AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo is built to help you track key conversion events and details.
Improvado uses only REST API token for Criteo connection. Don't forget to create credentials for Criteo REST API.
Also, don't forget to set up the correct time zone want to see in Improvado with your Criteo SOAP User API options.