, analytics tools, and customer data. A/B test results align with marketing campaign performance using standardized metrics and dimensions. This unified view reveals how personalization impacts your entire marketing funnel. Measure experiment lift alongside paid media performance and email campaign results.

Use Cases

What users ask their Qubit integration

Cross-channel
Analyze personalization impact across marketing channels and customer segments
8 hrs → 20 min
Budget optimization
Track A/B test performance by traffic source to optimize acquisition campaigns
5 hrs → 15 min
Executive reporting
Build executive dashboards showing experimentation ROI and customer experience KPIs
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Qubit metrics does Improvado extract?
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Improvado pulls A/B test results, conversion rates, personalization performance, customer segments, and experience analytics from Qubit APIs. We also extract experiment configurations and audience targeting data.
Can I combine Qubit data with Google Analytics?
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Yes, Improvado's MCDM standardizes Qubit experiment data with Google Analytics, Adobe Analytics, and other platforms. This enables unified analysis of how personalization affects overall website performance.
How does the integration handle ongoing experiments?
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Improvado automatically tracks active experiments and pulls real-time performance data as tests run. You get continuous updates on experiment metrics without manual intervention.
What data warehouses support Qubit integration?
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Qubit data flows to BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. Direct connections to Tableau, Power BI, and Looker are also available.
Does this require technical setup in Qubit?
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No technical changes needed in your Qubit account. You provide API credentials through Improvado's interface, and we handle all data extraction and transformation automatically.
How much historical Qubit data can I import?
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Historical data availability depends on your Qubit data retention settings. Improvado can import all accessible historical experiments and performance data during initial setup.