TVMaze + Improvado: TV Schedule Data Automated
Connect TVMaze Schedule and let AI agents query TV programming data, air times, and show metadata alongside your media buying metrics.
Key Takeaways Connect TVMaze Schedule to your data warehouse
Improvado connects to TVMaze's schedule API to automatically extract TV programming data, show schedules, and episode information. The integration pulls comprehensive television schedule data including air times, network information, and show metadata on a regular basis. You can access detailed programming schedules, episode ratings, and network lineup data for media planning and analysis. Data flows seamlessly to BigQuery, Snowflake, Redshift, and your preferred analytics platforms.
Unified TV schedule data for media planning
Improvado's Marketing Common Data Model (MCDM) standardizes TVMaze schedule data with advertising spend, audience metrics, and campaign performance data. TV programming information integrates with media buying data for comprehensive advertising analysis. The normalized schema enables correlation between show schedules and advertising effectiveness across different time slots. You can optimize media placement by analyzing programming data alongside campaign performance metrics.
Data objects and fields Improvado extracts from TVMaze Schedule
| Object | Fields |
|---|---|
| Domestic | show_id airdate airtime airstamp runtime country_code |
| Web | show_id airdate airtime airstamp runtime channel network |
| Future | show_id airdate airtime airstamp runtime episode_number |
| Shows | name type language status premiered rating |
From connection to autonomous action in three steps
Connect
Connect your TVMaze Schedule feed via API key. The agent syncs your network's programming schedule, episode metadata, air times, and viewer engagement data in real-time.
Ask
Ask questions like 'Which time slots have the highest viewer drop-off?' or 'Show me scheduling conflicts with major sports events next month' or 'What's our strongest lead-in show for Thursday nights?'
Act
The agent reschedules episodes, identifies optimal time slots based on historical performance, flags programming conflicts, and adjusts lineups when live events run over scheduled times.
What teams ask their AI agent about TVMaze Schedule
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Correlate TV show schedules with advertising performance to optimize media buying strategies
Your AI agent analyzes TVMaze Schedule data and delivers actionable insights — automatically, in seconds.
Track programming changes against campaign delivery to adjust media plans in real-time
Your AI agent analyzes TVMaze Schedule data and delivers actionable insights — automatically, in seconds.
Build media planning dashboards combining schedule data with audience and spend metrics
Your AI agent analyzes TVMaze Schedule data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read schedules — it spots programming conflicts
Read
The agent reads your broadcast schedule, episode air times, show metadata, viewer engagement metrics, time slot performance data, and programming conflicts across your network lineup.
Write
The agent adjusts episode scheduling, moves shows between time slots, flags scheduling conflicts, recommends optimal air times based on viewer patterns, and updates programming blocks when events overrun.
Monitor
The agent monitors real-time viewer performance against scheduled forecasts, tracks completion rates by time slot, detects scheduling conflicts with competing programming, and alerts when shows underperform their historical slot averages.
AI agents query air times, network changes, and episode schedules to flag conflicts with your ad placements. They compare show ratings from TVMaze against your campaign performance to recommend better time slots. Agents automatically detect schedule shifts that affect your media plans.
| Show Title | Time Slot | Viewer Performance |
|---|---|---|
| Coast Road S3E12 | 8:00 PM | +23% vs avg |
| Midnight Detective | 9:00 PM | -18% vs forecast |
| The Harbor | 9:30 PM | +41% vs avg |
| Family Ties | 10:00 PM | -12% vs avg |
| Late Night Roundup | 11:00 PM | +8% vs avg |
Send TVMaze Schedule data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with TVMaze Schedule as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What TVMaze schedule data can Improvado extract?
How frequently does TVMaze schedule data update?
Can I filter TVMaze data by specific networks or shows?
Does the integration handle international TV schedules?
What destinations work with TVMaze schedule data?
How does Improvado structure TVMaze schedule data for analysis?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your TVMaze Schedule today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.