Crmble Integration

Crmble Data Integration — Trello CRM Performance Tracking

Connect Crmble in 5 minutes. Your AI agent reads contacts, deals, pipeline positions, and lead origins from Trello cards — then correlates sales performance with cross-channel insights from 1,000+ sources.

SOC 2 Type II
1,000+ Data Sources
Any Warehouse or BI Tool
A
Improvado Agent
Connected to Crmble
What are my Crmble close rates by lead origin this month?
Typeform: 28% close rate (43 leads, 12 closed), Google Forms: 22% (58 leads, 12.8 closed), Facebook Leads: 19% (67 leads, 12.7 closed), Website: 15% (81 leads, 12.2 closed).
Move all open Typeform deals over $5K to the proposal stage and sync contact details to Google Contacts.
Done — 8 deals moved to proposal list in Crmble, contact records synced to Google Contacts with updated job titles and notes.
Trusted by data-driven teams
DockerOMDhimsillyMattelASUSActivision
1,000+
Integrations
200+
Crmble Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado Key Takeaways

What your AI agent extracts from Crmble

Improvado pulls contacts linked to Trello cards with name, email, phone, job title, address, and notes; deals tracked via card positions in pipeline lists; and lead origins from sources like Typeform, Google Forms, and custom integrations. Your agent surfaces sales pipeline metrics including close rates, new customers, top-selling products, lead flow by origin and date, and real-time dashboard insights. All data syncs in real-time as Trello cards update.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Crmble API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Crmble through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Full Trello CRM Pipeline Data

Improvado pulls contacts linked to Trello cards with name, email, phone, job title, address, and notes; deals tracked via card positions in pipeline lists; and lead origins from sources like Typeform, Google Forms, and custom integrations from Crmble. We capture sales pipeline metrics including close rates, new customers, top-selling products, lead flow by origin and date, and real-time dashboard insights as Trello cards update.

Trello API · OAuth 2.0 · Real-time sync · Google Workspace bidirectional · incremental
Schema Overview

Data objects and fields Improvado extracts from Crmble

Object Fields
Contacts
contact_id name surname email phone job_title address notes origin date_created
Deals
deal_id contact_id trello_card_id pipeline_list position deal_value creation_date last_updated
Boards
board_id board_name pipeline_lists total_contacts total_deals dashboard_metrics
Lead_Origins
origin_name source_type total_leads close_rate integration_method
How it works

From connection to autonomous action in three steps

1

Connect

Connect: Authorize Crmble via Trello API OAuth and optional Google Workspace sync in under 10 minutes. Improvado backfills 12 months of Trello cards with Crmble Fields, including contacts, deals, and lead origins.

2

Ask

Query: Ask Which deals from Google Forms have been in my pipeline longer than 30 days? — your agent surfaces contact name, email, origin, days in pipeline, current list position, and last activity date from Crmble Fields and Trello card history.

3

Act

Act: Your agent creates new contacts on Trello cards, moves deals between pipeline lists, updates Crmble Fields like job title or lead source, syncs contact data to Google Contacts, and triggers Make.com automations — all logged in the audit trail.

Use Cases

What teams ask their AI agent about Crmble

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Which Crmble deals from Facebook Leads are stuck in the proposal stage for more than 14 days?

Your AI agent analyzes Crmble data and delivers actionable insights — automatically, in seconds.

3 hrs → 15 min
A
Improvado Agent Cross-channel

Compare my Crmble close rates by lead origin against Google Ads spend and email open rates for each source.

Your AI agent analyzes Crmble data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Move all Crmble deals over $10K to the negotiation list and add a follow-up note with next steps from our last Slack conversation.

Your AI agent analyzes Crmble data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min
AI Agent Access

Your agent doesn't just read Crmble — it automates it.

Read

Read: Contacts with name, email, phone, job title, address, notes, origin, and creation date; deals tracked by Trello card position in pipeline lists; dashboard metrics including close rates, new customers, top-selling products, and lead flow filtered by origin and date.

