Criteo Integration: Retargeting Data Automated

Connect Criteo and let AI agents query retargeting performance, product catalog metrics, and cross-device conversion data.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Criteo

Which Criteo campaigns had ROAS above 4.0 this month, and what's the total spend?

Your top 3 campaigns exceeded ROAS 4.0, driving $47,320 in total spend with 1,847 conversions and an average CTR of 2.4%. The "Summer Retargeting" campaign led with ROAS of 5.8, followed by "Dynamic Product Ads" at 4.9 and "Abandoned Cart Recovery" at 4.3.

What's driving the high ROAS in Summer Retargeting, and should I reallocate budget from lower performers?

Summer Retargeting shows 68% higher engagement on mobile devices with an average CPC of just $0.42 versus $0.71 desktop. Product categories "Electronics" and "Home & Garden" contribute 79% of conversions, while your "Spring Clearance" campaign underperforms at ROAS 1.9 with $8,200 spend that could be reallocated for an estimated $15,400 additional revenue.

Trusted by data-driven teams

1,000+

Integrations

200+

Criteo Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Criteo integration effortlessly

Improvado integrates with Criteo's API to extract retargeting campaign performance, product catalog metrics, audience insights, and conversion tracking data. Our platform automatically refreshes data every 2 hours, capturing dynamic product ad performance, bid optimization results, and cross-device retargeting metrics. The integration handles complex product feed analysis and audience segmentation without manual report exports from Criteo's interface.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Criteo API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Criteo through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Standardized commerce advertising data

Criteo data gets normalized through Improvado's Marketing Common Data Model, aligning retargeting metrics with data from other commerce advertising platforms like Google Shopping and Facebook Dynamic Ads. Product categories, audience segments, and conversion events maintain consistent formatting across all your commerce marketing channels. This standardization enables accurate cross-platform ROAS analysis and unified customer journey tracking.

Criteo Marketing API v2023-07 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Criteo

Object	Fields
Campaign	cost impressions clicks conversions revenue status budget
Ad Set	spend impressions clicks CTR CPC conversions status
Product	impressions clicks cost sales ROAS product_id
Ad	impressions clicks CTR cost display_rate
Category	spend impressions clicks conversions category_revenue

How it works

From connection to autonomous action in three steps

Connect

Connect your Criteo account to Improvado using secure API authentication with no coding required. Improvado automatically extracts campaign performance data, product catalog metrics, audience segments, bidding strategies, conversion tracking, and cross-device attribution in real time.

Ask

Ask your AI agent questions about Criteo performance in plain English, like "Show me Criteo CTR and CPC trends by audience segment for Q1" or "Which product categories have the lowest conversion cost?" The agent instantly queries your normalized data and surfaces actionable insights with context.

Act

Your agent acts on insights by generating automated reports, setting up alerts for budget pacing or ROAS thresholds, and exporting data to Slack, Google Sheets, or your BI tools. It can flag underperforming campaigns, recommend bid adjustments, and schedule weekly performance summaries without manual intervention.

Use Cases

What teams ask their AI agent about Criteo

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Criteo retargeting performance with Google Shopping and Facebook Dynamic Ads

Your AI agent analyzes Criteo data and delivers actionable insights — automatically, in seconds.

4 hrs → 20 min

Improvado Agent Cross-channel

Optimize product bidding strategies using consolidated catalog performance data

Your AI agent analyzes Criteo data and delivers actionable insights — automatically, in seconds.

3 hrs → auto

Improvado Agent Reporting

Track customer lifetime value across Criteo and other commerce advertising platforms

Your AI agent analyzes Criteo data and delivers actionable insights — automatically, in seconds.

Manual → auto

AI Agent Access

Your agent doesn't just read Criteo — it optimizes product bidding

Read

The agent reads comprehensive Criteo data including campaign performance metrics (impressions, clicks, conversions, spend, ROAS, CTR, CPC), product-level performance from dynamic ads, audience segment breakdowns, device and geography splits, and attribution reports. It accesses historical trends, real-time bidding data, and cross-campaign comparisons to answer complex analytical questions.

Write

The agent writes custom exports in CSV, Excel, or JSON formats, creates scheduled reports delivered to stakeholders via email or Slack, and populates dashboards in Tableau, Looker, or Power BI. It can generate executive summaries, performance scorecards, and budget allocation recommendations formatted for immediate use.

Monitor

The agent monitors Criteo campaigns for anomalies like sudden CPC spikes, ROAS drops below target thresholds, or unusual conversion rate changes. It sends proactive alerts via Slack or email when daily spend exceeds budget caps, detects underperforming product categories, or identifies optimization opportunities based on performance patterns.

AI agents query dynamic product ad performance, catalog metrics, audience insights, and cross-device conversions from all retargeting campaigns. They can compare Criteo efficiency against Google Shopping and Facebook Dynamic Ads, identify which products drive highest return, and calculate customer lifetime value when combined with e-commerce data. Agents automate bid adjustments based on product margin and conversion velocity.

Claude ChatGPT Cursor Gemini Any MCP Client

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Improvado Agent · Criteo

You

Criteo campaigns with ROAS above 4.0?

Query result

Campaign	Spend	ROAS
Summer Retargeting	$18,450	5.8
Dynamic Product Ads	$16,290	4.9
Abandoned Cart Recovery	$12,580	4.3
New Customer Acquisition	$9,720	4.1
Holiday Collection	$8,940	4.2

Improvado connected Criteo → synced ads data

You

What drives high ROAS in Summer Retargeting?

Report exported

5 items · sent to Slack

Destinations

Send Criteo data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Criteo as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Criteo metrics does Improvado extract?

Improvado captures impressions, clicks, conversions, revenue, ROAS, CPC, product-level performance, audience reach, and retargeting funnel metrics. We also extract catalog health data, bid optimization insights, and cross-device attribution metrics.

Can I get product-level performance data from Criteo?

Yes, the integration provides granular product performance including individual SKU metrics, category-level analysis, and product feed optimization recommendations. You can identify which products drive the highest retargeting ROAS.

Does Improvado support Criteo audience segments?

Our platform extracts all Criteo audience segments including visitor recency, product affinity, and custom audience performance. These segments are standardized for easy comparison with audiences from other advertising platforms.

How does the integration handle Criteo's attribution model?

Improvado extracts data using Criteo's attribution methodology while also providing last-click and view-through conversion data. This allows you to analyze performance using different attribution models within your BI tools.

What's the data refresh frequency for Criteo?

Criteo data refreshes every 2 hours by default. Final conversion and revenue data may have additional latency due to Criteo's attribution windows and post-click conversion tracking.

Can I connect multiple Criteo accounts to Improvado?

Yes, Improvado supports multiple Criteo advertiser accounts and can aggregate data across different regions or business units. Each account's data is clearly labeled for separate or combined analysis.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Criteo today

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