AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
The Instagram API Platform can be used to build non-automated, authentic, high-quality apps and services that allow you to share your own content with 3rd party apps. The Mentions API is a subset of Instagram Graph API endpoints and Webhooks that allows you to get notified when your business has been mentioned in captions, comments and media.
Instead of using the Instagram app to track your mentions and story engagement, you can connect Instagram to Improvado so all your social data is in one place. In the Improvado platform, marketers can view their recent mentions and see who watched their story.
It’s a more efficient way to identify engaged customers and determine which types of posts resonate best with your audience. If you want to visualize your Instagram data, you can use a BI tool to create graphs and charts.
Learn how to integrate Instagram Stories and Mentions data with the rest of your marketing data using Improvado. Schedule a demo now.