Instagram Stories and Mentions Integration

Integrate Instagram Stories — Social Insights Automated

Stories performance, engagement rates, and mention tracking data flow to BigQuery automatically. Build social media ROI dashboards in Power BI or Tableau.

A
Improvado Agent
Connected to Instagram Stories and Mentions
What's our Instagram Stories and Mentions performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Instagram Stories and Mentions Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Instagram Stories to your data warehouse

Improvado extracts Instagram Stories metrics including reach, impressions, replies, exits, and completion rates through the Instagram Graph API. The platform captures story-level performance data, audience demographics, and engagement patterns automatically. Data flows into your chosen destination like Snowflake, BigQuery, or Power BI without manual intervention. Mention tracking across posts and stories provides comprehensive brand monitoring capabilities.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Instagram Stories and Mentions API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Instagram Stories and Mentions through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Instagram Stories and Mentions via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Instagram Stories and Mentions performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Integrate Instagram Stories & Mentions Data with Improvado

Leverage Instagram’s API with Improvado to automatically collect, store, and analyze Stories and mention data in your preferred data warehouse and gain insights into critical engagement data.

  • Automatically pull Instagram Stories and mention data into your data warehouse.
  • Preserve historical data beyond Instagram’s native retention limits.
  • Integrate seamlessly with BI tools like Looker, Tableau, and Power BI for advanced reporting.
  • Eliminate manual exports and reduce data discrepancies with real-time syncing.

How It Works: From Instagram API to Your Data Warehouse

  1. Connect Instagram via Improvado’s API integration.
  2. Extract and normalize data from Stories and mentions, ensuring consistency.
  3. Load data into your preferred warehouse (BigQuery, Snowflake, BigQuery, etc.).
  4. Analyze performance using dashboards and custom reports.
Integration details

Unified social media analytics

Improvado's Marketing Common Data Model standardizes Instagram Stories data alongside metrics from Facebook, TikTok, LinkedIn, and other social platforms. This normalization enables comparison of story performance across different social networks. Marketing teams can analyze the complete social media funnel from story views to website conversions. Cross-platform reporting reveals which content formats and platforms drive the highest engagement rates.

Use Cases

What teams ask their AI agent about Instagram Stories and Mentions

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

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Improvado Agent Analysis

Compare Instagram Stories performance against TikTok and Facebook Stories in one view

Your AI agent analyzes Instagram Stories and Mentions data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min
A
Improvado Agent Cross-channel

Track story-to-website attribution and conversion rates across social platforms

Your AI agent analyzes Instagram Stories and Mentions data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Monitor brand mentions and sentiment across Instagram posts and stories

Your AI agent analyzes Instagram Stories and Mentions data and delivers actionable insights — automatically, in seconds.

3 hrs → 10 min
AI Agent Access

Your agent doesn't just read Instagram Stories and Mentions — it acts on it

Read

Pull metrics, dimensions, and trends from Instagram Stories and Mentions — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Instagram Stories and Mentions through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Instagram Stories and Mentions
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Instagram Stories and Mentions data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Instagram Stories and Mentions as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts reach, impressions, replies, exits, completion rates, and navigation metrics for each story. The platform also captures audience demographics, engagement timing, and story sequence performance. Mention tracking includes hashtags, @mentions, and branded content tags.

Put an AI agent on your Instagram Stories and Mentions today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.