MSN + Improvado: News Portal Advertising Insights

Connect MSN advertising and let AI agents query impressions, clicks, conversions, and audience demographics alongside 1,000+ other platforms.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to MSN

Show me top-performing MSN ad campaigns this month and their conversion rates.

Your top 5 MSN campaigns drove 127K clicks with an average 3.2% conversion rate. Electronics campaign leads at 4.8% CVR with $42K spend.

Pause the two campaigns with CVR below 2% and reallocate budget to Electronics.

Paused Home Decor and Seasonal campaigns. Increased Electronics daily budget by $850. Projected 18% lift in conversions based on current performance.

Trusted by data-driven teams

1,000+

Integrations

200+

MSN Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect MSN advertising to your data infrastructure

Improvado connects to MSN advertising platforms to extract campaign performance and audience engagement data. The integration pulls metrics like impressions, clicks, conversions, and audience demographics automatically. Data syncs every hour to maintain current visibility into your MSN advertising performance. No manual CSV downloads or complex API setup required for your team.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the MSN API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor MSN through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified advertising data across all channels

Improvado's MCDM normalizes MSN advertising data with Google Ads, Facebook, Bing, and 500+ other marketing platforms. Standard field mapping enables cross-platform advertising analysis and unified reporting. Compare MSN's audience reach and engagement against other display and search networks. Build comprehensive attribution models that include MSN's contribution to your overall advertising performance.

Microsoft Advertising API v13 · OAuth 2.0 · 15-min sync · incremental

Schema Overview

Data objects and fields Improvado extracts from MSN

Object	Fields
Campaign	spend impressions clicks conversions CPA CTR budget
Ad Group	bids impressions clicks quality_score conversions status
Keyword	match_type CPC impressions clicks quality_score conversions
Ad	impressions clicks CTR spend ad_format

How it works

From connection to autonomous action in three steps

Connect

Connect your MSN Ads account via OAuth authentication. Improvado syncs campaign data, ad group metrics, keyword performance, and conversion tracking within minutes.

Ask

Ask questions like 'Which MSN ad groups have the lowest cost per acquisition?' or 'Show me impression share trends across my MSN campaigns for the past 30 days.'

Act

The agent adjusts bids on MSN campaigns, pauses underperforming ad groups, updates keyword match types, modifies daily budgets, and creates new audience segments based on conversion patterns.

Use Cases

What teams ask their AI agent about MSN

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare MSN ad performance against Google Display and Bing in unified campaign dashboards

Your AI agent analyzes MSN data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Cross-channel

Track MSN audience engagement alongside social media and search campaigns for full funnel view

Your AI agent analyzes MSN data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports showing MSN contribution to overall digital advertising ROI

Your AI agent analyzes MSN data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min

AI Agent Access

Your agent doesn't just read MSN — it benchmarks news portal performance

Read

The agent reads campaign performance metrics, ad group statistics, keyword-level data, impression share, quality scores, conversion tracking, audience segment performance, and bid adjustments from your MSN Ads account.

Write

The agent modifies campaign budgets, adjusts keyword bids, pauses or activates ad groups, updates ad copy variations, changes audience targeting parameters, and sets automated bid rules on MSN Ads.

Monitor

The agent monitors conversion rate thresholds, cost per acquisition limits, impression share drops, quality score changes, budget pacing alerts, and competitive auction metrics across your MSN campaigns.

AI agents query campaign metrics, audience engagement, and demographic data from MSN advertising. They can compare MSN performance against Google Display and Bing in unified analysis. Agents calculate MSN's contribution to total digital advertising ROI and funnel metrics.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · MSN

You

Which MSN campaigns have the highest click-through rates this quarter?

MSN Campaign Performance

Campaign	Clicks	CTR Change
Premium Mattress Collection	34.2K clicks	+2.8%
Organic Bedding Line	28.7K clicks	+1.9%
Adjustable Bed Frames	19.4K clicks	+3.4%
Luxury Pillow Series	16.1K clicks	+0.7%
Bedroom Furniture Sets	12.9K clicks	-0.4%

5 campaigns · 111K clicks · avg 1.68% CTR

You

Increase bids by 15% on the top 3 performing campaigns

Bid adjustments applied

3 campaigns updated · $1.2K daily budget increase

Destinations

Send MSN data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MSN as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What MSN advertising metrics can I extract with Improvado?

Improvado extracts campaign performance metrics like impressions, clicks, spend, conversions, CPM, CTR, and conversion rates from MSN advertising. You also get audience demographic data and creative performance analytics. All data includes campaign and ad-level breakdowns for detailed analysis.

How often does MSN advertising data refresh?

MSN advertising data refreshes every hour through Improvado's automated sync process. You can adjust the refresh frequency based on your campaign monitoring requirements. Historical data is included during initial setup for complete performance tracking.

Can I combine MSN data with other advertising platforms?

Yes, Improvado's MCDM normalizes MSN data with Google Ads, Facebook, Bing, and hundreds of other advertising platforms. Standard field mapping enables cross-platform comparison and unified advertising reporting. Analyze performance across all your advertising channels in one dashboard.

What destinations support MSN advertising data?

Send MSN advertising data to BigQuery, Snowflake, Redshift, Azure Synapse, or BI tools like Tableau, Power BI, and Looker. Improvado handles all data transformation and loading automatically. Your advertising data arrives ready for analysis without additional ETL work.

Do I need special access to connect MSN advertising?

You need admin access to your MSN advertising account to authorize the data connection. Improvado handles authentication and data extraction through secure API connections. No manual API key management or technical setup required from your team.

How much historical MSN advertising data can I access?

Improvado extracts historical data based on your MSN advertising account's retention limits. Most performance metrics are available for 12-24 months of history. The initial sync includes all available historical data for comprehensive campaign analysis and trend tracking.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your MSN today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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