Load Google Analytics data to your visualization tool. Map Google Analytics data with your Marketing data

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI

About Google Analytics

Google Analytics is a retargeting and prospecting platform for advertisers. Google Analytics is typically used for essential website analytics, but also offers analytics for mobile apps. For websites you can get a lot of great data by simply adding the Google Analytics snippet to your site so that it loads with all of your pages.

  • Pulls and Maps engagement metrics from AdSense, DoubleClick AdExchange, and DoubleClick for Publishers so advertisers can analyze cross-platform data with a few clicks
  • Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals
  • Expected Google Analytics data. A custom dataset that contains metrics and dimensions selected during the setup process.

Available Dimensions

Campaign
Campaign
Metrics
  • GA adClicks
  • GA adCost
  • GA Avg Session Duration
  • GA Bounce Rate
  • GA Bounces
  • GA goal Completions All
  • GA goal Value All
  • GA impressions
  • GA Item Quantity
  • GA MCF Assisted Conversions
  • GA MCF Assisted Conversions Value
  • GA MCF Direct Assisted Conversion
  • GA MCF Direct Assisted Value
  • GA MCF Direct First Interaction Conversions
  • GA MCF Direct Last Interaction Conversions
  • GA MCF Display Assisted Conversion
  • GA MCF Display Assisted Value
  • GA MCF Display First Interaction Conversions
  • GA MCF Display Last Interaction Conversions
  • GA MCF Email
  • GA MCF Email Assisted Value
  • GA MCF Email First Interaction Conversions
  • GA MCF Email Last Interaction Conversions
  • GA MCF First Interaction Conversions
  • GA MCF First Interaction Value
  • GA MCF Last Interaction Conversions
  • GA MCF Last Interaction Value
  • GA MCF Organic Search Assisted Conversion
  • GA MCF Organic Search Assisted Value
  • GA MCF Organic Search First Interaction Conversions
  • GA MCF Organic Search Last Interaction Conversions
  • GA MCF (Other) Assisted Conversion
  • GA MCF (Other) Assisted Value
  • GA MCF (Other) First Interaction Conversions
  • GA MCF (Other) Last Interaction Conversions
  • GA MCF Paid Search Assisted Conversion
  • GA MCF Paid Search Assisted Value
  • GA MCF Paid Search First Interaction Conversions
  • GA MCF Paid Search Last Interaction Conversions
  • GA MCF Referral Assisted Conversion
  • GA MCF Referral Assisted Value
  • GA MCF Referral First Interaction Conversions
  • GA MCF Referral Last Interaction Conversions
  • GA MCF Social Network Assisted Conversion
  • GA MCF Social Network Assisted Value
  • GA MCF Social Network First Interaction Conversions
  • GA MCF Social Network Last Interaction Conversions
  • GA MCF Total Conversion
  • GA newUsers
  • GA New Visits
  • GA pageviews
  • GA Pageviews
  • GA sessions
  • GA Sessions
  • GA Sum Session Duration
  • GA Total Events
  • GA total Value
  • GA transaction revenue
  • GA transactions
  • GA users
  • GA Visits
UTMS's
UTMS's
Metrics
  • Sessions
  • Bounces
  • Goal 1 Completions
  • Goal 2 Completions