Write

Write: Create contacts on Trello cards, update Crmble Fields (email, phone, job title, origin), move deals between pipeline lists, add notes and attachments, sync contact data to Google Contacts, and trigger Make.com or Zapier automations.

Monitor

Monitor: Real-time alerts for new high-value deals, stale pipeline cards, close rate anomalies by lead origin, contact sync failures with Google Workspace, and dashboard metric thresholds like new customer targets.

Claude, ChatGPT, and Cursor can create contacts on Trello cards, move deals between pipeline lists, update Crmble fields like job title or lead origin, sync contact data to Google Contacts, and trigger automations via Make.com or Zapier based on cross-platform signals. Every write-back is logged in Improvado's audit trail with timestamp, user, and field changes for full governance.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Crmble
You
Show me Crmble deals from Facebook Leads stuck in proposal stage for more than 14 days
A
Stalled Facebook Lead Deals
Deal Name Days in Proposal Deal Value
Acme Corp — Enterprise Plan 23 days $18,500
BlueSky Inc — Pro Package 19 days $12,200
Vertex Solutions — Custom 17 days $24,800
TechFlow — Starter Bundle 21 days $8,900
Horizon Labs — Growth Plan 16 days $15,400
5 deals · $79,800 pipeline value · avg 19 days stalled
You
Move all deals over $10K to the negotiation list and add a follow-up note with next steps
A
Deals moved to negotiation
4 deals ($71,900) → Negotiation · follow-up notes added
Destinations

Send Crmble data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Crmble as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Crmble?
Improvado connects to Crmble via Trello's API using OAuth credentials in under 10 minutes. Setup involves authorizing access to your Trello boards where Crmble Power-Up is enabled, plus optional Google Workspace OAuth for bidirectional contact sync. Historical data backfill includes all Trello cards with Crmble Fields (contacts, deals, origins) from the past 12 months. No CSV exports or manual data entry required.
What Crmble data does Improvado pull?
Improvado extracts contacts with name, surname, email, phone, job title, address, notes, origin (lead source), and creation date; deals tracked by Trello card position in pipeline lists; and dashboard metrics including close rates, new customers, top-selling products, and lead flow filtered by origin and date. Only Trello cards with at least one Crmble contact field populated are included in dashboards. Data refreshes in real-time as cards are updated or moved between lists.
How often does Crmble data refresh?
Crmble data syncs in real-time via Trello's API, capturing card updates, field changes, and list movements instantly. Improvado's default sync interval is 15 minutes for incremental updates, with manual refresh available on demand. Bidirectional sync with Google Contacts and Drive happens near-real-time upon setup or manual trigger. SLA guarantees sub-hour latency for all contact and deal objects.
Can the AI agent write data back to Crmble?
Yes. Your AI agent can create contacts on Trello cards, update Crmble Fields like email, phone, job title, or lead origin, move deals between pipeline lists, add notes and attachments, and trigger automations via Make.com or Zapier integrations. Every write-back is recorded in Improvado's audit trail with user, timestamp, field changes, and approval status. Role-based access controls ensure only authorized agents can modify CRM data.
Is Crmble data secure with Improvado?
Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. All Crmble data is encrypted in transit (TLS 1.3) and at rest (AES-256). Trello API credentials and Google Workspace OAuth tokens are stored in a secure vault with role-based access controls and automatic rotation. Improvado never stores raw contact data longer than necessary for processing, and all integrations comply with Trello's and Google's security standards.
How does Crmble connect with other platforms in Improvado?
Improvado maps Crmble contacts, deals, and lead origins to a Common Data Model shared across 1,000+ sources. Your AI agent can correlate Crmble close rates by origin with Google Ads spend per campaign, match Typeform leads in Crmble to email engagement in Mailchimp, or compare pipeline velocity in Crmble against call activity in HubSpot. All joins happen automatically using unified contact identifiers and lead source taxonomy.