AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo is built to help you track key conversion events and details.
Criteo provides you with two APIs to connect, but improvado uses only SOAP User API token for now. We will inform you when a transition to new Criteo REST API will happen.
Also, don't forget to set up the correct time zone want to see in Improvado with your Criteo SOAP User API options.
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!