Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to inform marketing decisions.
We created The Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Turn your Google Analytics data into actionable insights.
The Google Analytics connector is a real-time API used for integrating Google Analytics into your preferred marketing tools. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data. For websites you can get a lot of great data by simply adding the Google Analytics snippet to your site so that it loads with all of your pages.

• Pulls and Maps engagement metrics from AdSense, DoubleClick AdExchange, and DoubleClick for Publishers so advertisers can analyze cross-platform data with a few clicks
• Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals
• Expected Google Analytics data. A custom dataset that contains metrics and dimensions selected during the setup process.

Google Analytics is a retargeting and prospecting platform for advertisers. Google Analytics is typically used for essential website analytics, but also offers analytics for mobile apps. Through precise targeting, users are able to drive online sales, promote products and enhance brand awareness. By connecting Google Analytics to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

• Go beyond the Google Analytics dashboards and ask any question you want about your advertising data.
• Calculate your total spend across all of your campaigns.
• Analyze how each of your campaigns have performed based on any parameter.
• Combine data from your website, mobile app or servers with your Google Analytics data to analyze multi-step conversion paths.