About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

About Criteo

Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo is built to help you track key conversion events and details.

Available Dimensions

Campaign
Campaign
Metrics
  • Order Value
  • Order Value Post View
  • Sales
  • Sales Post View
  • Clicks
  • Impressions
  • Spent

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Resources

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
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