FullContact Data Integration — Identity Resolution & Enrichment

Improvado connects via the FullContact Enrich API using an API key generated from your FullContact Platform account. Setup takes approximately 5 minutes — simply log in to FullContact, generate your API key, and paste it into Improvado's connector configuration. Historical data backfill is not applicable since FullContact enriches records in real-time based on identifiers you provide. Once connected, AI agents can immediately resolve identities and enrich profiles with 900+ attributes.

Improvado extracts unified person profiles with demographics (age, gender, location), psychographics, social profiles (handles, links), professional data (job title, company, employment history), firmographics, buyer propensity scores, financial data, automotive data, and 1,100+ ethically-sourced attributes. You get access to Identity Graph matches that unify 50+ billion identifiers (emails, phones, hashed emails, mobile ad IDs, addresses) into 360-degree customer views. FullContact data refreshes in real-time with 40-millisecond response times and 30 million updates per day, instantly reflecting changes when you query the API.

FullContact data refreshes in real-time with 40-millisecond API response times and 30 million profile updates per day. Every API call or integration query instantly retrieves the latest enriched data, so your AI agent always works with current identity resolutions and profile attributes. Improvado's default sync cadence is 15 minutes for incremental updates, but you can manually trigger enrichment flows at any time to resolve new identifiers or refresh existing profiles. There is no data staleness — FullContact's Identity Graph continuously ingests new identity observations and attribute updates.

FullContact is primarily an identity resolution and enrichment source, so the AI agent writes enriched FullContact data back to your destination systems (CRM, marketing automation, data warehouse) rather than to FullContact itself. Your agent appends unified profiles, demographics, social handles, professional history, and buyer propensity scores to existing contact records, triggers automated workflows based on identity matches, and creates 360-degree customer views. Every write operation is logged with full audit trail including timestamp, match confidence score, data source, and the agent that performed the enrichment.

Yes. Improvado is SOC 2 Type II certified and compliant with GDPR, HIPAA, and CCPA requirements for handling personally identifiable information (PII). All FullContact API keys are stored in encrypted vaults with role-based access controls. Data in transit is encrypted via TLS 1.2+, and data at rest uses AES-256 encryption. Your FullContact API credentials and enriched identity data are never exposed to AI agents directly — only query results pass through the secure MCP layer with full audit logging and privacy-compliant data handling.

Improvado maps FullContact data to a Common Data Model, automatically joining unified person profiles and Identity Graph matches with CRM contacts, marketing leads, and customer data from 1,000+ sources. Your AI agent can correlate FullContact demographics with HubSpot email engagement, match FullContact social profiles to Salesforce lead records, or compare FullContact buyer propensity scores with Google Ads conversion rates. All joins happen in a unified semantic layer, so you ask questions in natural language without writing SQL or managing schema mappings.