  • Goal 3 Completions
  • Goal 4 Completions
  • Goal 5 Completions
  • Goal 6 Completions
  • Goal 7 Completions
  • Goal 8 Completions
  • Goal 9 Completions
  • Goal 10 Completions
  • Goal 11 Completions
  • Goal 12 Completions
  • Goal 13 Completions
  • Goal 14 Completions
  • Goal 15 Completions
  • Goal 16 Completions
  • Goal 17 Completions
  • Goal 18 Completions
  • Goal 19 Completions
  • Goal 20 Completions
  • Goal 1 Value
  • Goal 2 Value
  • Goal 3 Value
  • Goal 4 Value
  • Goal 5 Value
  • Goal 6 Value
  • Goal 7 Value
  • Goal 8 Value
  • Goal 9 Value
  • Goal 10 Value
  • Goal 11 Value
  • Goal 12 Value
  • Goal 13 Value
  • Goal 14 Value
  • Goal 15 Value
  • Goal 16 Value
  • Goal 17 Value
  • Goal 18 Value
  • Goal 19 Value
  • Goal 20 Value
  • Users
Campaign Code
Campaign Code
Metrics
  • Sessions
  • Bounces
  • Goal 1 Completions
  • Goal 2 Completions
  • Goal 3 Completions
  • Goal 4 Completions
  • Goal 5 Completions
  • Goal 6 Completions
  • Goal 7 Completions
  • Goal 8 Completions
  • Goal 9 Completions
  • Goal 10 Completions
  • Goal 11 Completions
  • Goal 12 Completions
  • Goal 13 Completions
  • Goal 14 Completions
  • Goal 15 Completions
  • Goal 16 Completions
  • Goal 17 Completions
  • Goal 18 Completions
  • Goal 19 Completions
  • Goal 20 Completions
  • Goal 1 Value
  • Goal 2 Value
  • Goal 3 Value
  • Goal 4 Value
  • Goal 5 Value
  • Goal 6 Value
  • Goal 7 Value
  • Goal 8 Value
  • Goal 9 Value
  • Goal 10 Value
  • Goal 11 Value
  • Goal 12 Value
  • Goal 13 Value
  • Goal 14 Value
  • Goal 15 Value
  • Goal 16 Value
  • Goal 17 Value
  • Goal 18 Value
  • Goal 19 Value
  • Goal 20 Value
  • Users
Analytics DBM
Analytics DBM
Metrics
  • Sessions
  • Bounces
  • Goal 1 Completions
  • Goal 2 Completions
  • Goal 3 Completions
  • Goal 4 Completions
  • Goal 5 Completions
  • Goal 6 Completions
  • Goal 7 Completions
  • Goal 8 Completions
  • Goal 9 Completions
  • Goal 10 Completions
  • Goal 11 Completions
  • Goal 12 Completions
  • Goal 13 Completions
  • Goal 14 Completions
  • Goal 15 Completions
  • Goal 16 Completions
  • Goal 17 Completions
  • Goal 18 Completions
  • Goal 19 Completions
  • Goal 20 Completions
  • Goal 1 Value
  • Goal 2 Value
  • Goal 3 Value
  • Goal 4 Value
  • Goal 5 Value
  • Goal 6 Value
  • Goal 7 Value
  • Goal 8 Value
  • Goal 9 Value
  • Goal 10 Value
  • Goal 11 Value
  • Goal 12 Value
  • Goal 13 Value
  • Goal 14 Value
  • Goal 15 Value
  • Goal 16 Value
  • Goal 17 Value
  • Goal 18 Value
  • Goal 19 Value
  • Goal 20 Value
  • Users
Analytics DCM
Analytics DCM
Metrics
  • Sessions
  • Bounces
  • Goal 1 Completions
  • Goal 2 Completions
  • Goal 3 Completions
  • Goal 4 Completions
  • Goal 5 Completions
  • Goal 6 Completions
  • Goal 7 Completions
  • Goal 8 Completions
  • Goal 9 Completions
  • Goal 10 Completions
  • Goal 11 Completions
  • Goal 12 Completions
  • Goal 13 Completions
  • Goal 14 Completions
  • Goal 15 Completions
  • Goal 16 Completions
  • Goal 17 Completions
  • Goal 18 Completions
  • Goal 19 Completions
  • Goal 20 Completions
