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Criteo retargeting campaigns, product performance, and conversion data flows to Looker. Measure incremental revenue from personalized ads.
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Improvado integrates with Criteo's API to extract retargeting campaign performance, product catalog metrics, audience insights, and conversion tracking data. Our platform automatically refreshes data every 2 hours, capturing dynamic product ad performance, bid optimization results, and cross-device retargeting metrics. The integration handles complex product feed analysis and audience segmentation without manual report exports from Criteo's interface.
Criteo data gets normalized through Improvado's Marketing Common Data Model, aligning retargeting metrics with data from other commerce advertising platforms like Google Shopping and Facebook Dynamic Ads. Product categories, audience segments, and conversion events maintain consistent formatting across all your commerce marketing channels. This standardization enables accurate cross-platform ROAS analysis and unified customer journey tracking.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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