Improvado
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AppNexus Integration: Programmatic Data Simplified

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Connect AppNexus and let AI agents query programmatic performance, audience segments, and bidding data across your DSPs.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
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Improvado Agent
Connected to AppNexus
Show me campaigns with ROAS below 2.5x in the last 7 days
Found 12 campaigns underperforming. Your Retargeting-Q1-Desktop campaign has a 1.8x ROAS with $8,340 spend and only 247 conversions. Display-Prospecting-Mobile is at 2.1x ROAS with $5,120 spend.
Pause the bottom 5 campaigns and reallocate that budget to campaigns above 4x ROAS
Paused 5 campaigns totaling $18,200 daily spend. Increased budgets on 3 top performers by $6,100 each. Changes live in AppNexus. Projected savings: $22,400/week.
Trusted by data-driven teams
1,000+
Integrations
200+
AppNexus Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado
Key Takeaways

Connect AppNexus integration

Improvado connects to AppNexus through official APIs using secure authentication tokens. The platform extracts campaign performance, creative metrics, audience segments, and inventory data automatically. Data refreshes occur multiple times daily to capture real-time bidding results. Historical data backfills ensure complete campaign analysis from day one.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the AppNexus API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor AppNexus through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Unified programmatic data analysis

The Marketing Common Data Model normalizes AppNexus metrics alongside other programmatic platforms like Google Display & Video 360 and Amazon DSP. Campaign names, audience segments, and performance metrics align automatically across demand-side platforms. Your programmatic data combines with organic channels and direct media buys for complete attribution analysis.

Xandr API v1.0 · API key · hourly sync · incremental
Schema Overview

Data objects and fields Improvado extracts from AppNexus

Object Fields
Campaign
imps clicks cost conversions ctr cpm revenue
LineItem
imps clicks media_cost booked_revenue ctr conversion_rate bid_type
Creative
imps clicks ctr media_cost creative_format size
Publisher
imps clicks revenue rpm fill_rate publisher_name
Segment
imps clicks cost conversions segment_code segment_value
How it works

From connection to autonomous action in three steps

1

Connect

Connect your AppNexus account with OAuth in seconds. Improvado automatically normalizes campaigns, line items, creatives, and audience segments alongside 1000+ other marketing data sources for unified analysis.
2

Ask

Ask natural language questions about impressions, clicks, conversions, eCPM, viewability rates, and win rates. The agent surfaces AppNexus campaign performance, spend pacing, and audience insights instantly.
3

Act

The agent pauses underperforming line items, adjusts bid strategies, duplicates high-ROAS campaigns, updates targeting parameters, and reallocates budgets across insertion orders. Every write action is logged and auditable in real-time.
Use Cases

What teams ask their AI agent about AppNexus

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
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Improvado Agent Analysis

Compare AppNexus programmatic performance against Google Ads and Facebook for budget allocation

Your AI agent analyzes AppNexus data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min
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Improvado Agent Cross-channel

Analyze audience overlap between AppNexus segments and CRM data for targeting optimization

Your AI agent analyzes AppNexus data and delivers actionable insights — automatically, in seconds.

8 hrs → 25 min
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Improvado Agent Reporting

Create unified programmatic dashboards showing AppNexus alongside other DSP performance

Your AI agent analyzes AppNexus data and delivers actionable insights — automatically, in seconds.

Manual → auto
AI Agent Access

Your agent compares AppNexus bids against other DSPs for budget optimization

Read

Read campaign performance, line item metrics, insertion order budgets, creative delivery stats, impressions, clicks, conversions, spend, ROAS, CTR, eCPM, viewability, frequency caps, and audience segment performance from AppNexus.

Write

Write new line items, update campaign budgets, pause or activate campaigns, modify bid strategies, adjust frequency caps, clone insertion orders, update targeting rules, and reallocate spend across line items in AppNexus.

Monitor

Monitor ROAS drops below thresholds, budget pacing anomalies, CTR declines, impression delivery issues, conversion rate changes, spend overruns, and bid strategy performance across all AppNexus campaigns with instant alerts.

The AI agent queries campaign performance, creative metrics, and audience segment data from AppNexus automatically. It can identify inventory overlap and bidding inefficiencies by comparing AppNexus results with other programmatic platforms. Ask it to calculate effective CPM across all DSPs or analyze which audience segments deliver the lowest acquisition costs.

Claude ChatGPT Cursor Gemini Any MCP Client
Explore MCP →
Improvado Agent · AppNexus
You
Show top 5 line items by CTR this month with spend over $5k
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Top Line Items
Line Item CTR Spend
Video-Awareness-18-34 2.84% $14,230
Display-Retarget-Finance 2.61% $9,870
Native-Prospecting-West 2.47% $11,450
Banner-Lookalike-Urban 2.29% $7,620
Mobile-Conversion-Android 2.18% $8,340
5 line items · $51,510 total spend · avg CTR 2.48%
You
Duplicate these 5 line items with 1.5x budget for next month
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Line Items Created
5 new line items · $77,265 total budget
Destinations

Send AppNexus data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →
SOC 2 Type II
Certified Security
HIPAA
Health Data Privacy
GDPR
EU Data Protection
CCPA
CA Privacy Standard
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppNexus as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor ✗ ✗ ✗
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✓ ✗ SOC 2 only ✓ SOC 2 ✓
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What AppNexus data does Improvado extract?
Improvado extracts campaign performance, creative metrics, audience data, inventory reports, and billing information. Line item details, targeting parameters, and conversion tracking data are included. Custom reporting dimensions are also supported.
How often does AppNexus data refresh in Improvado?
AppNexus data typically refreshes every 3-6 hours to capture programmatic campaign changes. Real-time bidding results appear with minimal delay. Historical data backfills run automatically when new campaigns launch.
Can I combine AppNexus data with other programmatic platforms?
Yes, Improvado normalizes AppNexus data alongside Google Display & Video 360, Amazon DSP, and other programmatic platforms. Metrics align automatically for cross-platform comparison and budget optimization analysis.
Does Improvado support AppNexus custom reporting?
Improvado extracts standard AppNexus reports and can accommodate custom reporting requirements. Additional metrics and dimensions can be configured based on your specific programmatic analysis needs.
Where can I send AppNexus data from Improvado?
AppNexus data flows to Snowflake, BigQuery, Redshift, and other data warehouses. BI platforms like Tableau, Power BI, and Looker receive the transformed data for visualization and analysis.
How does Improvado handle AppNexus API rate limits?
Improvado manages API calls automatically to stay within AppNexus rate limits. The platform queues requests and optimizes extraction schedules to ensure reliable data delivery without service interruptions.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
Read story →
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
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