Google Analytics is a retargeting and prospecting platform for advertisers. Google Analytics is typically used for essential website analytics, but also offers analytics for mobile apps. For websites you can get a lot of great data by simply adding the Google Analytics snippet to your site so that it loads with all of your pages.
- Pulls and Maps engagement metrics from AdSense, DoubleClick AdExchange, and DoubleClick for Publishers so advertisers can analyze cross-platform data with a few clicks
- Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals
- Expected Google Analytics data. A custom dataset that contains metrics and dimensions selected during the setup process.