Data sources

Google Analytics

Stream Google Analytics data without code

Spot Google Analytics data Insights before others do. Simply connect API to Improvado.

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Extract All Your Marketing Data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to inform marketing decisions.
We created The Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Turn your Google Analytics data into actionable insights.
The Google Analytics connector is a real-time API used for integrating Google Analytics into your preferred marketing tools. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data. For websites you can get a lot of great data by simply adding the Google Analytics snippet to your site so that it loads with all of your pages.

Pulls and Maps engagement metrics from AdSense, DoubleClick AdExchange, and DoubleClick for Publishers so advertisers can analyze cross-platform data with a few clicks
Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals
Expected Google Analytics data. A custom dataset that contains metrics and dimensions selected during the setup process.

Get The Most Out Of Google Analytics

Google Analytics is a retargeting and prospecting platform for advertisers. Google Analytics is typically used for essential website analytics, but also offers analytics for mobile apps. Through precise targeting, users are able to drive online sales, promote products and enhance brand awareness. By connecting Google Analytics to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

Go beyond the Google Analytics dashboards and ask any question you want about your advertising data.
Calculate your total spend across all of your campaigns.
Analyze how each of your campaigns have performed based on any parameter.
Combine data from your website, mobile app or servers with your Google Analytics data to analyze multi-step conversion paths.

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Extract All Your Marketing Data from Google Analytics

Google Analytics

Available Metrics & Dimensions

You can explore an extensive overview of the full list of all common report types by providers in Improvado Data Dictionary
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This list includes such fields as metrics, properties, dimensions, etc.
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Talk to our experts to get more details on it.

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Extract All Your Marketing Data from Google Analytics

Pulls and Maps engagement metrics from AdSense, DoubleClick AdExchange, and DoubleClick for Publishers so advertisers can analyze cross-platform data with a few clicks
Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals
Expected Google Analytics data. A custom dataset that contains metrics and dimensions selected during the setup process.

Get The Most Out Of Google Analytics

Go beyond the Google Analytics dashboards and ask any question you want about your advertising data.
Calculate your total spend across all of your campaigns.
Analyze how each of your campaigns have performed based on any parameter.
Combine data from your website, mobile app or servers with your Google Analytics data to analyze multi-step conversion paths.

Google Analytics

Available Metrics & Dimensions

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Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

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Combine data from multiple sources

Over 200+ connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D

Regional Digital Manager

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Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

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Stream Google Analytics data without code

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Combine data from multiple sources

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

Explore the full catalog

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Connected to the leading data warehouse solutions

Load data into your warehouse of choice within minutes.

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Fully managed data pipelines for marketing teams

Extract data from 200+ pre-built connectors

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.

Transform your data without SQL skills

Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.