  • Goal 1 Value
  • Goal 2 Value
  • Goal 3 Value
  • Goal 4 Value
  • Goal 5 Value
  • Goal 6 Value
  • Goal 7 Value
  • Goal 8 Value
  • Goal 9 Value
  • Goal 10 Value
  • Goal 11 Value
  • Goal 12 Value
  • Goal 13 Value
  • Goal 14 Value
  • Goal 15 Value
  • Goal 16 Value
  • Goal 17 Value
  • Goal 18 Value
  • Goal 19 Value
  • Goal 20 Value
  • Users
Pages
Pages
Metrics
  • Sessions
  • Bounces
  • Goal 1 Completions
  • Goal 2 Completions
  • Goal 3 Completions
  • Goal 4 Completions
  • Goal 5 Completions
  • Goal 6 Completions
  • Goal 7 Completions
  • Goal 8 Completions
  • Goal 9 Completions
  • Goal 10 Completions
  • Goal 11 Completions
  • Goal 12 Completions
  • Goal 13 Completions
  • Goal 14 Completions
  • Goal 15 Completions
  • Goal 16 Completions
  • Goal 17 Completions
  • Goal 18 Completions
  • Goal 19 Completions
  • Goal 20 Completions
  • Goal 1 Value
  • Goal 2 Value
  • Goal 3 Value
  • Goal 4 Value
  • Goal 5 Value
  • Goal 6 Value
  • Goal 7 Value
  • Goal 8 Value
  • Goal 9 Value
  • Goal 10 Value
  • Goal 11 Value
  • Goal 12 Value
  • Goal 13 Value
  • Goal 14 Value
  • Goal 15 Value
  • Goal 16 Value
  • Goal 17 Value
  • Goal 18 Value
  • Goal 19 Value
  • Goal 20 Value
  • Users
  • Page Views
  • Time on page
  • Exits
Product Performance
Product Performance
Metrics
  • Sessions
  • Product Revenue
  • Unique Purchases
  • Quantity
Adwords Analytics
Adwords Analytics
Metrics
  • Sessions
  • Bounces
  • Goal 1 Completions
  • Goal 2 Completions
  • Goal 3 Completions
  • Goal 4 Completions
  • Goal 5 Completions
  • Goal 6 Completions
  • Goal 7 Completions
  • Goal 8 Completions
  • Goal 9 Completions
  • Goal 10 Completions
  • Goal 11 Completions
  • Goal 12 Completions
  • Goal 13 Completions
  • Goal 14 Completions
  • Goal 15 Completions
  • Goal 16 Completions
  • Goal 17 Completions
  • Goal 18 Completions
  • Goal 19 Completions
  • Goal 20 Completions
  • Goal 1 Value
  • Goal 2 Value
  • Goal 3 Value
  • Goal 4 Value
  • Goal 5 Value
  • Goal 6 Value
  • Goal 7 Value
  • Goal 8 Value
  • Goal 9 Value
  • Goal 10 Value
  • Goal 11 Value
  • Goal 12 Value
  • Goal 13 Value
  • Goal 14 Value
  • Goal 15 Value
  • Goal 16 Value
  • Goal 17 Value
  • Goal 18 Value
  • Goal 19 Value
  • Goal 20 Value
  • Users
  • Adwords Impressions
  • Adwords Cost
  • Adwords Clicks
Channel Grouping
Channel Grouping
Metrics
  • Channel Grouping (ga:channelGrouping)
  • Account id
  • Date (ga:date)
  • Source Medium (ga:sourceMedium)
  • Ad Content (ga:adContent)
  • Campaign (ga:campaign)
  • Page Views (ga:pageviews)
  • New Users (ga:newUsers)
  • Sessions (ga:sessions)
  • Session Duration (ga:sessionDuration)
  • Users (ga:Users)
  • Bounce Rate (ga:bounceRate)
  • Bounces (ga:bounces)
  • Transaction Revenue (ga:transactionRevenue)
  • Transactions (ga:transactions)

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Getting started is easy. Be up and running in minutes

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Your marketing data, simplified🤘
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